- Friendly UI and easy to use when building single campaigns. - Good for cross-channel communications, personalization, segmentation, and A/B testing, which is essential for CRM. - Great customer support along the integration and onboarding of the team in how to use the tool to its fullest potential.

Leanplum has an all-in-one approach to CRM, bringing the product and marketing teams together. This makes Leanplum the best place to see everything that’s currently running that affects the user experience in realtime. You can do sophisticated multi-channel marketing with A/B testing and advanced orchestration. Leanplum’s A/B testing is best in class with the ability to really understand the downstream impact of your tests.

1- The ease at which we reach our customers and increase their engagement 2- A/B Testing