Amplitude is an analytics solution built for modern product teams.

Amplitude Activation combines product analytics and automated machine learning to make personalizing every touchpoint possible without tapping technical resources.

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Over 2,700 customers rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams. Learn how to optimize your digital products and business at amplitude.com.

Amplitude Session Replay is a powerful tool that enables businesses to visualize and analyze user interactions within their digital products. By integrating qualitative session replays with quantitative analytics, it provides a comprehensive view of user behavior, helping teams diagnose issues, optimize user experiences, and drive growth without the need to switch between different platforms. Key Features and Functionality: - Integrated Insights: Combines real-time analytics with visual session replays, offering a holistic understanding of user behavior to identify friction points and enhance user experiences. - AI-Powered Summaries: Delivers instant, AI-generated summaries of session replays, highlighting user sentiment and providing actionable recommendations without manual analysis. - A/B Testing Support: Enhances experiment insights by visually analyzing user interactions, validating hypotheses, and refining feature performance with clarity and confidence. - Guides and Surveys Integration: Allows deployment of in-app guidance to reduce friction and creation of personalized surveys to capture feedback at optimal moments. - Privacy-First Design: Ensures user data protection with default text masking, customizable retention limits, and integration with User Privacy and DSAR APIs, aligning with legal and security requirements. Primary Value and User Solutions: Amplitude Session Replay addresses the challenge of understanding the "why" behind user behaviors by providing visual context to quantitative data. This integration enables product teams to quickly identify and resolve issues, optimize user journeys, and make data-driven decisions that enhance user engagement and fuel business growth. By consolidating product and experience analytics into a single platform, it reduces costs and streamlines workflows, empowering teams to build better digital experiences efficiently.