--- title: Zoho Marketing Automation Reviews meta_title: 'Zoho Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 115 reviews by the users' company size, role or industry to find out how Zoho Marketing Automation works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 115 scale: '5' date_modified: '2026-10-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Zoho Marketing Automation Reviews & Product Details

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Pricing

Pricing provided by Zoho Marketing Automation.

Free Trial

Free Trial

Standard

Starting at $19.00

User Insights

Average based on 115 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Zoho Marketing Automation Reviews (115)

Reviews

Zoho Marketing Automation Reviews (115)

4.2
115 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the intuitive interface and seamless integration with other Zoho products, which simplifies campaign management and enhances productivity. The platform's ability to automate workflows and manage customer journeys effectively is highly valued, although some users note a steep learning curve for advanced features. Overall, it is regarded as a powerful tool for marketing automation.

Pros & Cons

Generated from real user reviews
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Rajesh P.
RP
Rajesh P.
Team Lead Manager
Small-Business (50 or fewer emp.)
"Minimise my work and it helps to save time"
4.5/5
What do you like best about Zoho Marketing Automation?

I was using the Zoho marketing automation tool for digital marketing purposes to minimize my work, whole my team is using the toll for more productivity and to save a lot of time. good for beginner and intermediate level users. Most recommended tool from the manager level. Good choice. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

A little bit heavy in size and sometimes I feel like the sync takes time for previous work, apart from this, Zoho is a good tool. Zoho should change the logo and chat system with users and tickets. Review collected by and hosted on G2.com.

JC
Josh C.
Graphic Designer
Small-Business (50 or fewer emp.)
"Great way to track leads from our craft shows through completed web orders"
5/5
What do you like best about Zoho Marketing Automation?

Having so many tools in one dashboard means I don't have to use 5 separate websites to do the same tasks. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Nothing so far all working well no issues Review collected by and hosted on G2.com.

richard k.
RK
richard k.
Unemployed
Small-Business (50 or fewer emp.)
"Over one of the better advertising automation tool I've used yet.."
4.5/5
What do you like best about Zoho Marketing Automation?

Zoho platform offers a exclusive set of gear for organizations which enables us to scale even further. Zoho advertising automation tool has lot of capabilities which helps with coping with sales, lead management, promoting advertisements, monitoring consumer behaviour, social media postings/analysis, sms/e mail advertising campaigns essentially a whole list of functions for advertising a business. Best factor is that I can setup the flows and control the whole thing inside this tool from publishing advertisements to focusing on customers via their tracking system. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

So far all seems precise for me. The element is it is very tough to set it up for a brand spanking new person with all of the capabilities you provide, so having a video tutorials will assist us to recognize every capabilities in better way. Also please consider live assist to users thanks. Review collected by and hosted on G2.com.

Neha  T.
NT
Neha T.
Marketing automation manager
Mid-Market (51-1000 emp.)
"The best tool for automation"
3.5/5
What do you like best about Zoho Marketing Automation?

The platform is the best for personalized email marketing campaigns, and the personalization future is easy to use as well as quick. I have been using this email marketing platform to run and streamline all my different email marketing campaigns needs. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The UI UX could have been a little better. It could be a little complicated for first time users and it did take me quite some time to get used to it. If the platform could come with ease of access, it would be perfect. Review collected by and hosted on G2.com.

Saikrishna G.
SG
Saikrishna G.
Wordpress Developer
Small-Business (50 or fewer emp.)
"One of the best tool for marketing management/automation"
4.5/5
What do you like best about Zoho Marketing Automation?

Zoho platform provides a different set of tools for businesses which helps us to scale even further. Zoho marketing automation tool has lot of features which helps with managing sales, lead management, promoting ads, tracking user behaviour, social media postings/analysis, sms/email marketing campaigns basically a complete features for marketing a business. Best thing is that I can setup the flows and manage everything within this tool from publishing ads to targeting users by tracking them. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

So far all looks good for me. The thing is it's very difficult to set it up for new user with all the features you provide, so having a video tutorials will help us to understand each features in better way. Also please consider quick support to users. Review collected by and hosted on G2.com.

Karthik R.
KR
Karthik R.
Executive Assurance
Small-Business (50 or fewer emp.)
"Zoho Marketing Automation is very best marketing automation tool"
5/5
What do you like best about Zoho Marketing Automation?

Behavioural Targeting is one of the best features in Zoho Marketing automation tool Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

-High price makes small scale startups unaffordable. Review collected by and hosted on G2.com.

Satish  Kumar E.
SE
Satish Kumar E.
Devops architect
Mid-Market (51-1000 emp.)
"Zoho marketing automation review"
5/5
What do you like best about Zoho Marketing Automation?

Zoho marketing automation is best marketing solutions which helped to track and progress our day to day activities and it's features are really very very effective which will helps automate your marketing needs as well company growth Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

There nothing much to dislike about the software everything is good and some additional features are to added. Review collected by and hosted on G2.com.

Denver r.
DR
Denver r.
Business Analyst
Small-Business (50 or fewer emp.)
"Zoho is extremely user-friendly and easy to use"
4.5/5
What do you like best about Zoho Marketing Automation?

Zoho makes it easy for me to bring the relevant target audience to my website and increase sales Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Zoho's pricing is a little too high for new businesses and should have cheaper options as well Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Visually appealing for creative types"
1.5/5
What do you like best about Zoho Marketing Automation?

It's a visually appealing platform for creative types Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

It's fairly difficult to find your way around the platform. Needs a bit of work. Review collected by and hosted on G2.com.

Vishwam R.
VR
Vishwam R.
Product management
Enterprise (> 1000 emp.)
"Very good email campaign platform"
5/5
What do you like best about Zoho Marketing Automation?

The way the emails are configured to send to multiple prospects or customers Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The tracking of the email activity is not straightforward and requires complex and many actions to be performed Review collected by and hosted on G2.com.

Questions about Zoho Marketing Automation? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
•
Last activity 12 days ago

What are the four key features of marketing automation software?

GU
Guest User
•
Last activity over 2 years ago

What are marketing automation features?

Pricing Options

Pricing provided by Zoho Marketing Automation.

Free Trial

Free Trial

Standard

Starting at $19.00

Professional

$29.00
Zoho Marketing Automation Comparisons
Zoho Marketing Automation Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Marketing Lead Database
Segmentation
Lead Scoring and Grading
Program Management