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MEDDIC Academy

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17 reviews
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4.4
Serving customers since
2017
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MEDDIC Sales Training

17 reviews

Are you failing to consistently close sales? Despite what some people might tell you, the problem may not be your salesmanship or your pitch—it could be a problem with your qualification methodology. MEDDIC is the most renowned Sales Qualification Methodology, applicable to any Enterprise Sales Process which is rather complex. The definition of MEDDIC is the acronym it represents, composed of six elements. They represent the MEDDIC checklist as described below: METRICS: Measure the potential gain leading to the economic benefit of your solution vs. competition. ECONOMIC BUYER : Identify and meet the person who has the ultimate word to release funds to purchase. DECISION PROCESS: Know and Influence the process defined by the client to make purchase decision. DECISION CRITERIA: Know and Influence the criteria defined by the client to make purchase decision. IDENTIFY PAIN: Identify and Analyze the pains which require your solution to be relieved. CHAMPION : Identify, Qualify, Develop and Test your Champion or your Internal Seller. In a nutshell, MEDDIC tells you that if you do the above in any complex B-to-B sales campaign, you win the sale. We offer both ONLINE and IN-PERSON training and workshop. Both programs include all the courses that you see here: https://trainings.meddic.academy/ The main training, being the full MEDDIC bundle, lasts 2 hours approx (10 short 10-15 minutes mini courses): https://trainings.meddic.academy/bundles/full-meddic-course The bundle is composed of the MEDDIC original courses plus modules which are exclusively available at MEDDIC Academy (such as "ROI" or "How to Develop Champions"). The training and workshop are facilitated by Darius Lahoutifard, one of the initial sales leaders at PTC, where MEDDIC was born. Unlike other MEDDIC consultants Darius was not just a training facilitator or a VAR Manager at PTC, but a VP managing a Direct Sales team. More about him here: https://www.linkedin.com/in/meddic/ To see him in action, try this free "Introduction to MEDDIC" course. https://trainings.meddic.academy/courses/introduction-to-meddic or this excerpt of one of the trainings: https://www.youtube.com/watch?v=6lAd-BIEnlU There are also many educational articles on our blog. https://meddic.academy/blog/

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MEDDIC Academy Reviews

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Britni B.
BB
Britni B.
GTM Leader | Building & Scaling Elite SaaS Sales Teams | Mentoring the Next Generation | Passionate About Growth & Gratitude
04/01/2025
Validated Reviewer
Review source: Organic

Wildly valuable in clear, quick bursts of knowledge

Having a sales strategy that many other executives and enterprises are using keeps the language similar across teams/companies/etc. I took the MEDDPICC version which to me a more comprehensive strategy is absolutely valuable to making sure we're doing what's right with our customers to win. Clearly knowing what holes we need to fill makes our jobs easier
Ahmed S.
AS
Ahmed S.
Territory Manager at Oracle NetSuite
02/03/2023
Validated Reviewer
Review source: Organic

One of the best Sales Trainings

Very helpful for account executives especially in the tech industry
Verified User in Information Technology and Services
PI
Verified User in Information Technology and Services
01/31/2023
Validated Reviewer
Review source: G2 invite
Incentivized Review

Solid Training to Help Drive Sales Forward

I like the training because it is very interactive and easy to understand. Teaches you skills you can put into practice right away on your existing pipeline and to think about for future opportunities.

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Los Angeles, CA

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@meddic_sales

What is MEDDIC Academy?

MEDDIC Academy is an online educational platform dedicated to sales professionals, focusing on the MEDDIC sales qualification methodology. The organization's offerings include courses, training programs, and resources designed to enhance sales skills and improve qualification effectiveness. The MEDDIC framework—standing for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion—serves as the foundation for their training programs, aiming to boost sales performance through strategic and data-driven approaches.

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Year Founded
2017