SoftServe Business Systems
- 3 profiles
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All Products & Services
AI Shelf Recognition by SSBS is an innovative, scalable FMCG solution that uses AI and Augmented Reality (AR) to automate store audits and data collection. The system delivers high recognition accuracy (97%+), real-time insights, and instant mobile KPIs, enabling rapid, data-driven decisions. It reduces manual errors, optimizes field team efficiency, and integrates seamlessly with existing SFA or other Retail Execution systems. The solution supports fast deployment, short neural network training cycles, and is highly adaptable to specific business needs. AI Shelf Recognition can be implemented as a standalone solution or as part of a larger AI-driven EcoSystem provided by SoftServe Business Systems (SSBS). While connected to other systems, this Image Recognition functionality enables FMCG businesses to achieve up to 100% data accuracy across all business functions in almost real-time mode. Solutions by SSBS have already been proven and are used by CPG players worldwide, including AB InBev, Nestlé, Kimberly-Clark, Unilever, Mars, and Reckitt.
PromoTool is built to optimize revenue management, ensuring every promotional activity drives increased revenue and profit for your organization. With AI-powered forecasting, granular sales planning, and real-time trade spend transparency, PromoTool empowers teams to make strategic, data-driven decisions. The platform streamlines budget control, identifies top-performing campaigns, and delivers actionable insights for every stage of the promotion lifecycle. From strategy planning to execution and analytics, PromoTool centralizes workflows, fosters collaboration, and maximizes the impact of every promotion. Its modular architecture and seamless integration with existing systems make it the ideal solution for FMCG brands seeking to elevate their revenue management and achieve measurable business growth. PromoTool can be implemented as a standalone solution or as part of a larger AI-driven EcoSystem provided by SoftServe Business Systems (SSBS). While connected to other systems, this Trade Promotion Management and Optimization solution enables FMCG businesses to control and manage entire sales and promotion cycles in almost real-time mode. Solutions by SSBS have already been proven and are used by CPG players worldwide, including AB InBev, Nestlé, Kimberly-Clark, Unilever, Mars, and Reckitt.
SalesWorks is an advanced Sales Force Automation (SFA) solution tailored for FMCG companies to empower field teams, improve retail execution, and ensure full visibility across in-store operations. It leverages AI-driven analytics and mobile-first design to simplify every aspect of sales and merchandising performance management from route planning and order taking to store audits and KPI tracking. The system integrates effortlessly with Enterprise Resource Planning (ERP) solutions, Trade Promotion Management and Optimization systems, B2B eCommerce platforms, and any Distributor Management software, ensuring unified data flow and consistent execution across all levels of the commercial business process. Its modular design allows scaling from pilot to enterprise rollout, adapting to each market’s specific business logic and retail structure. SalesWorks can function as a standalone solution or serve as the core of SoftServe Business Systems’ (SSBS) AI-Driven EcoSystem. At the center of this integrated environment, the SFA platform acts as a single source of truth and an administrative hub, orchestrating data flow, reporting, and actionable insights across the entire system. Solutions by SSBS have already been proven and are used by CPG players worldwide, including AB InBev, Nestlé, Kimberly-Clark, Unilever, Mars, and Reckitt.
