Digital Asset Management is a complete local marketing automation platform and managed services to help national brands and their local channel partners customize, order, manage, fund, and track localized marketing campaigns and logo apparel in one easy system. Its features include: document management, ad customization, electronic ad delivery, ad resizing, file resizing, auto file conversion, workflow, advanced search, asset library level versioning, language options, mobile version, and more.
JGSullivan Interactive's eCommerce solution is designed to streamline the purchasing process for durable goods sold through independent retail dealers, such as appliances, lawn and garden equipment, and outdoor power equipment. This "collaborative commerce" approach enables brand manufacturers and local dealers to work together seamlessly to close sales. The process begins on the brand's website, where consumers select products and accessories, choose a local dealer, and complete the checkout process. This system ensures that local dealers handle order fulfillment, delivery, and ongoing customer service, enhancing efficiency and customer satisfaction. Key Features and Functionality: - Collaborative Commerce: Clearly defined roles for corporate entities, fulfillment partners , and channels to optimize efficiency. - Integrated Sales Process: Consumers initiate purchases on the brand's website, select local dealers, and complete transactions, ensuring a cohesive buying experience. - Local Dealer Fulfillment: Empowers local dealers to manage order fulfillment, delivery, and future customer interactions, fostering stronger dealer-customer relationships. Primary Value and User Solutions: This eCommerce solution addresses the challenge of bridging online product selection with local dealer fulfillment. By integrating brand websites with local dealer networks, it enhances the customer purchasing experience, ensures brand consistency, and supports local businesses. Manufacturers benefit from streamlined sales processes and improved brand compliance, while dealers gain increased sales opportunities and stronger customer relationships.
JGSullivan Interactive's Channel Locators & Local Websites platform empowers national brands to maintain a consistent and engaging online presence across their dealer networks. By providing single-branded, mobile-responsive HTML content for each dealer, the platform ensures that potential customers remain focused on the brand throughout their purchasing journey. This approach addresses the challenges of linking directly to dealer sites, which may contain outdated information or competitor content, thereby safeguarding the brand's integrity and enhancing customer experience. Key Features and Functionality: - Branded Dealer Microsites: Create customized, brand-consistent microsites for each dealer, ensuring uniformity and professionalism across all locations. - Mobile Responsiveness: Designs are optimized for mobile devices, catering to the growing number of consumers accessing information on-the-go. - Content Syndication: Distribute the latest product information, promotions, and brand images seamlessly to all dealer sites, maintaining up-to-date and accurate content. - Dealer Customization: Allow dealers to personalize their microsites by adding pages, posting news and events, uploading assets, and creating local promotions to better connect with their specific market. - Integrated Analytics: Gain access to comprehensive analytics, providing insights into web presence and customer engagement across the dealer network. Primary Value and User Solutions: The Channel Locators & Local Websites platform addresses the critical need for national brands to control their online presence while empowering local dealers to engage effectively with their markets. By offering a centralized system for content management and distribution, brands can ensure consistency, protect against outdated or competitive information, and enhance the overall customer journey. Dealers benefit from a robust, customizable platform that enables them to tailor content to their local audience, fostering stronger connections and driving sales. This solution streamlines the complexities of local marketing, providing a cohesive strategy that aligns national branding efforts with local market dynamics.

JGSullivan Interactive is a company specializing in providing digital marketing solutions for multi-location brands and their local retailers. They offer services such as local marketing automation, digital asset management, and brand compliance tools, helping businesses efficiently manage and distribute their marketing materials. Their platform aims to streamline the marketing process, ensuring that brand messaging is consistent and aligned across various locations and channels. The company is dedicated to enhancing local marketing capabilities with innovative technology and personalized support.