Simple but powerful. There is nothing worse than having software that can do a lot of things that are not useful. Mailshake does the powerful things extremely well and leaves out the "cool but not useful" features.

I like that it is made for cold emailing. With other marketing platforms, it can be difficult to send emails out to companies we haven't made contact with previously

I love using Mailshake for its automation features that make sending emails and following up with contacts so much easier. What stands out to me is how simple it is to use, and I really appreciate the great visuals it offers. It's very easy to track all the stats, and the initial setup was very easy as well.