--- title: Zoho Marketing Automation Reviews meta\_title: 'Zoho Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 114 reviews by the users' company size, role or industry to find out how Zoho Marketing Automation works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 114 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Zoho Marketing Automation Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Zoho Marketing Automation but has limited features. Are you part of the Zoho Marketing Automation team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth. * * * Seller [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) Discussions [Zoho Marketing Automation Community](https://www.g2.com/products/zoho-marketing-automation/discuss) Languages Supported Bulgarian, Czech, Danish, German, English, French, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified) Solution Type All-in-One Overview by Moncy Samuel (Product Marketer at Zoho Corporation) Show More ## Pricing Pricing provided by Zoho Marketing Automation. ### Free Trial Free Trial ### Standard Starting at $19.00 [ View More Pricing Information ](https://www.g2.com/products/zoho-marketing-automation/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/zoho-marketing-automation/competitors/alternatives) ## User Insights Average based on 114 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) [Log in to unlock pricing and user insights](/login) ## Zoho Marketing Automation Integrations (14) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") imBee ](https://www.g2.com/products/imbee/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") INSIS ](https://www.g2.com/products/insis/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MA Circulation Manager ](https://www.g2.com/products/ma-circulation-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Manual.to ](https://www.g2.com/products/manual-to/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Objectivity/DB ](https://www.g2.com/products/objectivity-db/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews) Show More ![Verified User in Professional Training & Coaching](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Professional Training & Coaching") AP Verified User in Professional Training & Coaching Small-Business (50 or fewer emp.) 7/24/2022 "To the point, does its job" 4/5 What do you like best about Zoho Marketing Automation? I mainly use this for social media marketing - the monitoring and scheduling feature is very helpful for us. Previously, I used Hootsuite and Sprout Social, this is on par. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? The support is not great, and the self help section takes a long time to search for the query. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Marketing automation is required for every business - specially for startups. If you are on a budget but want all marketing automation features without breaking the bank, go for this. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/29/2022 "Very Useful, Saves Time" 5/5 What do you like best about Zoho Marketing Automation? It is very easy for the sales team to follow up on leads and efficiently convert them to sales through automation. Manual jobs have been reduced after using Zoho marketing automation. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Nothing as of now. Pretty much everything works good for us Review collected by and hosted on G2.com. Recommendations to others considering Zoho Marketing Automation: You will see the difference when you start using it. Start with your free trial and check. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? It eases the process of old methodology and this automation helps other team members to track the progress and status. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mickey W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mickey W.") MW Mickey W. Customer Service Agent Small-Business (50 or fewer emp.) 12/6/2021 "I like all things Zoho!!" 5/5 What do you like best about Zoho Marketing Automation? It's very informative with the insights. Reports for everything you need one for. Has great workflow creation that helps you place the right marketing emails to the correct leads. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? That it's not free!! Lol. It's okay though because it's really not that expensive compared to others and the amount of product that comes packed into it. There's really nothing to dislike. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Customer conversion. It's a really good tool that I can integrate many of other products into. It will identify what my customers interact with and target that niche with that certain customer for marketing. So simple!! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite LF liset f. Digital marketing manager Small-Business (50 or fewer emp.) 7/15/2022 "Personal experience" 5/5 What do you like best about Zoho Marketing Automation? That you can integrate all your digital platforms Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? That if they don't have knowledge, it's difficult to link them Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? A platform where you can integrate different software and social networks Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated ![Varun P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Varun P.") VP Varun P. Marketing Manager Computer Software Mid-Market (51-1000 emp.) 4/12/2022 "Zoho Marketing Automation gets the job done" 4.5/5 What do you like best about Zoho Marketing Automation? Marketing automation has grown as a field and technologies have evolved along with it zoho marketing automation has also covered the basics of marketing automation pretty well Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? A little more simplification is required in the UI of zoho marketing automation rest all is super Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Setting up automated workflows for all my marketing needs like drip emailing trigger based email send out, marketing analytics, etc Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Elanchezhiyan R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elanchezhiyan R.") ER Elanchezhiyan R. Founder and CEO Small-Business (50 or fewer emp.) 1/8/2022 "A decent Marketing Tool" 3.5/5 What do you like best about Zoho Marketing Automation? The UI/UX is good. The tool is intuitive and makes my scheduling easier. I am able to manage the campaigns efficiently with the help of this tool. It has a bundle of sub tools which are quite useful. