We wanted a solution that could turn match attendance and fan engagement into something continuous rather than limited to game days. Kaizen delivered this through a wide variety of loyalty and gamification tools. Fans could earn points by checking in, answering quizzes, or showing support banners, while also accessing discounts, coupons, and even physical rewards like jerseys. What impressed us most was the seamless integration of match data, push notifications, and Kaizen’s easy-to-manage admin panel. Both the club’s team and the fans found the experience intuitive, dynamic and genuinely fun.
We've been working with Kaizen for more than 3 years now and what continues to impress us is how fast and flexible they are even within large, complex group structures like ours. From the start, they helped us launch campaigns across multiple brands with minimal friction. Their no-code setup allowed our teams to move quickly without waiting on dev resources and the modular system made it easy to scale or tweak features as needed. We’ve also had the chance to co-create some award-winning initiatives together, which shows how collaborative and forward-thinking their team really is.
Kaizen provided us with a highly adaptable and reliable platform that allowed us to design loyalty campaigns enriched with gamification elements, fully tailored to the real behaviors and preferences of our consumers. What truly set the experience apart was how seamlessly we could test different scenarios and optimize them on the go, without needing constant support from technical teams. This level of flexibility not only accelerated our campaign development process but also helped us deliver more engaging and relevant experiences to our customers.
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