I like how easy and straightforward the cold email approach is, and I also enjoy the lead finder feature.

There’s good information available on the open and click rates for each sequence and campaign. I can create my own campaigns using my content or start from a template. It’s also easy to customize everything to fit my own process.

I like that I can set up mail accounts to perform the task of mailing out my campaigns and not use my own domain, keeping it from possible blacklisting.