I use Amazon Pay for Business to accept digital payments, and it's great because it makes tracking payments and transactions very easy. I really appreciate the ease of payment processing, the integration with business systems, and the user-friendly interface. These features create a smooth experience for customers and make transactions very easy and light. It's also very good for monitoring, saving time and money for financial operations in a mid-scale business. The initial setup was easy too.
What I like most about Amazon Marketing Cloud is that it allows me to understand the customer's entire journey much better, and not just focus on the last click before a purchase. This helps identify which campaigns are truly influencing the purchase decision, create more precise audiences, and make decisions based on more solid data, instead of relying solely on intuition. Additionally, I find it very valuable that all of this is done within a secure and privacy-respecting environment.