Zoho Marketing Automation Features

Ability to input, modify and extract data from the application in bulk through a structured file. 37 reviewers of Zoho Marketing Automation have provided feedback on this feature.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 36 reviewers of Zoho Marketing Automation have provided feedback on this feature.

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. This feature was mentioned in 36 Zoho Marketing Automation reviews.

As reported in 35 Zoho Marketing Automation reviews. System provides sufficient customization to meet business requirements

Based on 36 Zoho Marketing Automation reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 35 Zoho Marketing Automation reviews.

As reported in 34 Zoho Marketing Automation reviews. Enables users to view and transact business with the same content in multiple languages and currencies.

As reported in 31 Zoho Marketing Automation reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 35 Zoho Marketing Automation reviews.

Based on 42 Zoho Marketing Automation reviews. Create and design emails with an editor; manage templates; personalize dynamically

Based on 42 Zoho Marketing Automation reviews. Create targeted lists, schedule and manage bulk email sending.

As reported in 42 Zoho Marketing Automation reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Set up automated nurturing emails based on events, online activities, and lead scores 45 reviewers of Zoho Marketing Automation have provided feedback on this feature.

Based on 44 Zoho Marketing Automation reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 43 reviewers of Zoho Marketing Automation have provided feedback on this feature.

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. 38 reviewers of Zoho Marketing Automation have provided feedback on this feature.

Based on 40 Zoho Marketing Automation reviews. Support mobile-optimized emails, online forms, and landing pages.

Based on 44 Zoho Marketing Automation reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

As reported in 46 Zoho Marketing Automation reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. This feature was mentioned in 45 Zoho Marketing Automation reviews.

Based on 46 Zoho Marketing Automation reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 46 Zoho Marketing Automation reviews. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

As reported in 46 Zoho Marketing Automation reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

As reported in 46 Zoho Marketing Automation reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Based on 44 Zoho Marketing Automation reviews. Sync lead, contact, account, and opportunity information with your CRM system.

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. This feature was mentioned in 42 Zoho Marketing Automation reviews.

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. 42 reviewers of Zoho Marketing Automation have provided feedback on this feature.

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. This feature was mentioned in 43 Zoho Marketing Automation reviews.

Based on 40 Zoho Marketing Automation reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. 42 reviewers of Zoho Marketing Automation have provided feedback on this feature.

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. 41 reviewers of Zoho Marketing Automation have provided feedback on this feature.

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. 40 reviewers of Zoho Marketing Automation have provided feedback on this feature.

As reported in 42 Zoho Marketing Automation reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time 42 reviewers of Zoho Marketing Automation have provided feedback on this feature.

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. This feature was mentioned in 46 Zoho Marketing Automation reviews.

As reported in 44 Zoho Marketing Automation reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. This feature was mentioned in 43 Zoho Marketing Automation reviews.

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. 44 reviewers of Zoho Marketing Automation have provided feedback on this feature.

As reported in 41 Zoho Marketing Automation reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Based on 25 Zoho Marketing Automation reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 24 Zoho Marketing Automation reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 25 Zoho Marketing Automation reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 24 Zoho Marketing Automation reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Based on 23 Zoho Marketing Automation reviews and verified by the G2 Product R&D team. Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding 21 reviewers of Zoho Marketing Automation have provided feedback on this feature.

Based on 24 Zoho Marketing Automation reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 24 Zoho Marketing Automation reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 24 Zoho Marketing Automation reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 23 Zoho Marketing Automation reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 23 Zoho Marketing Automation reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Based on 22 Zoho Marketing Automation reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Enables users to send mass text message campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Provides automatic URL shortening to use less characters via text

Sends out multimedia via text messages, such as coupons, pictures, and audio

Offers features for personalizing text messages based on customer information or past behavior

Allows users to establish automated workflows and triggers to deliver transactional text messages

Provides pre-built or customizable performance reports

Automates tasks and features for added convenience

Offers a white labeling service for agencies or resellers to customize platform branding

Text enables landline phones so users can receive text messages sent to an existing business number

Facilitates the integration of text messaging into existing business applications through an SMS gateway API

Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications

Enables users to send mass WhatsApp marketing campaigns

Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty

Offers features for personalizing WhatsApp messages based on customer information or past behavior

Allow users to share promotions with subscribers via WhatsApp

Provides automated WhatsApp message replies to recipients

Deliver tailored promotions to specific audience segments

Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API

Allow customers to browse, discover, research, purchase, and complete payment in real-time

Provides analytics on opt-ins, open and delivery rates, and click-throughs

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives