Avo Reviews & Product Details

Avo is a robust analytics governance platform that eliminates the need for error-prone spreadsheets by offering a unified source of truth for tracking plans. It simplifies the entire data lifecycle by enabling type-safe code generation for developers and providing real-time observability through its Inspector feature, which helps catch schema violations before they make it to production. Review collected by and hosted on G2.com.

Avo is a centralized tracking plan that eliminates data silos by providing a single source of truth and type-safe code to prevent implementation errors. However, it requires a significant initial time investment to set up and has a steep learning curve for non-technical team members. Review collected by and hosted on G2.com.

The App is straight forward and on very focused on solving the problem of governing analytics platform. Defining eventss schema and properties was easy. Even moving towards implementing the inspector smoothly. Moreover, the developers integrated the code generator easily for web, Android, and iOS.

All this was done in the free tier, which helped us work on analytics on our own pace and not rush into any decisions. After discovering Avo, we used it for a short while to document our Google Analytics custom events, but our usage frequencey surged once inspector and code generators were configured. We have even expanded the tool to cover all of our analytics platform including GTM, Firebase, and even custom ones like LangFuse and HotJar.

Finally, the Avo team has very detailed documentation. Their blog helped us understand a analytics deeper as we are not specialized in the domain. In a few occusions, we have contacted customer support, which helped us clarify our understanding and clear any doubts. Review collected by and hosted on G2.com.

Web app is not optimized for phone or tablet (iPad mini) yet. Review collected by and hosted on G2.com.

Avo keeps events and their shape in order and visible for all team members. It is easy to setup, and easy to modify. Review collected by and hosted on G2.com.

user properties is not good. Because Avo provides you with some functions to implement in the custom destination, that should be general for all analytics platforms, it is hard to implement specific platform features correctly.

E.g. if an event is supposed to increment some user propery, (or push to array or somehow make some transactional change to state), it is not easily implemented with Avo. Review collected by and hosted on G2.com.

The Avo team is very responsive and collaborative. The git like structure for reviewing and approving tracking plans. Role-based user access. Ease of publoshing integrations. Review collected by and hosted on G2.com.

Not so much a dislike but rather a request for additional functionality,

1. Be able to do bulk import of tracking plan in CSV files

2. Add tags in the CSV uploads

3. Allow semantic checks for a custom event name structure (apart from the snake_case, camelCase, PascalCase etc.). We have a need for something like "text__text__text".

4. Admin users could have sudo ability for ease in reproducing any issues that other editors or viewers face. Review collected by and hosted on G2.com.

Avo is an excellent analytics tool that allows me to move quickly and confidently with our data. too often, discrepancies occur between event tracking on the web, iOS, and Android, but Avo eliminates that problem. Additionally, Avo is extremely helpful when kickstarting new product initiatives by ensuring that the right metrics are considered from the start. Review collected by and hosted on G2.com.

The pricing for the service is on the high end, but it is worth the investment because of the time and effort it can save you and your team. Implementing event instrumetnation incorrectly costs way more so I'm a happy Avo user. Review collected by and hosted on G2.com.

The aspect of seamless collaboration with Product, Development and Data Teams. Avo provides clarity for the entire organization and solves a problem that exists for the entire Data industry. Review collected by and hosted on G2.com.

Nothing at this point. Avo is fairly a new platform. As we continue using it, I'm sure there will be feature requests we're making. Right now the only thing I can think of is not being able to open a branch on top of an existing branch. I believe it's already on their radar to add this functionality though. Review collected by and hosted on G2.com.

I don't know how product companies do any analytics without Avo. Avo solves all those fuzzy data governance and quality issues in exactly the way I'd want them to be solved. It's become the foundation of our analytics and we wouldn't be anywhere near where we are in data culture maturity without it. Not to mention their team is a joy to work with, you just want to see them succeed.

Buying Avo was possibly the most impactful decision I've made. Review collected by and hosted on G2.com.

Being quite a new product (and problem space!) there's often some edge you might run into in the product. But, they're great at listening to feedback and are incredibly nimble in solving those as they come up. Review collected by and hosted on G2.com.

The quick responses and personalized support. I also love the product itself. The UX feels natural, and the UI is responsive. No other competitors have all of the features that Avo has been building by hearing their users. Review collected by and hosted on G2.com.

The downside is having to coordinate platform releases and branch merges. This coordination causes a lot of friction in the development process. One bad merge can break the whole codebase. But, this is necessary if you want the platforms to be in sync. Resolving conflicts is also challenging. Review collected by and hosted on G2.com.

A well-organised solution, Avo's tracking plan software allows our team to be on the same page when it comes to tracking analytics. Also, the structure in itself helps us frame conversations about what and how we want to track. Review collected by and hosted on G2.com.

There's a bit of a learning curve (As with pretty much all software), and the branch management for multiple platforms on a single branch still has room to be improved. That said, the team is very reactive to customer feedback. Review collected by and hosted on G2.com.

With Avo, I really like the version control so no one steps on each others' toes. It's our single source of truth for all things data tracking. We're able to see violations in production as well as push these to other tools. I can easily collaborate with our developers to agree upon our specs and they can pull it into the code-base with a typesafe CLI, so I can trust I'll get the tracking I need on the first try. Review collected by and hosted on G2.com.

It is a bit of a learning curve to get team members to understand all that Avo can do, but once they get it, they're hooked! Review collected by and hosted on G2.com.