Search results for Media Measurement Media & Advertising

Littlefield Agency is a Tulsa-based, family-owned B2B marketing and advertising firm with over 40 years of experience. Specializing in reimagining B2B brands, the agency offers a comprehensive suite of services, including research and strategy, creative development, inbound marketing, and media analytics. Their collaborative approach integrates strategy, creative, media, and analytics to deliver measurable results and drive revenue growth for clients. Recognized by Ad Age as one of the Best Places to Work in both 2024 and 2025, Littlefield Agency is committed to fostering a culture of innovation and excellence. Key Features and Functionality: - Research and Strategy: Custom research, competitive audits, brand positioning, and performance strategies tailored to each client's needs. - Creative Development: Concept development, integrated campaigns, digital and social engagement, video production, and website development. - Inbound Marketing: Content planning and distribution, persona development, email marketing, and HubSpot CRM management. - Media and Analytics: Media strategy and planning, measurement planning, media buying, A/B testing, and data strategy to optimize campaign performance. Primary Value and Solutions: Littlefield Agency addresses the challenges B2B companies face in differentiating themselves in competitive markets. By offering a holistic approach that combines strategic insight, creative excellence, and data-driven media planning, they help clients effectively reach their target audiences and achieve business objectives. Their commitment to collaboration and transparency ensures that clients have direct access to the agency's expertise, fostering long-term partnerships and delivering consistent, impactful results.

OMI is a media intelligence and growth infrastructure company built in Africa for organisations operating in complex markets. OMI brings together intelligence, strategy, creative, media, technology and performance to help organisations understand their markets, make better decisions, move audiences and build what comes next. The company addresses the fragmentation between market intelligence, strategy, creative, media, technology and performance. Organisations have more data, channels and technology than ever, yet these systems often remain disconnected. OMI builds connected systems that turn intelligence into decisions, decisions into action, and activity into measurable learning. Its capabilities span market and audience intelligence, marketing and growth strategy, brand and creative systems, media and advertising, digital experience, data and measurement, AI integration and growth infrastructure. OMI also develops proprietary technology across intelligence systems, market and audience intelligence, AI-enabled decision support, automation, computer vision and emerging agentic systems. OMI approaches artificial intelligence as an operating and business-system opportunity rather than simply a software feature. As AI increasingly influences how people discover, evaluate and interact with organisations, OMI works across the intelligence, content, technology, media and business systems required to adapt. OMI works with organisations across Africa and beyond at moments where complexity matters, including market entry, transformation, repositioning, product launches, marketing performance, growth-system development and changing technology and audience behaviour. Built in Nigeria. Designed for Africa and the markets beyond it.

PodMarketing is a high-performance podcast marketing agency delivering exceptional results for brands seeking to connect with deeply engaged audiences through the power of audio. We specialize in the creation, planning, and execution of high-impact podcast advertising campaigns. Why PodMarketing? • Niche expertise: We are not a generalist agency. We live and breathe podcasting, and we know how to craft campaigns that convert. • Full-funnel strategy: From awareness to conversion, we build podcast campaigns that cover the entire customer journey. • Strategic alliances: We work with Acast, Spotify Ads Studio, and leading podcast creators in Spain. This gives us premium access and preferential media rates for our clients. • Audience-first planning: We help brands find the perfect match between their target audience and the right podcast. We combine demographic, content niche, and behavioral data to build smart media plans. Our services • Sponsorships & host-read Ads management - Strategic selection of podcasts aligned with your audience and values - Native mentions delivered by trusted hosts - End-to-end management and measurement • Podcast interviews - We position your brand spokesperson as an expert - We identify and pitch high-relevance shows - We prep the guest to shine with message coaching and technical support • Programmatic advertising - Campaigns on Spotify and Acast - Advanced targeting by interest, behavior, location, and platform - Real-time tracking, reporting, and optimization • Podcast marketing consulting - We train your team to run internal podcast campaigns - Learn how to find and negotiate with podcasters - Build in-house knowledge to scale podcast marketing long term Our differentiators • Boutique service, premium results: We’re hands-on, agile, and obsessed with quality. • Data-driven creativity: We blend strategic insights with storytelling excellence. • Podcast-first culture: For us, podcasts aren't 'just another channel' but the future of media.

