
Lead Essentials is a data-driven content marketing tool that offers advanced account intelligence and active technology leads.

By linking “off-site” behavior from your buyer’s trusted content “watering holes” across the web with activity data from your Ad Display, website, MAP and CRM, Aberdeen Marketspace delivers a more complete picture of your Buyer’s Intent – including who they are, what problem they are trying to solve, the approaches they are pursuing, the other solutions they may be considering, and the timing of their ultimate decision.

Insightful research content. Across 16 business disciplines. Informing better business decisions. All at your fingertips.

Intent Demand-Side Platform (DSP) enables clients to move beyond static target account lists to dynamically target accounts based on continuous monitoring of their online research. Its DSP automatically identifies companies with intent that meet your target profile and delivers ads only to active researchers at those companies. This is the most efficient way to increase your awareness and consideration and never miss another deal.

Identify companies looking to buy what you sell through Intent Qualified Opportunities in Salesforce so you never miss a deal again. Installed directly into your companies Salesforce instance, Aberdeen Intent for Salesforce makes it easy for sales and marketing teams to utilize Aberdeen intent data to gain insight into whos searching for solutions likes yours.
Aberdeen Group, accessible at http://www.aberdeen.com, is a service provider of market research and insights focused on helping businesses improve their performance through data-driven decision-making. The firm offers comprehensive research across various industries, including technology, manufacturing, healthcare, and finance, providing actionable insights that organizations can leverage to enhance efficiency, productivity, and profitability. Aberdeen Group specializes in delivering research reports, analytics, and strategic guidance to empower companies with the knowledge needed to navigate complex business landscapes.