It's a powerful tool that allows us to unlock amazing personalized use cases in our mobile and digital space to create meaningful business outcomes. We've closed the blind spots in our digital space and engaged in very personalized journeys for our existing customers.

It helps target customers for the best profit by making sure they’re reached based on their profile and what they like or dislike, which supports retention. It’s also easy to use and straightforward to implement.

I like Tealium Customer Data Hub for its low-code environment, which reduces overhead by not requiring everything to be coded in JavaScript, and the ease with which I can publish and deploy changes. It's nice that it operates separately from the app.