Neustar
46 reviews
- 10 profiles
- 12 categories
Average star rating
4.0
Serving customers since
1996
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Neustar Reviews
JP
JoonYoung P.
LD
Leonardo D.
Brand Specialist at Mosaic Sales SolutionGood tool to understand the market share scenario
It’s user friendly, and it contains good features who help us to comprehend the big picture on market share
EI
Verified User in Insurance
The definitive platform for combining online and offline insights
Platform one has three powerful components to it: 1) The DMP - allows tracking all online media performance (including mobile) and allows for detailed fine-tuning of the individual components (e.g., DSPs); 2) Offline analytics and on-boarding - allows connecting online ad data to offline sales, as well as on-boarding existing offline customers for online re-targeting and look-alike audience building; 3) The analytics - Neustar has a proprietary framework called Element One that allows grouping customers into clusters based on desired KPIs (e.g., online ad responsiveness) and obtaining deep insights about the characteristics of each cluster. Then you can target similar prospects via look-alike modeling.
About
What is Neustar?
Neustar is a information services and technology company specializing in marketing, risk, communications, security, and registry solutions. The company operates by providing real-time information and analytics to help businesses make informed decisions and enhance their operational performance. Particularly noted for its offerings in authoritative identity resolution, Neustar empowers businesses to reach and serve their customers more effectively using unique, actionable insights. Neustar's portfolio includes solutions tailored to address challenges in data accuracy, fraud prevention, customer connection, and user experience across various industries.