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Marpipe Reviews & Product Details

Marpipe is changing the way brands approach their most impactful marketing lever; creative. Our Enriched Catalogs product gives brands the ability to design their product ads - taking them from plain, white-background product images to beautiful pieces of ad creative. Dynamically link feed columns to design layers and take your catalog ad performance to the next level. Our testing software automates the entire multivariate testing process for image and video ad creative, allowing analysis on every possible combination of creative variables in your ads — images, headlines, colors, calls to action, you name it.

Seller

Marpipe

Product Description

Marpipe is a multivariate testing platform for ad creative. Multivariate testing measures the performance of every possible combination of creative variables — images, headlines, logo variations, calls to action, etc. Because we can measure how every variable works with every other variable, we are able to see which ads people love the most and which creative assets people love the most. Marpipe automates the entire multivariate testing process for ad creative. Serve your audience every possible option of ad creative and let them decide what resonates. Then use your data to inform new ads and keep finding winning creative. What makes Marpipe different? - Our self-serve ad builder lets you design experiments on your own with total creative freedom. - We have a testing-only focus, applying automation and the scientific method directly to ad creative. We’re not DCO, campaign management software, or an AI scanner app. - We don't charge based on ad spend. Marpipe is where you apply your ad testing budget — not your ad scaling budget.

Overview by

Sam Russo

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Marpipe Reviews (4)

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BS

ben s.

Small-Business (50 or fewer emp.)

1/4/2024

"Marpipe Catalog Ads Are Our Best Performing Meta Ad Creative By Far"

5/5

What do you like best about Marpipe?

All in best solution for enriched DPA creative. Fast setup, easy to work with, and most importantly the Marpipe campaign is our top performer by far. we're getting a 4-5x ROAS top funnel, it's a game changer Review collected by and hosted on G2.com.

What do you dislike about Marpipe?

Nothing to dislike about Marpipe. Setup was easy, support is always there. Review collected by and hosted on G2.com.

DM

Dillon M.

Enterprise (> 1000 emp.)

12/27/2023

"Excellent customer service and a great all round product"

5/5

What do you like best about Marpipe?

It seamlessly and easily integrates wutg Meta and they are always innovating to come out with a better product. Customer service is also exceptional. Austin is the man Review collected by and hosted on G2.com.

What do you dislike about Marpipe?

Website is a bit slow when loading the Meta integrated stuff Review collected by and hosted on G2.com.

JF

James F.

Chief Technology Officer

Small-Business (50 or fewer emp.)

6/30/2023

"A weapon of meta optimisation"

5/5

What do you like best about Marpipe?

Marpipe is the meta ad serving weapon you want for your daily war against the meta ad algo. Audiences are dead. You need to test creative to stay ahead. Maripie makes this process simple! Review collected by and hosted on G2.com.

What do you dislike about Marpipe?

Some of the naming conventions within the ad serving out of marpipe can make your native ad server reporting a bit wonky but I believe this is being resolved. It would also be good to manage payments for the software on the platform itself. Mobile interface for platform not available yet. Review collected by and hosted on G2.com.

SR

Sam R.

Small-Business (50 or fewer emp.)

7/12/2023

"Enriched Catalogs is an incredibly effective tool"

5/5

What do you like best about Marpipe?

The Enriched Catalogs product is simple to use and just makes sense. Gives me a lot of freedom to improve my DPA! Review collected by and hosted on G2.com.

What do you dislike about Marpipe?

No issues, the team has been helpful. There is a bit of testing that needs to be done at the beginning but it's worth it. Review collected by and hosted on G2.com.