It helps target customers for the best profit by making sure they’re reached based on their profile and what they like or dislike, which supports retention. It’s also easy to use and straightforward to implement.

I like Tealium Customer Data Hub for its low-code environment, which reduces overhead by not requiring everything to be coded in JavaScript, and the ease with which I can publish and deploy changes. It's nice that it operates separately from the app.

Tealium enables the marketing team to self-serve without relying on IT, thanks to its point-and-click interface. This is especially efficient for POCs, with faster turnaround times and an easier way to test ideas.