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At a Glance
Market Segments
Small-Business (92.2% of reviews)
Small-Business (55.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial
ActiveCampaign
Star Rating
(14,468)4.5 out of 5
Market Segments
Small-Business (92.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansZoho Marketing Automation
Star Rating
(87)4.2 out of 5
Market Segments
Small-Business (55.4% of reviews)
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in Automated Email Responses with a score of 8.9, while Zoho Marketing Automation has a slightly lower score of 8.5 in the same area. Reviewers mention that ActiveCampaign's automation features are intuitive and user-friendly.
- Reviewers mention that ActiveCampaign's Campaign Management capabilities are robust, scoring 8.9, compared to Zoho's 8.4. Users on G2 appreciate the ease of creating and managing campaigns in ActiveCampaign, highlighting its Triggered Campaigns feature as particularly effective.
- Users say that Zoho Marketing Automation shines in Landing Pages and Forms, scoring 8.3, while ActiveCampaign scores lower at 7.4. Reviewers mention that Zoho's templates are versatile and easy to customize, making it a preferred choice for users focused on lead generation.
- G2 users report that ActiveCampaign has superior Lead Management features, with a score of 8.5, compared to Zoho's 8.4. Users highlight the effectiveness of ActiveCampaign's Lead Scoring and Grading tools, which help prioritize leads efficiently.
- Reviewers mention that Zoho Marketing Automation offers better Reporting & Analytics capabilities, scoring 8.3 compared to ActiveCampaign's 7.7. Users appreciate the depth of insights provided by Zoho, particularly in Web Analytics, which helps in tracking campaign performance.
- Users on G2 report that ActiveCampaign's Quality of Support is notably higher, with a score of 8.6, while Zoho's support is rated at 7.9. Reviewers mention that ActiveCampaign's customer service is responsive and helpful, which is crucial for users needing assistance with complex marketing strategies.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Zoho Marketing Automation
Free Trial
Free Trial
With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan.
- Get started with Zoho Marketing Automation with Free trial
Free Trial
ActiveCampaign
Free Trial is available
Zoho Marketing Automation
Free Trial is available
Ratings
Meets Requirements
8.8
10,997
8.1
70
Ease of Use
8.2
11,112
8.1
70
Ease of Setup
8.0
7,050
7.8
38
Ease of Admin
8.4
6,281
7.6
32
Quality of Support
8.5
10,179
8.1
64
Has the product been a good partner in doing business?
8.8
6,140
8.1
32
Product Direction (% positive)
8.2
10,405
8.6
68
Features by Category
Sales Force Automation
8.2
2081
|
Verified
Not enough data
7.0
1013
Not enough data
7.9
1749
|
Verified
Not enough data
7.7
1667
|
Verified
Not enough data
7.0
1216
|
Verified
Not enough data
7.6
1423
|
Verified
Not enough data
7.0
1201
|
Verified
Not enough data
6.9
1134
|
Verified
Not enough data
7.3
1272
|
Verified
Not enough data
Marketing Automation
9.0
2291
|
Verified
Not enough data
8.8
2186
|
Verified
Not enough data
8.5
2138
|
Verified
Not enough data
7.8
1474
|
Verified
Not enough data
Customer Support
7.6
1464
|
Verified
Not enough data
7.7
1622
|
Verified
Not enough data
7.9
1754
|
Verified
Not enough data
7.0
1319
|
Verified
Not enough data
7.5
1444
|
Verified
Not enough data
Reporting & Analytics
7.7
1940
|
Verified
Not enough data
7.9
2136
|
Verified
Not enough data
7.1
1285
|
Verified
Not enough data
Mobile & Social
7.3
1220
|
Verified
Not enough data
7.3
1323
|
Verified
Not enough data
7.1
1368
|
Verified
Not enough data
Platform
7.8
1970
|
Verified
Not enough data
8.0
1920
|
Verified
Not enough data
8.1
2020
|
Verified
Not enough data
7.3
1447
|
Verified
Not enough data
7.0
1345
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2086
|
Verified
Not enough data
7.4
1471
|
Verified
Not enough data