Retail Media Intelligence is a scan-activated retail media platform for physical retail. It turns the price checkers, kiosks, and customer assistance terminals already installed in stores into measurable contextual advertising inventory, without replacing hardware or requiring capital expenditure from the retailer. When a shopper scans a product barcode at an in-store terminal, the platform queries the retailer's point-of-sale system in read-only mode and retrieves the price and product category. A real-time decision engine evaluates which active campaigns match that SKU or category, and the requested price and a contextual ad are delivered together in a single flow. Each scan is recorded as an auditable event, so impressions are tied to a specific store, campaign, SKU, and category rather than estimated from screen uptime. Unlike digital signage, which plays looped content unrelated to the product a shopper is evaluating and offers no event-level measurement, Retail Media Intelligence serves an ad only in response to a real shopper action. A standby carousel maintains screen presence between scans and records those impressions separately. Key capabilities: - Campaign creation and management with targeting by product category and SKU - Real-time decision engine for campaign selection at the moment of scan - Event-level impression logging for analytics, reporting, and advertiser billing - Multi-store and multi-country campaign distribution and control - Reporting segmented by store, campaign, SKU, and category - Read-only point-of-sale integration, with no write access to retailer systems - Deployment via a secure Android APK on the retailer's existing terminals - Revenue-share model between the platform and the retailer Retail Media Intelligence is used by supermarket, hypermarket, convenience store, and department store chains across Latin America and the Caribbean, and is designed for trade marketing, retail media, IT, and store operations teams.

Webudy is a comprehensive digital service provider specializing in professional website design, SEO optimization, and effective online marketing strategies. Their all-in-one solutions are designed to help businesses establish a robust online presence, attract target audiences, and drive growth. With a focus on simplicity, flexibility, and 24/7 customer support, Webudy enables clients to concentrate on their core products while they handle the technical aspects of online development. Key Features and Functionality: - Professional Website Design and Development: Crafts user-friendly, responsive websites optimized for all devices, enhancing user experience and engagement. - High-Quality Content Creation: Develops compelling content, including blog posts and social media material, to strengthen brand identity and foster customer connections. - Search Engine Optimization (SEO): Implements strategies to improve website rankings on search engines, increasing organic traffic and online visibility. - Online Customer Service: Provides tools and support to enhance online customer interactions, ensuring prompt and effective communication. - Brand and Social Media Marketing: Manages brand presence across platforms like Facebook, Instagram, and LinkedIn to boost recognition and attract target customers. - Advertising Campaigns: Executes targeted advertising on platforms such as Google and Facebook, optimizing reach and cost-effectiveness. - Omnichannel Marketing: Develops cohesive marketing strategies across multiple channels, delivering a seamless customer experience. - Analytics and Measurement: Offers detailed performance analysis of websites and marketing campaigns, enabling data-driven strategy adjustments. Primary Value and Solutions: Webudy addresses the challenges businesses face in establishing and maintaining an effective online presence. By offering integrated services from website creation to marketing and SEO, they provide a streamlined approach that saves time and resources. Their solutions ensure businesses can effectively reach and engage their target audiences, enhance brand visibility, and drive growth without the complexities of managing multiple service providers. With a commitment to simplicity, flexibility, and continuous support, Webudy empowers businesses to focus on their core operations while they handle the digital landscape.

