Minoa is an AI-powered business case platform designed to help B2B SaaS companies accelerate sales by focusing on outcome-based selling. It enables sales teams and buying committees to collaboratively create compelling business cases, accurately measure Return on Investment , and effectively communicate value propositions. By leveraging Minoa's pre-defined use case templates and intuitive ROI dashboards, businesses can streamline lengthy sales cycles and ensure that customers clearly understand the benefits of their investment.
Key Features and Functionality:
- Collaborative Business Cases: Facilitates a multiplayer sales experience, allowing sales teams and buying committees to co-create business cases that drive conversions.
- Custom ROI Dashboard: Provides an intuitive dashboard offering a comprehensive view of ROI, ensuring customers are confident in their investment's value.
- Business Case Templates: Offers a rich library of templates inspired by popular sales methodologies like BANT, MEDDICC, and SPICED, aiding in the adoption of existing sales frameworks.
- High Degree of Customization: Allows for detailed editing of business cases, ensuring they are highly personalized to fit each customer's context.
- Use Case Library: Provides a templatized selection of use cases, enabling sales representatives to easily choose the most relevant ones to offer.
- AI-Powered Automation: Utilizes AI to automate the creation of business case narratives, saving time and enhancing efficiency.
Primary Value and User Solutions:
Minoa addresses the challenge of lengthy and complex B2B SaaS sales cycles by enabling sales teams to focus on selling outcomes rather than just features. By co-creating business cases with customers and providing clear ROI measurements, Minoa ensures that customers understand the tangible benefits of their investment. This collaborative approach leads to faster deal closures, improved win rates, increased customer lifetime value, and larger deal sizes.