Is very user-friendly, you can discover on your own how it works.

The possibility and flexibility of integrating a new communication format AB functionality, specialty for easy implementation and UX Audience UX

Leanplum is our de-facto CRM for communicating with our users. We use it across a variety of channels and types of campaigns, both calendar-based and automated. However, Leanplum is not just a messaging platform — with the variables we can A/B test UI components and gradually roll out new features. This would typically require a separate tool, but Leanplum is pretty unique in the market to offer both messaging and product A/B testing under the same umbrella. Comes in handy to have things fully integrated when you have a small growth team looking to iterate quickly.