GO2JUMP is a Barcelona-based digital marketing agency, certified as a Google Partner, specializing in sectors such as tourism, services, education, and healthcare. With over 15 years of experience, GO2JUMP offers comprehensive online marketing solutions tailored to both B2B and B2C companies, aiming to enhance brand visibility and achieve specific advertising objectives. Key Features and Functionality: - Strategic Planning: Development of 360-degree online marketing strategies, including proprietary methodologies like GO2Lead and Inbound Marketing approaches. - Traffic Acquisition: Implementation of SEO techniques, online advertising campaigns (Google Ads, Bing Ads, Social Ads, email marketing, and mobile marketing strategies to attract qualified traffic. - Conversion Optimization: Provision of web design and programming services, creation of optimized landing pages, and conversion rate optimization (CRO to enhance user engagement and lead generation. - Customer Retention: Management of social media presence, content marketing, and online reputation monitoring to foster customer loyalty. - Performance Measurement: Utilization of tools like Google Analytics 4 and customized reports in Looker Studio to monitor and measure the effectiveness of marketing campaigns. Primary Value and Solutions Provided: GO2JUMP serves as a dedicated digital partner, assisting businesses in navigating the complexities of online marketing. By offering tailored strategies and a comprehensive suite of services, the agency addresses challenges such as lead generation, sales enhancement, brand strengthening, and online reputation management. Their proactive approach and commitment to understanding client needs ensure the delivery of effective and sustainable marketing solutions.

High Results have 18 years of experience in building the reputation of global and local brands. We have strengthened our company with a work philosophy based on the following features Experienced, Interdisciplinary and highly-committed Professional Team. Strategic and result-oriented thought Ability to innovate, renovate and adapt Local execution with global vision Also we have been Renowned for 4 years in the Top 10 PR agencies on P&M magazine (Colombia). We can provide International presence in Europe, Asia and North America as partners of IPRN (International Public Relations Network) and in Latin America as owners of PR Latam Network (Public Relations agency hub). In High Results we help our clients to optimize their communications and their budget using tools that integrate corporate channels into a single comprehensive and integrated communication strategy. We are experts and recognized for our work in Public Relations, Corporate communication, social media, events and Digital Marketing. We have our own methodology, proven and successful, that allows us to analyze each of the scenarios of our clients and provide 100% solutions targeted to their needs, scope and budget. High Results, offers the best corporate practices that aim to communicate the brand with their audiences, efficient communication channels and ensure the consolidation of long-term business. The range of services we offer includes: Communication strategies and plans. CEO Reputation. Speakers Trainning. Media Relations, B2B Comunication. B2C Comunication. Relationship with stakeholders. Content. Media Loyalty Tier 1. Mapping and relationships with influencers. Monitoring and measurement. Digital Advertising. SEO Social Networks, Digital Marketing 360

TILT is a design & branding firm in Baton Rouge, LA with 15+ years of experience in the industry and a proven ability to deliver the goods for companies that value engaging stories, creatively told. Our team of experienced designers and art directors, writers, web developers, and brand strategists doesn’t do everything, but we do a lot of things. We categorize our chops three ways: In the BRANDING game, we do critical foundational work like brand strategy and positioning, brand architecture, product/service naming, and messaging platforms. Visually, we rock logo and identity design, product packaging, signage and way-finding, retail environments, events, and much more. BRAND COMMUNICATION gets you noticed wherever your fans and future friends gather through multi-channel ad campaigns, promotions, video, animation, and illustration. We produce high-impact sales collateral, corporate reports, and print/poster campaigns. And we create tools and templates to make brand implementation easy for your team. On the DIGITAL side, we write, design, and develop highly functional websites with meticulous attention to user experience. We’re also down with online advertising, e-commerce development, social media content, and the latest reporting and measurement tools.

Power Digital is a tech-enabled growth marketing agency that operates at the intersection of data, technology, and human intelligence to make profit predictable. They offer a comprehensive suite of digital marketing services designed to accelerate business growth and profitability. By integrating strategic consulting, data intelligence, channel expertise, and proprietary technology, Power Digital develops clear, actionable insights and activates high-performing digital marketing campaigns. Key Features and Functionality: - Growth Marketing: Data-driven strategies to acquire, engage, and retain customers through services such as paid search, programmatic advertising, paid social, TikTok marketing, public relations, influencer partnerships, brand collaborations, SEO, email and SMS marketing, content marketing, and social media management. - Data Intelligence: Utilization of predictive analytics, marketing measurement, and data infrastructure solutions to optimize marketing performance and maximize profitability. - Consulting: Transformative growth strategies crafted using proprietary nova Intelligence technology, including go-to-market plans, media planning, and persona development to ensure sustained growth. - Creative Services: Development of captivating campaigns for every customer touchpoint, encompassing creative strategy, graphic design, and production to enhance brand presence and engagement. Primary Value and Solutions Provided: Power Digital's primary value lies in its ability to transform uncertainty into undeniable growth by providing data-driven, transparent, and customized marketing solutions. They address common business challenges such as inefficient ad spend, low customer engagement, and stagnant growth by offering tailored strategies that drive incremental revenue with efficiency. Their approach ensures that businesses can achieve measurable results, enhance customer lifetime value, and exceed growth targets.

