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Marpipe

Marpipe

5.0 out of 5 stars

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6 reviews

1 profiles
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Average star rating

5.0

Serving customers since

2019

Creative Management Platforms

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Marpipe

6 reviews

Marpipe is a multivariate testing platform for ad creative. Multivariate testing measures the performance of every possible combination of creative variables — images, headlines, logo variations, calls to action, etc. Because we can measure how every variable works with every other variable, we are able to see which ads people love the most and which creative assets people love the most. Marpipe automates the entire multivariate testing process for ad creative. Serve your audience every possible option of ad creative and let them decide what resonates. Then use your data to inform new ads and keep finding winning creative. What makes Marpipe different? - Our self-serve ad builder lets you design experiments on your own with total creative freedom. - We have a testing-only focus, applying automation and the scientific method directly to ad creative. We’re not DCO, campaign management software, or an AI scanner app. - We don't charge based on ad spend. Marpipe is where you apply your ad testing budget — not your ad scaling budget.

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Ben S.

Founder at Brand Caffeine | Growth Marketing for Faire Wholesale + DTC Brands

02/02/2026

Validated Reviewer

Review source: G2 invite

Streamlines Ad Variations with Ease

|Marpipe

I like that Marpipe is practical and operator-friendly, which helps me rapidly generate, test, and scale creative variations for paid ads. I also appreciate the great team behind Marpipe.

Pierce P.

02/02/2026

Validated Reviewer

Verified Current User

Review source: G2 invite

Easy Shopify Connection + Intuitive Templates and Feed Management in Marpipe

|Marpipe

Connecting Shopify was easy, and building creative templates directly from product data feels intuitive. One nice surprise is that Marpipe also works as a feed management tool. We used to rely on GoDataFeed for things like tweaking titles and descriptions per channel, but now we just do all of that inside Marpipe.

ben s.

01/04/2024

Validated Reviewer

Review source: Organic

Marpipe Catalog Ads Are Our Best Performing Meta Ad Creative By Far

|Marpipe

All in best solution for enriched DPA creative. Fast setup, easy to work with, and most importantly the Marpipe campaign is our top performer by far. we're getting a 4-5x ROAS top funnel, it's a game changer

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New York, US

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What is Marpipe?

Marpipe is a creative testing platform designed to help brands and agencies optimize their advertising campaigns through data-driven insights. By enabling users to generate and test numerous ad variations automatically, Marpipe facilitates the identification of top-performing creatives. This helps to improve and scale advertising efforts effectively. The platform provides tools for multivariate testing, allowing marketers to analyze different combinations of headlines, visuals, and calls to action, ensuring ads are optimized for engagement and conversion. Marpipe's automation capabilities streamline the ad testing process, thereby reducing manual effort and enhancing creative strategy.