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VWO AB Tasty

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1,411 reviews
  • 7 profiles
  • 19 categories
Average star rating
4.4
#1 in 3 categories
Grid® leader
Serving customers since
2009
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AB Tasty

415 reviews

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.

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VWO Insights - Web

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VWO Personalization

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VWO Personalize enables you to craft and deliver customized experiences without dependence on development teams. Visitors to your digital properties expect and deserve experiences that are optimized and personalized for them. VWO Personalize easily lets you deliver thousands of such unique journeys to the right audience, at the right place, and at the right time. Personalization starts with data. Use data from anywhere to understand every website visitor. Enrich it further with third-party data via integrations to unify customer profiles. Use this data to target high-impact user segments to deliver tailored experiences. Trigger the experience at multiple points in the user's buying journey to nudge them ahead with context. Gauge the experience continuously to refine your personalization strategy.

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VWO Insights - Mobile App

1 review

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VWO Data360

0 reviews

Collect, aggregate, and enrich your customer data in real-time with VWO Data360. It is a SaaS data management platform that will help you get a unified view of your visitors in one platform. View visitor attributes, events data, behavioral data from heatmaps, surveys, session recordings, uploaded data, offline data, third-party data attributes, and more in a single, integrated view to better understand your customer. VWO Data360 centralizes your data to build a holistic profile of your customers. Our customer data platform makes every bit of granular customer data much more meaningful, accessible, actionable, and ready to use.

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897
464
38
6
6

VWO AB Tasty Reviews

Review Filters
Profile Name
Star Rating
897
464
38
6
6
Alina Maria B.
AB
Alina Maria B.
01/22/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Revolutionized Experimentation with Precision Targeting

I like the fact that AB Tasty can be quite targeted, allowing me to use GA data or integrate with Mixpanel to target specific cohorts. It's quite flexible in how I can set up my targets. For instance, if I have both B2B and B2C traffic on the site, I can set up an AB test only for B2B traffic. This flexibility is really helpful for tailoring my experiments.
AH
Andria H.
01/20/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

User-Friendly Experimentation with Smooth Marketing & Analytics Integrations

It is designed with a user friendly interface that allows non-technical teams to launch experiments with little training. It integrates smoothly with popular tools like marketing and analytics tools which allows teams to connect experimentation data with existing workflows.
Verified User in Retail
UR
Verified User in Retail
12/30/2025
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Good experience with AB Tasty Easy-to-use

Intuitive interface and lots of use cases available for experimentation Quite simple and comprehensive results display Possibility of customising experiments without going through development Highly responsive support High-quality webinars

About

Contact

HQ Location:
PARIS, France

Social

@ABTasty

What is VWO AB Tasty?

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.

Details

Year Founded
2009
Website
www.abtasty.com