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Aberdeen Group

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6 reviews
  • 5 profiles
  • 5 categories
Average star rating
4.2
Serving customers since
1988
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Intent Qualified Demand

3 reviews

Lead Essentials is a data-driven content marketing tool that offers advanced account intelligence and active technology leads.

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Aberdeen Marketspace

2 reviews

By linking “off-site” behavior from your buyer’s trusted content “watering holes” across the web with activity data from your Ad Display, website, MAP and CRM, Aberdeen Marketspace delivers a more complete picture of your Buyer’s Intent – including who they are, what problem they are trying to solve, the approaches they are pursuing, the other solutions they may be considering, and the timing of their ultimate decision.

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Aberdeen Research

1 review

Insightful research content. Across 16 business disciplines. Informing better business decisions. All at your fingertips.

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Aberdeen Intent Targeted Advertising

0 reviews

Intent Demand-Side Platform (DSP) enables clients to move beyond static target account lists to dynamically target accounts based on continuous monitoring of their online research. Its DSP automatically identifies companies with intent that meet your target profile and delivers ads only to active researchers at those companies. This is the most efficient way to increase your awareness and consideration and never miss another deal.

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Aberdeen Intent for Salesforce

0 reviews

Identify companies looking to buy what you sell through Intent Qualified Opportunities in Salesforce so you never miss a deal again. Installed directly into your companies Salesforce instance, Aberdeen Intent for Salesforce makes it easy for sales and marketing teams to utilize Aberdeen intent data to gain insight into whos searching for solutions likes yours.

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Aberdeen Group Reviews

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Star Rating
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Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
03/28/2023
Validated Reviewer
Review source: G2 invite
Incentivized Review

Interesting tool to understand factors affecting purchase behavior

Has a very detailed database highlighting the user demographics, win-loss propensity, analyzing the purchase funnel and categorizing the prospects into tech trendsetters or followers. Is a useful tool for sales intelligence or sales enablement processes.
Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
04/09/2020
Validated Reviewer
Review source: Organic

Aberdeen does a good job by their clients

Good service - they are prompt to follow up with us.
Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
11/21/2018
Validated Reviewer
Review source: G2 invite
Incentivized Review

Triangulate your time

We use TBW to triangulate on talking to the right people at the right accounts with intent data

About

Contact

HQ Location:
Waltham, US

Social

@AberdeenSR

What is Aberdeen Group?

Aberdeen Group, accessible at http://www.aberdeen.com, is a service provider of market research and insights focused on helping businesses improve their performance through data-driven decision-making. The firm offers comprehensive research across various industries, including technology, manufacturing, healthcare, and finance, providing actionable insights that organizations can leverage to enhance efficiency, productivity, and profitability. Aberdeen Group specializes in delivering research reports, analytics, and strategic guidance to empower companies with the knowledge needed to navigate complex business landscapes.

Details

Year Founded
1988