Holistic view of campaign attribution and ROI

CaliberMind has been instrumental in bringing together our marketing and sales data, allowing us to gain a comprehensive view of how prospects move through our funnel. It has made it much easier to report on the factors driving our pipeline and to identify where we should focus our efforts. The platform is also quite customizable which allows us to tailor the set up to our specific needs; this includes the ability to customize our attribution models and dashboards which has been very helpful. It allows us to create views that highlight what matters most to our team. We have also started leveraging buyer journey summaries to give our sales team better insights into prospect and account engagement. The integrations with Salesforce and our other marketing tools work smoothly, providing a unified perspective on activity across all our platforms. Additionally, their team is extremely helpful and responsive. We have had a positive experience working with both our dedicated rep and the support staff whenever we've needed help or have questions. Frequent product updates also ensure we regularly have access to new features and functionality.

So many things! The level of customization, the ability to access underlying SQL code, customer support and hyper care, ease of integration with Marketo and Salesforce.