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VWO AB Tasty

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1,411 reviews
  • 7 profiles
  • 19 categories
Average star rating
4.4
#1 in 3 categories
Grid® leader
Serving customers since
2009
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VWO Testing

929 reviews

Easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.

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AB Tasty

415 reviews

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.

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VWO Insights - Web

62 reviews

VWO Insights combines session recordings, heatmaps, on-page surveys, and more to diagnose problem areas in your visitors’ experiences. So you can fix what's broken. And make the good stuff even better.

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VWO Feature Experimentation

3 reviews

VWO Feature Experimentation is an all-in-one platform to optimize your product experience. It allows you to progressively rollout, test, personalize, monitor, and analyze new features within a single platform.

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VWO Personalization

1 review

VWO Personalize enables you to craft and deliver customized experiences without dependence on development teams. Visitors to your digital properties expect and deserve experiences that are optimized and personalized for them. VWO Personalize easily lets you deliver thousands of such unique journeys to the right audience, at the right place, and at the right time. Personalization starts with data. Use data from anywhere to understand every website visitor. Enrich it further with third-party data via integrations to unify customer profiles. Use this data to target high-impact user segments to deliver tailored experiences. Trigger the experience at multiple points in the user's buying journey to nudge them ahead with context. Gauge the experience continuously to refine your personalization strategy.

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VWO Insights - Mobile App

1 review

Unlock the full story behind your mobile app analytics with VWO Insights for Mobile Apps. While traditional analytics tools give you numbers and tell you what happened, VWO Insights uncovers the "why" behind the numbers. Dive into Session Recordings and Heatmaps to witness firsthand how users navigate and interact within your app. Want to get more specific? Our advanced filters let you focus on various user segments, even allowing you to filter by App Crashes and ANRs. You can also leverage Custom Event Filters to scrutinize actions related to your app's newest features. Don't just gather data—understand it to enhance UX, minimize churn, and elevate conversions. With VWO Insights for mobile apps, you're not just collecting data but gaining actionable insights.

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VWO Data360

0 reviews

Collect, aggregate, and enrich your customer data in real-time with VWO Data360. It is a SaaS data management platform that will help you get a unified view of your visitors in one platform. View visitor attributes, events data, behavioral data from heatmaps, surveys, session recordings, uploaded data, offline data, third-party data attributes, and more in a single, integrated view to better understand your customer. VWO Data360 centralizes your data to build a holistic profile of your customers. Our customer data platform makes every bit of granular customer data much more meaningful, accessible, actionable, and ready to use.

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Star Rating

897
464
38
6
6

VWO AB Tasty Reviews

Review Filters
Profile Name
Star Rating
897
464
38
6
6
Verified User in Logistics and Supply Chain
AL
Verified User in Logistics and Supply Chain
04/14/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Streamlined Optimization with Minor Tracking Hurdles

I appreciate AB Tasty for its usefulness in A/B testing, which I find easy to get hands-on with. The setup process was quite straightforward, thanks to the helpful guidance from assigned advisers. I value how AB Tasty reduces the time and resources needed to implement website changes, especially when our developers are occupied. The ability to employ personalization through AB Tasty is highly beneficial for making changes efficiently.
Verified User in Gambling & Casinos
UG
Verified User in Gambling & Casinos
04/14/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Flimmering on site above the fold when accepting cookies

Test calculator is easy to understand. A/B test feature is easy to use
Verified User in Internet
UI
Verified User in Internet
04/09/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Next-Gen Experimentation Powered by Practical AI

What I like best is the balance between power and simplicity. The Visual Editor is incredibly intuitive for marketers to make quick changes without needing a developer, yet the targeting and segmentation options are deep enough to run sophisticated, high-impact experiments.

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HQ Location:
PARIS, France

Social

@ABTasty

What is VWO AB Tasty?

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution.

Details

Year Founded
2009
Website
www.abtasty.com