Integration
8.1
1921
|
Verified
Not enough data
8.1
1929
|
Verified
Not enough data
7.8
1629
|
Verified
Not enough data
Generative AI
6.1
641
Not enough data
Agentic AI - CRM
6.5
88
Not enough data
6.4
87
Not enough data
6.6
88
Not enough data
6.2
85
Not enough data
6.4
87
Not enough data
6.5
86
Not enough data
6.5
87
Not enough data
Email Marketing
8.7
6439
|
Verified
8.2
42
8.9
6265
|
Verified
8.6
42
8.5
6119
|
Verified
8.5
42
8.8
5720
|
Verified
8.7
45
Online Marketing
7.4
4362
|
Verified
8.2
44
7.9
4066
|
Verified
7.8
43
7.8
3523
|
Verified
8.0
38
8.1
4855
|
Verified
8.1
40
7.8
3458
|
Verified
7.9
44
Lead Management
8.2
4342
|
Verified
8.6
46
8.0
3950
|
Verified
Feature Not Available
8.5
5066
|
Verified
8.2
45
7.9
3475
|
Verified
8.2
46
8.5
4327
|
Verified
8.5
46
8.0
3976
|
Verified
8.2
46
8.2
3782
|
Verified
8.2
46
8.0
3553
|
Verified
8.6
44
Campaign Management
8.0
3476
|
Verified
8.3
42
7.7
3095
|
Verified
7.5
42
7.2
2626
8.3
43
6.8
2325
|
Verified
7.5
40
Social
6.9
2313
|
Verified
8.0
42
7.3
2666
|
Verified
8.0
41
7.2
2538
|
Verified
8.5
40
7.1
2431
|
Verified
8.0
42
7.0
2388
|
Verified
7.9
42
Reporting & Analytics
8.1
5159
|
Verified
8.4
46
7.6
3576
|
Verified
8.2
44
7.2
2907
|
Verified
7.8
43
7.1
2713
|
Verified
7.8
44
6.9
2432
|
Verified
7.3
41
Platform
7.9
3708
|
Verified
7.7
35
8.1
3487
|
Verified
8.4
36
8.3
3695
|
Verified
8.5
35
7.4
2394
|
Verified
7.4
34
6.9
2126
|
Verified
7.8
31
8.4
3694
|
Verified
8.4
35
7.5
2415
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.2
209
Not enough data
6.3
212
Not enough data
6.4
211
Not enough data
6.3
208
Not enough data
6.2
209
Not enough data
6.4
211
Not enough data
Integration
8.1
3745
|
Verified
8.3
37
8.1
3636
|
Verified
7.9
36
7.8
3115
|
Verified
7.9
36
Messenger
7.4
1121
Not enough data
5.9
973
Not enough data
6.5
999
Not enough data
6.9
1041
Not enough data
Channels
6.4
985
Not enough data
7.3
1170
Not enough data
5.9
911
Not enough data
5.4
829
Not enough data
5.9
836
Not enough data
Customers
7.6
1230
Not enough data
7.4
1152
Not enough data
7.6
1290
Not enough data
7.6
1230
Not enough data
7.2
1178
Not enough data
Agentic AI - Conversational Marketing
6.1
28
Not enough data
6.0
28
Not enough data
6.2
27
Not enough data
6.0
28
Not enough data
5.8
27
Not enough data
5.8
27
Not enough data
6.0
27
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
601
Not enough data
8.6
779
Not enough data
6.3
496
Not enough data
6.7
522
Not enough data
7.5
629
Not enough data
6.9
541
Not enough data
6.9
513
Not enough data
Repeatability and Reportability
7.5
620
Not enough data
7.4
617
Not enough data
7.4
582
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.8
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2013
Not enough data
6.3
1509
Not enough data
7.0
1609
Not enough data
7.5
1673
Not enough data
Edit
7.4
1747
Not enough data
8.0
1960
Not enough data
7.4
1655
Not enough data
Logistics
7.8
1807
Not enough data
7.0
1574
Not enough data
7.8
1764
Not enough data
7.7
1537
Not enough data
Generative AI
5.9
832
Not enough data
6.1
670
Not enough data
Agentic AI - Email Template Builder
6.1
105
Not enough data
6.1
104
Not enough data
Text Messaging
7.5
156
Not enough data
6.8
136
Not enough data
7.6
150
Not enough data
7.6
139
Feature Not Available
7.2
127
Not enough data
Feature Not Available
Not enough data
8.1
166
Not enough data
7.1
139
Not enough data
SMS Platform
7.6
151
Not enough data
8.8
168
Not enough data
7.5
125
Not enough data
6.7
118
Not enough data
7.0
120
Feature Not Available
8.0
141
Not enough data
Agentic AI - SMS Marketing
8.1
17
Not enough data
8.3
17
Not enough data
8.2
17
Not enough data
8.1
17
Not enough data
8.2
17
Not enough data
8.1
17
Not enough data
Design and Customization
7.7
200
Not enough data
7.6
195
Not enough data
8.1
177
Not enough data
8.0
187
Not enough data
Campaigns
7.9
166
Not enough data
8.3
177
Not enough data
7.9
144
Not enough data
7.7
178
Not enough data
Integrations
8.1
170
Not enough data
6.7
113
Not enough data
