The World Wide Web Consortium (W3C) is an international community where Member organizations, a full-time staff, and the public work together to develop Web standards. Led by Web inventor and Director Tim Berners-Lee and CEO Jeffrey Jaffe, W3C's mission is to lead the Web to its full potential. Founded in 1994, W3C primarily pursues its mission through the creation of Web standards and guidelines designed to ensure long-term growth for the Web. The Consortium also engages in education and outreach, develops software, and serves as an open forum for discussion about the Web.