The App is straight forward and on very focused on solving the problem of governing analytics platform. Defining eventss schema and properties was easy. Even moving towards implementing the inspector smoothly. Moreover, the developers integrated the code generator easily for web, Android, and iOS. All this was done in the free tier, which helped us work on analytics on our own pace and not rush into any decisions. After discovering Avo, we used it for a short while to document our Google Analytics custom events, but our usage frequencey surged once inspector and code generators were configured. We have even expanded the tool to cover all of our analytics platform including GTM, Firebase, and even custom ones like LangFuse and HotJar. Finally, the Avo team has very detailed documentation. Their blog helped us understand a analytics deeper as we are not specialized in the domain. In a few occusions, we have contacted customer support, which helped us clarify our understanding and clear any doubts.

Avo keeps events and their shape in order and visible for all team members. It is easy to setup, and easy to modify.

The Avo team is very responsive and collaborative. The git like structure for reviewing and approving tracking plans. Role-based user access. Ease of publoshing integrations.