7.9
128
Not enough data
7.3
141
Not enough data
Generative AI
6.0
63
Not enough data
Agentic AI - Vulnerability Scanner
6.4
14
Not enough data
6.7
14
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
200
Not enough data
Agentic AI - Social Media Advertising
6.6(won by default)
15
Not enough data
6.9(won by default)
15
Not enough data
7.1(won by default)
15
Not enough data
6.7(won by default)
15
Not enough data
6.7(won by default)
15
Not enough data
6.9(won by default)
15
Not enough data
Social Functionality
7.9(won by default)
298
Not enough data
Campaign Management
8.3(won by default)
345
Not enough data
8.3(won by default)
318
Not enough data
8.1(won by default)
303
Not enough data
7.8(won by default)
282
Not enough data
7.9(won by default)
271
Not enough data
8.2(won by default)
262
Not enough data
8.1(won by default)
255
Not enough data
7.9(won by default)
236
Not enough data
7.6(won by default)
228
Not enough data
7.9(won by default)
262
Not enough data
7.8(won by default)
236
Not enough data
7.5(won by default)
218
Not enough data
7.7(won by default)
220
Not enough data
Targeting
8.3(won by default)
292
Not enough data
8.3(won by default)
280
Not enough data
7.8(won by default)
253
Not enough data
8.0(won by default)
247
Not enough data
Platform
8.1(won by default)
306
Not enough data
7.9(won by default)
285
Not enough data
8.5(won by default)
298
Not enough data
8.5(won by default)
334
Not enough data
8.3(won by default)
268
Not enough data
8.3(won by default)
300
Not enough data
8.6(won by default)
295
Not enough data
8.1(won by default)
240
Not enough data
8.1(won by default)
285
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
654
Not enough data
7.5
548
Not enough data
6.8
460
Not enough data
7.4
649
Not enough data
Additional Functionality
7.9
665
Not enough data
5.7
419
Not enough data
7.4
525
Not enough data
6.2
428
Not enough data
7.0
503
Not enough data
Generative AI
6.5
25
Not enough data
6.5
25
Not enough data
5.9
25
Not enough data
Communication
8.3
123
Not enough data
8.1
110
Not enough data
8.4
115
Not enough data
7.7
91
Not enough data
7.7
75
Not enough data
Internal Use
7.9
164
Not enough data
7.8
95
Not enough data
8.2
100
Not enough data
8.1
96
Not enough data
7.6
84
Not enough data
8.1
97
Not enough data
WhatsApp Messaging - WhatsApp Marketing
7.9
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.9
7
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
7.9
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
7.9
25
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.1
21
Campaign Activity
Not enough data
8.5
24
|
Verified
Not enough data
7.9
24
|
Verified
Not enough data
8.3
24
|
Verified
Not enough data
8.2
23
|
Verified
Not enough data
8.0
23
|
Verified
Not enough data
7.1
22
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Zoho Marketing Automation are categorized as Marketing Automation, WhatsApp Marketing, and SMS Marketing
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, Email Template Builder, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Zoho Marketing Automation is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.1%
Marketing and Advertising
19.3%
Information Technology and Services
12.0%
Computer Software
8.4%
Retail
6.0%
Financial Services
4.8%
Other
49.4%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How can I use this?
1 Comment
Official Response from Zoho Marketing Automation
You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.
Use this link to start...Read more
What are the four key features of marketing automation software?
1 Comment
Official Response from Zoho Marketing Automation
A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with...Read more
Is Zoho a marketing automation tool?
1 Comment
Official Response from Zoho Marketing Automation
Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.
Zoho Marketing Automation is an omnichannel marketing...Read more
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