Rokt Ads is an AI-powered commerce media and performance advertising platform that helps brands acquire high-value customers at the Transaction Moment, the moments before, during, and immediately after a purchase, when shoppers are most engaged and most likely to convert. By advertising into Rokt's closed network of premium ecommerce partners, marketers reach high-intent buyers in brand-safe environments that aren't available on open exchanges, social platforms, or traditional search. Rokt Ads is built for performance marketers, growth teams, and customer acquisition leaders who need a scalable, outcome-based channel beyond Google and Meta. Campaigns are managed through Rokt's unified platform (OP3), which supports four campaign types (Traffic, Shoppable Ads powered by Rokt Catalog, App Install, and Payment Usage) across the full range of pricing models including CPA, CPR, ROAS, CPM, CPL, and CPI. Advertisers only pay for measurable outcomes, with first-party attribution and closed-loop reporting that work without third-party cookies. The platform is powered by Rokt Brain, a real-time machine learning system that uses transaction signals, first-party data, and behavioral intent to optimize bids, targeting, and creative on every impression. Rokt Ads delivers full transparency and control over placements, fraud protection, and first-party verification, with fast integration via Web SDK, mobile SDKs, server-to-server APIs, tag managers, and third-party measurement tools. Rokt is SOC 2 Type II, ISO 27001, GDPR, and CCPA compliant, and partners maintain full ownership of their data. Globally, Rokt Ads reaches 1.1B+ unique customers across 10B+ annual ecommerce transactions, delivering average click-through rates of 4.03% and conversion rates of 6.32%, performance significantly above Google Display and Meta benchmarks.

Uniquity is a specialized marketing agency dedicated to empowering financial services businesses with strategic, data-driven marketing solutions. By offering a comprehensive suite of services, Uniquity helps financial firms enhance their brand presence, engage their target audience effectively, and drive sustainable growth. Key Features and Functionality: - Strategic Planning: Develops tailored growth and campaign strategies, conducts in-depth research, and designs user experiences to align with business objectives. - Comprehensive Marketing Services: Provides branding, web design and development, content marketing, social media management, video marketing, and advertising to create a cohesive and impactful marketing presence. - Performance Optimization: Focuses on employer branding, implements measurement tools, and offers project management to ensure marketing efforts are efficient and yield measurable results. Primary Value and Solutions Provided: Uniquity addresses the unique challenges faced by financial services businesses by delivering end-to-end marketing solutions that are both cost-effective and impactful. Their expertise in the financial sector enables them to craft strategies that resonate with the target audience, differentiate clients from competitors, and drive business growth. By focusing on data-driven approaches and personalized service, Uniquity ensures that financial firms can achieve their marketing goals without the overhead of a full-time, in-house team.

