Onboarding and support team are top notch. They also take feedback seriously and improve product directly from user experience. The platform is relatively easy to use with flexible features to adapt to any number of needs from static list sends to AWS integrations and API feeds. Implementation is straight forward as long as you have clean data from your system, if you are dealing with bad product data it may take a second to properly integrate.

The best thing is the ease of use, there are very powerful features that have been encased in a very usable and intuitive user interface. They also listen to user requests and have had the experience of a request of put team being actually developed and put into production.

The marketing tool called Blueshift is perfect for companies who want to use data in order to enhance their marketing. When many customers’ details are available, this technology becomes handy especially for corporations aiming at personalizing experiences across wide segments of people. In order that one can utilize the capabilities provided by Blueshift fully, there must be a well laid-out scheme on how it should be installed and appropriate training imparted to those operating it.