LaunchPad CRM is a customer relationship management system specifically designed for the media and publishing industry. It streamlines sales processes by enabling teams to track and communicate with prospects, manage advertisers and agencies, create insertion orders, traffic ad materials, proof content, and generate real-time reports. The platform is web-based, offering easy mobile access, allowing sales teams to retrieve customer records, invoices, proofs, sales history, and analytics from any device with an internet connection. LaunchPad CRM also provides intuitive learning resources, including initial training sessions and self-learning videos, to support user proficiency.
Key Features and Functionality:
- Sales Force Management & Tracking: Tailored for the media industry, it facilitates tracking and communication with prospects, management of advertisers and agencies, creation of insertion orders, and real-time reporting.
- Web-Based & Mobile Access: Accessible from smartphones, tablets, or any internet-connected computer, providing instant access to essential sales data.
- Intuitive Learning: Offers initial training and self-learning materials to ensure users can effectively utilize the system.
- Sales Reporting: Provides over 100 report templates for customer tracking, media tracking, sales force tracking, and commission reports, enabling comprehensive analysis and decision-making.
- Contact Management: Organizes sales contacts by agency, brands, marketing profiles, and territory, with robust territory management and call list features.
- LaunchPad SyncEmail™: Seamlessly integrates with Outlook Exchange, Google G-Suite, and Office365, automatically linking client emails and replies to corresponding account records.
Primary Value and Solutions Provided:
LaunchPad CRM addresses the unique needs of media and publishing professionals by offering a centralized platform that enhances sales efficiency and organization. It simplifies complex sales processes, ensures seamless communication, and provides comprehensive reporting tools. By integrating with existing email systems and offering mobile accessibility, it empowers sales teams to manage client relationships effectively, track performance, and make informed decisions, ultimately driving revenue growth and operational excellence.