The ability to create custom messages with incredible flexibility and target them to customer behavior. Our business partners are lining up to have campaigns for their products within the app since we have rolled it out. We have run a number of awareness campaigns to help with Voice of the Customer concerns for mobile deposit as well as targeted messages informing customers who use specific products about how to avoid problems with their accounts.

Holdout test feature on single/multiple sends campaingns

LeanPlum allows us to segment our customers and reach them with multichannel messages based on their user attributes and in-app actions. It's really helped us to better segment our users to upsell and retain them—all in one tool instead of separate tools for email, push notifications, and in-app messages.