SalesWorks Reviews & Product Details

SalesWorks is an advanced Sales Force Automation (SFA) solution designed specifically for FMCG companies to empower field teams, strengthen retail execution, and provide full visibility into in-store operations. It automates and unifies every stage of field sales and merchandising activities, equipping sales representatives and supervisors with a comprehensive set of mobile tools to manage routes, orders, shelf compliance, POS materials, and trade promotions — all supported by real-time data synchronization. Built on a mobile-first architecture and enhanced with AI-driven analytics, SalesWorks simplifies performance management across the entire sales cycle — from AI-optimized journey planning and visit scheduling to order taking, store audits, and KPI tracking. The system enables mobile order management with full visibility of pricing, stock levels, and in-store availability, while supporting retail execution processes such as shelf audits, planogram compliance control, POS material tracking, and seamless Image Recognition integration. SalesWorks delivers instant dashboards, real-time sales metrics, and customizable reporting tools for both field teams and back-office users, ensuring fast, data-driven decision-making. It also strengthens collaboration through real-time notifications, task management, and integrated communication between sales representatives, supervisors, and trade marketing teams. The solution integrates effortlessly with ERP systems, Trade Promotion Management and Optimization platforms, B2B eCommerce solutions, and Distributor Management software, ensuring a unified data flow and consistent execution across all levels of the commercial business process. Its modular architecture allows companies to scale from pilot projects to full enterprise rollouts, adapting to specific market conditions, retail structures, and business logic. SalesWorks can operate as a standalone solution or serve as the core of SoftServe Business Systems’ AI-Driven EcoSystem. Within this integrated environment, the SFA platform acts as a single source of truth and a centralized administrative hub, orchestrating data exchange, reporting, and actionable insights across the entire commercial ecosystem. With AI-powered automation, offline functionality, and cross-platform compatibility on Android and iOS devices, SalesWorks ensures that every store visit drives measurable impact — increasing productivity, sales coverage, and execution excellence. SSBS solutions have already been successfully implemented and are trusted by leading global CPG companies, including AB InBev, Nestlé, Kimberly-Clark, Unilever, Mars, and Reckitt.