As a Growth Marketing Manager running LinkedIn ABM, ZenABM helped me a lot to identify how the accounts engage with my campaigns in detail. The core value is the account warming signal — seeing an account move from impressions to clicks to engagement over time, and using that progression to time BDR outreach. LinkedIn's native dashboard doesn't come close to this level of account-level visibility. Cross-referencing ZenABM data with HubSpot lifecycle stages also let us quantify impression thresholds per funnel stage, which now informs our ABM budget decisions directly. If you're running LinkedIn ABM and want to move beyond vanity metrics, ZenABM is the missing layer.

What I like best about ZenABM is that they understand ABM beyond theory. We use them for ABM efforts, and the work is practical, focused, and tied to pipeline. They help us reach the right accounts, shape the right message, and run campaigns that actually support sales instead of creating marketing noise. The team is sharp, responsive, and easy to work with. They bring structure, but they don’t overcomplicate things. That makes them a strong partner for a B2B SaaS company like ours.

ZenABM sits on top of your campaigns and shows you which accounts are engaging with which Thought Leader Ads and Image ads, and how often. That extra layer is what makes it possible to build a real outreach engine around your LinkedIn ads. The UI and UX are clean, intuitive, and easy to navigate. The most important feature for me is the integration between ZenABM & Clay - I can easily send data about engaged accounts to my Clay and based on that contact the best contacts via LinkedIn DMs. The ZenaAI (internal AI chatbot) is really helpful - why? Because I can ask questions about my campaigns, performance, results, etc., and it supports my campaigns and ad performance a lot. Human support is also there - when I have a challenge with integration, Michał helps me with that via video call. In terms of performance - I have a case study - first I DMed people who hadn't seen my campaigns, and in the second test (based on signals from ZenABM) I ran DM campaigns only for engaged accounts. Results? 63% higher acceptance rate. So based on that - I can easily calculate the ROI from ZenABM.