I like that Propeller brings the full picture — it's not just an ecommerce platform or just a sales tool, it does both. We run our B2B storefront for customers to self-serve on repeat orders, and our inside and field sales reps use the same platform for quoting, order management, and account handling. Everything runs off the same catalog and pricing data so there's no mismatch between channels. The AI agents are genuinely useful — they automate admin tasks like reorder reminders and flag accounts showing churn signals, which means our reps spend more time selling and less time on busywork. Being B2B native matters a lot in wholesale — customer-specific pricing tiers, complex catalogs, approval workflows — it all works out of the box without workarounds. Time spent on admin is down noticeably and our customers get accurate quotes faster than before.

I like to use this tool as it is one of the most helpful tool

The API-first architecture enables us to connect and automate anything. We can use any CMS our client would like to work with, combined with a back-end specifically developed for B2B. As an agency, we want to use the best of breed approach and Propeller fits right into this.