🚀 Red Van Achieves 200% Productivity Boost with Sturdy The Challenge: Scaling Without Visibility As Red Van Workshop’s global commerce business accelerated, the team’s growth outpaced its systems. Each customer escalation triggered a company-wide scramble — information was fragmented across channels, and no one had a complete view of customer health. “Everyone had the best intentions, but we were operating on muscle and instinct,” said Shannon Santorineos, VP of Customer Success. “When a customer raised a red flag, it set off a chain reaction. Everyone dropped what they were doing to respond. It worked, but it wasn’t scalable — it drained time, energy, and focus.” The Solution: Turning Chaos Into Clarity with Sturdy By integrating seamlessly into Red Van’s existing communication stack, Sturdy provided a unified, real-time lens into every customer interaction — no extra systems, no new tools to learn. “Sturdy allowed us to be everywhere at once,” Shannon said. “It connected the dots instantly — giving us visibility into what mattered, without adding overhead. For the first time, we could act on insights instead of chasing them.” With automated insights and AI-driven signal detection, Red Van’s CS team transformed from reactive responders to proactive, strategic partners. The Impact: 200% Productivity and a Smarter, Leaner Operation The results were immediate and measurable. Sturdy eliminated manual data gathering and surfaced key trends automatically — freeing the team to focus on outcomes, not upkeep. “We originally planned for a team of three to manage our book of business,” Shannon shared. “After implementing Sturdy, one CSM and I were able to cover the entire portfolio — with better visibility and faster response times.” That shift — from a projected three-person team to just one CSM — represented a 200% increase in productivity. Each team member now accomplishes twice as much with greater clarity, confidence, and calm. “Sturdy didn’t just make us more efficient — it changed how we operate,” Shannon said. “We’re leaner, faster, and more strategic. It scaled our impact without scaling our headcount.” Bottom Line Sturdy.ai empowered Red Van to scale customer success with precision — transforming a high-effort operation into a high-performance one.

Simply one of the fastest and best use cases for AI and natural language processing. I've used Sturdy at Solo and my people company Syntrio. In both cases the installation was seamless and the impact was immediate. We saw clear signals around customer satisfaction and engagement which allows our teams to action critical customers. We saw 50% + improvements in retention and 30% improvement in our expansion and cross sell programs. I look forward to my Monday summary and Sturdy insights drive many of the things we do on a daily basis. Simply a great product that delivers what they promised!

Awareness. Before Sturdy, we would hear about emails being sent to different people at the company that if shared earlier with their CSM or the ELT, we could have tried to intervene. Now, we have the ability to pull in customer facing employee communications and set meaningful signals that are specific to our risk profiles and send notifications to the right people real time. The team at Sturdy has been great to work with from sales to implementation and ongoing support and use of the system.