Founded by a former executive at global agencies Havas, Omnicom, and Edelman, True Impact Partners combines large agency experience with small agency efficiency and an expandable team of specialized experts. The team has delivered data-driven digital and integrated marketing solutions for over 20 years, working with blue chip companies including Disney, United Airlines, Sprint, Citi, Sony, Anheuser-Busch, and Luxottica.  Based in suburban Chicago, True Impact Partners is focused on driving business results for companies of all sizes across a wide range of industries including retail, CPG, travel, financial services, telecom, healthcare, education, sports and entertainment.  True Impact Partners is a network of specialized experts, brought together to solve client challenges and grow clients’ businesses.  True Impact Partners brings the right resources (and only those resources) to deliver solutions for our clients.  Each client team is handpicked based on the client needs and the experience of each expert. Much like a general contractor secures the right resources for a specific project, True Impact works the same way, ensuring the team remains efficient.  True Impact’s expandable model allows you to leverage various services as you need them on a project-by-project basis for short-term and long-term growth.  We grow our clients’ business through strategy, communications, and marketing including: Digital strategy Campaign development and execution Website design/development Mobile app design/development SEM/SEO Social media (organic, paid) Content development Performance display Native advertising Email marketing Video animation End-to-end measurement, insights and analysis Branding, logo design, collateral Executive positioning Thought leadership Media relations Media training Speech writing Executive coaching Crisis & issues management Employee engagement Contact us at https://www.trueimpactpartners.com/contact-us or email: david.greenbaum@trueimpactpartners.com

Mission At TapThat Digital Marketing, were on a mission to develop digitally savvy business owners by introducing entrepreneurs, small businesses, minority enterprises and non-profit organizations to the world-wide-wonderful-web of digital products and tools.  Vision  Our vision at TapThat Digital Marketing is to be the go-to digital marketing partner for Black Founders, Minority Enterprises and Non-Profit organizations who want to stabilize their revenue with sustainable streams of income. We envision a world where every business understands how to create wealth online, and we're committed to helping our clients achieve that vision through education, thought partnership and done-for-you digital marketing. What We Do At TapThat Digital Marketing we create conversations, community and commerce online by helping our clients tap into their online network. We build community through 360 integrated digital marketing methods. We guide our clients through a full-service experience that begins with strategy, launches with platform development, continues with content creation and engagement, and ends with measurement. Our services include tactics at each level of the customer journey (awareness, interest, purchase and advocacy). Our zones of genius include: Digital Product and Programs Development Community Design and Engagement Social Media Branding and Optimization Website and Landing Page Development Google, Facebook and Instagram Advertising; and Email Marketing and Communications

Koch Comm is a full-service digital marketing and public relations agency based in Oklahoma City, dedicated to delivering strategic, results-driven solutions that help brands thrive. With over 20 years of experience, their team of daring collaborators and strategic guides specializes in turning challenges into opportunities by providing creative solutions and measurable results. Key Features and Functionality: - Strategic Marketing: Develops comprehensive marketing strategies aligned with business goals to drive leads and support growth. - Crisis Communications: Offers expertise in crisis planning and management to protect and enhance brand reputation. - Brand Creation: Assists in building and revitalizing brand identities to resonate with target audiences. - Digital Marketing: Provides services including social media management, digital advertising, email marketing, and content creation to engage audiences across multiple platforms. - Creative Services: Delivers visually compelling designs and narratives to establish genuine connections with audiences. Primary Value and Solutions: Koch Comm's primary value lies in its ability to transform marketing challenges into opportunities by offering tailored, strategic solutions that drive measurable results. By filling gaps in marketing efforts, strategizing effectively, and creating solutions that support business objectives, they help clients navigate the complexities of the digital landscape. Their integrated approach ensures that every marketing move is centered around a measurement strategy, providing analytics about what works and what doesn’t, thereby demonstrating a clear return on investment.

A seamless, flexible extension of your team... your virtual marketing department and B2B lead generation experts. For a fraction of the time and cost of hiring and working with a mega-agency, or significantly expanding your in-house team, now you can extend your marketing strategy and execution capabilities overnight with a full-service, digital marketing and brand building experts at your fingertips. We have deep expertise in: Brand strategy, messaging, positioning & lead generation plan creation Website design & development, including content creation & optimization Optimized content marketing (blogs, articles, web content, sales materials, etc) Search engine marketing (PPC & SEO, on-page and off-page) Social media marketing (organic posts & paid advertising) Video creation & video advertising (YouTube, Facebook, Insta) Conversion funnel optimization Creative campaign design Tracking, measurement & reporting  The benefits of working with our expert marketing team:  We will NOT be learning the ropes on your dime!  We plan quickly and launch fast to get your programs running and results flowing. We work proactively on your behalf. We ensure you have the right marketing tools and infrastructure. We launch campaigns usually within 2 to 3 weeks. We setup everything you need to effectively track and nurture leads until they convert, including tracking codes, pixels, Google Analytics, Google Tag Manager, Google Search Console, etc. We help optimize your conversion strategy. Our clients typically get 3 to 5X+ ROAS and use our services for years because they see real, measurable results and find our results, transparency and expertise refreshing. We also used to work in corporate jobs and understand the nuances of working on an in-house team and managing external partners, so we will be one of the most effective, efficient and easiest partners you will ever work with.

