--- title: Zoho Marketing Automation Reviews meta_title: 'Zoho Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 115 reviews by the users' company size, role or industry to find out how Zoho Marketing Automation works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 115 scale: '5' date_modified: '2026-10-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Zoho Marketing Automation Reviews & Product Details

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Pricing

Pricing provided by Zoho Marketing Automation.

Free Trial

Free Trial

Standard

Starting at $19.00

User Insights

Average based on 115 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Zoho Marketing Automation Reviews (115)

Reviews

Zoho Marketing Automation Reviews (115)

4.2
115 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the intuitive interface and seamless integration with other Zoho products, which simplifies campaign management and enhances productivity. The platform's ability to automate workflows and manage customer journeys effectively is highly valued, although some users note a steep learning curve for advanced features. Overall, it is regarded as a powerful tool for marketing automation.

Pros & Cons

Generated from real user reviews
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Verified User in Consumer Electronics
UC
Verified User in Consumer Electronics
Mid-Market (51-1000 emp.)
"Great tool to analyse and improve marketing"
4.5/5
What do you like best about Zoho Marketing Automation?

Marketing planner as we are able to figure where we need invest and not Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Initial setup needs time and website is somewhat laggy Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching
AP
Verified User in Professional Training & Coaching
Small-Business (50 or fewer emp.)
"To the point, does its job"
4/5
What do you like best about Zoho Marketing Automation?

I mainly use this for social media marketing - the monitoring and scheduling feature is very helpful for us. Previously, I used Hootsuite and Sprout Social, this is on par. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The support is not great, and the self help section takes a long time to search for the query. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Very Useful, Saves Time"
5/5
What do you like best about Zoho Marketing Automation?

It is very easy for the sales team to follow up on leads and efficiently convert them to sales through automation. Manual jobs have been reduced after using Zoho marketing automation. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Nothing as of now. Pretty much everything works good for us Review collected by and hosted on G2.com.

Mickey W.
MW
Mickey W.
Customer Service Agent
Small-Business (50 or fewer emp.)
"I like all things Zoho!!"
5/5
What do you like best about Zoho Marketing Automation?

It's very informative with the insights. Reports for everything you need one for. Has great workflow creation that helps you place the right marketing emails to the correct leads. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

That it's not free!! Lol. It's okay though because it's really not that expensive compared to others and the amount of product that comes packed into it. There's really nothing to dislike. Review collected by and hosted on G2.com.

LF
liset f.
Digital marketing manager
Small-Business (50 or fewer emp.)
"Personal experience"
5/5
What do you like best about Zoho Marketing Automation?

That you can integrate all your digital platforms Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

That if they don't have knowledge, it's difficult to link them Review collected by and hosted on G2.com.

Varun P.
VP
Varun P.
Marketing Manager
Computer Software
Mid-Market (51-1000 emp.)
"Zoho Marketing Automation gets the job done"
4.5/5
What do you like best about Zoho Marketing Automation?

Marketing automation has grown as a field and technologies have evolved along with it zoho marketing automation has also covered the basics of marketing automation pretty well Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

A little more simplification is required in the UI of zoho marketing automation rest all is super Review collected by and hosted on G2.com.

Elanchezhiyan R.
ER
Elanchezhiyan R.
Founder and CEO
Small-Business (50 or fewer emp.)
"A decent Marketing Tool"
3.5/5
What do you like best about Zoho Marketing Automation?

The UI/UX is good. The tool is intuitive and makes my scheduling easier. I am able to manage the campaigns efficiently with the help of this tool. It has a bundle of sub tools which are quite useful. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Since marketers use it, there can be more functionalities with respect to dashboards and analytics. There is more clarity required on what features are coming up as marketers don't like to switch or migrate tools frequently. Review collected by and hosted on G2.com.

Madhukesh G.
MG
Madhukesh G.
Marketing Operations Lead
Enterprise (> 1000 emp.)
"Average MAP"
3.5/5
What do you like best about Zoho Marketing Automation?

Email campaign builder, Journey, segmentation Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Native integration with their own products Review collected by and hosted on G2.com.

Naina G.
NG
Naina G.
Customer Success Manager
Small-Business (50 or fewer emp.)
"Efficient lead management for small company"
5/5
What do you like best about Zoho Marketing Automation?

This CRM software is easy to use and seamlessly integrates your email and other products. It is a one-stop solution for all lead, account, and contact management. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

It doesn't integrate well if you connect it with many tools. It is suitable for small usage and not overall implementation at a higher level. Review collected by and hosted on G2.com.

Sylvester F.
SF
Sylvester F.
Business Owner
Small-Business (50 or fewer emp.)
"Review ZMA"
3.5/5
What do you like best about Zoho Marketing Automation?

Easy to integrate with the other Zoho products, outstanding automation features. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

I have had a problem with customization; this should be easier. Need more customer support. Review collected by and hosted on G2.com.

Questions about Zoho Marketing Automation? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
•
Last activity 12 days ago

What are the four key features of marketing automation software?

GU
Guest User
•
Last activity over 2 years ago

What are marketing automation features?

Pricing Options

Pricing provided by Zoho Marketing Automation.

Free Trial

Free Trial

Standard

Starting at $19.00

Professional

$29.00
Zoho Marketing Automation Comparisons
Zoho Marketing Automation Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Marketing Lead Database
Segmentation
Lead Scoring and Grading
Program Management