I love how interactive and relatable the sessions are.

As a Sales Manager, I particularly value how it creates consistency across the team. Everyone operates from the same playbook, making coaching, performance management, and book reviews more effective. The framework also helps sellers move beyond transactional selling by focusing on customer outcomes, retention, and long-term growth opportunities. I particularly enjoyed learning from Shane and Selena, whose expertise, engaging delivery, and ability to connect the concepts to real-world sales scenarios made the sessions both valuable and enjoyable. They created an interactive learning environment that encouraged participation and helped translate the frameworks into practical actions that can be applied in day-to-day sales management and coaching.

The biggest benefit was getting a clear, structured picture of how to run a sales process end-to-end. The SPICED framework (Situation, Pain, Impact, Critical Event, Decision) gave me a practical, repeatable way to qualify deals and guide conversations with prospects, rather than winging it call to call. It's made my approach much more consistent and confident. Also, huge shout out to Antoine! He is a fantastic instructor!