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Since marketers use it, there can be more functionalities with respect to dashboards and analytics. There is more clarity required on what features are coming up as marketers don't like to switch or migrate tools frequently. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? We have used this tool to manage our marketing campaigns efficiently. Our social media scheduling has become easier with the help of this tool. Also, we have got some new insights with the analytics part. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Madhukesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Madhukesh G.") MG Madhukesh G. Marketing Operations Lead Enterprise (\> 1000 emp.) 5/30/2022 "Average MAP" 3.5/5 What do you like best about Zoho Marketing Automation? Email campaign builder, Journey, segmentation Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Native integration with their own products Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Candidate marketing and employer branding Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Naina G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Naina G.") NG Naina G. Customer Success Manager Small-Business (50 or fewer emp.) 12/28/2021 "Efficient lead management for small company" 5/5 What do you like best about Zoho Marketing Automation? This CRM software is easy to use and seamlessly integrates your email and other products. It is a one-stop solution for all lead, account, and contact management. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? It doesn't integrate well if you connect it with many tools. It is suitable for small usage and not overall implementation at a higher level. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Customization capability is its best feature. You can create custom modules for contacts, accounts, opportunities, etc. Even a person with no technical know-how can master customizing Zoho CRM. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Sylvester F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sylvester F.") SF Sylvester F. Business Owner Small-Business (50 or fewer emp.) 1/19/2022 "Review ZMA" 3.5/5 What do you like best about Zoho Marketing Automation? Easy to integrate with the other Zoho products, outstanding automation features. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? I have had a problem with customization; this should be easier. Need more customer support. Review collected by and hosted on G2.com. Recommendations to others considering Zoho Marketing Automation: I recommend, for anyone who is considering this Zoho product, is give it a try, but consider the customer support and customization problems. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Allows me to level up and supercharge my marketing campaigns, free a lot of my valuable time and increase productivity. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic YL Yaroslav L. CEO Small-Business (50 or fewer emp.) 10/18/2021 "Zoho is good if you smart enoth)" 4/5 What do you like best about Zoho Marketing Automation? I like that Zoho is made by professionals who understand what they are doing. They can predict all business processes which can be on the way. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? It's too complicated for me. If I am running a small business, I do not need all those features that they have Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? I was trying to Automatization my Abdoned cart from my webstore, and it was so complicated. Before, I used other services, and I knew how easy it could be. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Zoho Marketing Automation? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Zoho Marketing Automation ](https://www.g2.com/products/zoho-marketing-automation/discussions/new) GU Guest User • Last activity over 2 years ago What are marketing automation features? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) ![Kishor L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kishor L.") KL Kishor Lamdande • Last activity over 4 years ago How can I use this? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-can-i-use-this) [ View all Discussions ](https://www.g2.com/products/zoho-marketing-automation/discuss) ## Pricing Options Pricing provided by Zoho Marketing Automation. ### Free Trial Free Trial ### Standard Starting at $19.00 ### Professional $29.00 [ View More Pricing Information ](https://www.g2.com/products/zoho-marketing-automation/pricing) Zoho Marketing Automation Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-zoho-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-zoho-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-zoho-marketing-automation) ##### ##### Zoho Marketing Automation Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Lead Management Marketing Lead Database Segmentation Lead Scoring and Grading Campaign Management Program Management [ View More Features ](https://www.g2.com/products/zoho-marketing-automation/features) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which cloud workload protection tools give security teams clean dashboards and compliance monitoring in one view rather than forcing them to switch between tools?](https://www.g2.com/discussions/which-cloud-workload-protection-tools-give-security-teams-clean-dashboards-and-compliance-monitoring-in-one-view-rather-than-forcing-them-to-switch-between-tools%20)[What's the best PSA software for small businesses](https://www.g2.com/discussions/what-s-the-best-psa-software-for-small-businesses)[Sentry vs Firebase Crashlytics vs Bugsnag for mobile crash reporting: which do engineering teams find most useful when they actually need to diagnose and fix a production crash?](https://www.g2.com/discussions/sentry-vs-firebase-crashlytics-vs-bugsnag-for-mobile-crash-reporting-which-do-engineering-teams-find-most-useful-when-they-actually-need-to-diagnose-and-fix-a-production-crash) [Which data de-identification platforms avoid complex setup and deliver results in pilot phases under 30 days?](https://www.g2.com/discussions/which-data-de-identification-platforms-avoid-complex-setup-and-deliver-results-in-pilot-phases-under-30-days)[Best platform for company training and development](https://www.g2.com/discussions/best-platform-for-company-training-and-development)[Pros and Cons Details](https://www.g2.com/products/zoho-marketing-automation/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)