There’s good information available on the open and click rates for each sequence and campaign. I can create my own campaigns using my content or start from a template. It’s also easy to customize everything to fit my own process.

I like that I can set up mail accounts to perform the task of mailing out my campaigns and not use my own domain, keeping it from possible blacklisting.

Mailshake makes cold email outreach straightforward for small business owners and entrepreneurs. The sequence builder is intuitive, and being able to upload a prospect CSV and run automated follow-ups saves a ton of time. The campaign wizard walks you through each step clearly. The merge tag system allows for personalized emails at scale without manually editing each one. Great tool for anyone doing supplier outreach or B2B prospecting.