Social Standards is a market intelligence platform that leverages consumer behavior data extracted from social media conversations to deliver actionable insights for brands. By analyzing this vast amount of data, Social Standards helps companies understand market trends, consumer preferences, and brand performance in real-time across various industries such as beauty, personal care, beverages, and others. The insights provided by Social Standards enable brands to make informed marketing decisions, innovate based on consumer needs, and strategically adjust their positioning within competitive landscapes.