Nielsen Brand Lift is a comprehensive solution designed to measure and optimize the impact of brand marketing campaigns across various media platforms. By assessing not only what audiences see but also how they feel, it provides a holistic view of a campaign's effectiveness. This enables marketers to understand and enhance their brand's resonance in a data-driven and emotionally connected media landscape. Key Features and Functionality: - Cross-Platform Measurement: Offers standardized brand lift metrics across different platforms, audiences, ad formats, and creatives, allowing for consistent evaluation and optimization of marketing strategies. - Trusted Data and Methodologies: Utilizes Nielsen's extensive experience in brand solutions to deliver reliable and high-quality insights, ensuring accuracy regardless of campaign complexity. - Actionable Insights: Provides strategic, full-funnel insights that empower brands to make informed decisions, enhancing transparency and confidence in marketing investments. - Upper-Funnel Performance Evaluation: Tracks key performance indicators such as brand awareness, favorability, and purchase intent, while also assessing influencer effectiveness, creative impact, sentiment, and content alignment to gauge the overall influence of advertising on consumer perceptions. - Privacy-Focused Surveys: Employs opt-in, privacy-first survey methodologies to ensure data integrity and unbiased insights, fostering trust with audiences and supporting smarter investment decisions. - Benchmarking Capabilities: Allows comparison of campaign results against a vast database of historical, cross-category Nielsen benchmarks, enabling brands to evaluate performance relative to industry peers and previous campaigns for continuous improvement. Primary Value and User Solutions: Nielsen Brand Lift empowers marketers to unlock the full potential of their brand by providing a complete picture of campaign impact across all media. It addresses the challenge of understanding both the reach and emotional resonance of marketing efforts, enabling brands to measure not just exposure but also audience sentiment. By delivering standardized, accurate, and actionable insights, it helps brands optimize their marketing strategies, enhance brand perception, and drive demand effectively. The solution's emphasis on privacy and data integrity ensures that brands can make informed decisions with confidence, ultimately leading to real and measurable growth.

Omni is an open operating system developed by Omnicom's Annalect, designed to enhance marketing outcomes by integrating data, technology, analytics, and AI. Launched in 2018, Omni offers a suite of proprietary applications that facilitate comprehensive marketing orchestration across all key workflow stages. By connecting various elements within the marketing ecosystem, Omni aims to create better consumer experiences, improve operational efficiency, and generate higher returns on investment. Key Features and Functionality: - AI Assistance: Omni Assist, the platform's generative AI-powered virtual assistant, provides users with insights, notifications, and recommendations to guide their workflow. - Real-Time Insights: The platform leverages collective data to help marketers understand and engage with customers more effectively. - Unified View: Omni offers a comprehensive overview of all existing campaigns, enabling performance measurement and optimization of marketing efforts. - Customizable Workflows: The system can be adapted to meet specific organizational needs, featuring built-in collaboration tools. Primary Value and Solutions: Omni addresses the complexities of modern marketing by providing a centralized platform that integrates data and technology, allowing marketers to: - Understand Consumer Behavior: Gain insights into who consumers are, their locations, and the factors influencing their decision-making processes. - Deliver Relevant Advertising: Utilize real-time signals to create dynamically relevant advertisements that drive conversions. - Build First-Party Intelligence: Develop unique, privacy-safe first-party data, leading to more intelligent and effective media decisions. By automating repetitive tasks and providing real-time insights, Omni empowers marketing teams to work more efficiently and intelligently, ensuring that marketing efforts are always relevant, impactful, and timely.