Avo is a robust analytics governance platform that eliminates the need for error-prone spreadsheets by offering a unified source of truth for tracking plans. It simplifies the entire data lifecycle by enabling type-safe code generation for developers and providing real-time observability through its Inspector feature, which helps catch schema violations before they make it to production.

The App is straight forward and on very focused on solving the problem of governing analytics platform. Defining eventss schema and properties was easy. Even moving towards implementing the inspector smoothly. Moreover, the developers integrated the code generator easily for web, Android, and iOS. All this was done in the free tier, which helped us work on analytics on our own pace and not rush into any decisions. After discovering Avo, we used it for a short while to document our Google Analytics custom events, but our usage frequencey surged once inspector and code generators were configured. We have even expanded the tool to cover all of our analytics platform including GTM, Firebase, and even custom ones like LangFuse and HotJar. Finally, the Avo team has very detailed documentation. Their blog helped us understand a analytics deeper as we are not specialized in the domain. In a few occusions, we have contacted customer support, which helped us clarify our understanding and clear any doubts.

Avo keeps events and their shape in order and visible for all team members. It is easy to setup, and easy to modify.