--- title: Zoho Marketing Automation Reviews meta\_title: 'Zoho Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 114 reviews by the users' company size, role or industry to find out how Zoho Marketing Automation works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 114 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Zoho Marketing Automation Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Zoho Marketing Automation but has limited features. Are you part of the Zoho Marketing Automation team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth. * * * Seller [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) Discussions [Zoho Marketing Automation Community](https://www.g2.com/products/zoho-marketing-automation/discuss) Languages Supported Bulgarian, Czech, Danish, German, English, French, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified) Solution Type All-in-One Overview by Moncy Samuel (Product Marketer at Zoho Corporation) Show More ## Pricing Pricing provided by Zoho Marketing Automation. ### Free Trial Free Trial ### Standard Starting at $19.00 [ View More Pricing Information ](https://www.g2.com/products/zoho-marketing-automation/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/zoho-marketing-automation/competitors/alternatives) ## User Insights Average based on 114 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) [Log in to unlock pricing and user insights](/login) ## Zoho Marketing Automation Integrations (14) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") imBee ](https://www.g2.com/products/imbee/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") INSIS ](https://www.g2.com/products/insis/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MA Circulation Manager ](https://www.g2.com/products/ma-circulation-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Manual.to ](https://www.g2.com/products/manual-to/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Objectivity/DB ](https://www.g2.com/products/objectivity-db/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews) Show More ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Mid-Market (51-1000 emp.) 10/1/2023 "Not a very useful tool in our Zoho package" 3/5 What do you like best about Zoho Marketing Automation? We pay for the Zoho CRM and the marketig functionalities are a plus, however very little used when compared to our usage of HubSpot. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Even if it has a direct integration with Zoho CRM IMO the Zoho Marketing Automation it's not enoughly attractive for us to completely switch from HubSpot Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? It's connecting the list of contacts from Zoho CRM and helping with the reach out to these contacts Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/3/2023 "Long Term ZOHO ONE Review - After using for 2 Years" 3.5/5 What do you like best about Zoho Marketing Automation? Zoho one is the best aio for any business with multiple department all using mutiple crm and software. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? The Search featuer on the app is bit choppy Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Many businesses use multiple software applications for different purposes, such as CRM, email marketing, project management, accounting, and more. The integration of these various tools can be challenging and lead to data silos and inefficient processes making us work seamlessly with the process and more tranparent on data within the org. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite MK Mutethia K. Mid-Market (51-1000 emp.) 6/13/2023 "An Amazing Marketing Solution For Business" 5/5 What do you like best about Zoho Marketing Automation? What Makes Zoho Marketing Automation Amazing is the ease of using it. It augers well with other Zoho tools It makes marketing effortless thanks to it's multiple features It's easy to customise to meet business needs Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? I haven't had any bad experiences with this product. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? We use this product as a marketing analytics solutions and it has been great as a marketing platform Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Mid-Market (51-1000 emp.) 4/20/2023 "One Tool kit for overall Lead management." 4.5/5 What do you like best about Zoho Marketing Automation? ZOHO platform is being used for lead management at our end. It has actually resolved a lot of our sales team process issues and also has helped at ticket integrations that has improved the user experience. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? ZOHO analytics for Email marketing is not very good. We had to move to MoEngage integrations for the Marketing communications. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? It helps us in Lead Management and Sales Follow-up management. We also use this for the support ticket management and improving user experience by timely resolution with the help of tracking set across. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite KM Katie M. Small-Business (50 or fewer emp.) 4/18/2023 "Useful for marketing for a payroll company." 5/5 What do you like best about Zoho Marketing Automation? Easy to learn and easy to use. I really appreciate how simple my work became when I had Zoho to reference and help me maintain accounts. A great solution. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Can't think of anything I didn't like. It wasn't bad. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Keeping my data organized, referencing clients for contracts, building leads, and making a lot of emails! Used Zoho to manage our social media a bit too. It was good. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Alex G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex G.") AG Alex G. Freight Broker Small-Business (50 or fewer emp.) 10/11/2022 "Best tool to double your ROI as it is easy to integrate with other social media websites and apps." 4/5 What do you like best about Zoho Marketing Automation? Leads can be imported easily from PC (as Csv file) and can be generated easily using signup forms, integrating it with Eventbrite, tracking webinar registration using GoToWebinar. Additionally, provide a funnel builder under "Journeys" tab. So, there is no need to spend extra dollars on other software, such as clickfunnel.com. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? The signup form templates are not good enough. No free software version is provided like other competitor software such as HubSpot. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? I spent a lot on Facebook ads but did not have any funnel to create a gerney for my customers. Zoho marketing not only provides me with easy software to create a funnel but also helps me save extra dollars I think to spend on different software. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite PS Pranav S. Head of Business Operations Information Technology and Services Mid-Market (51-1000 emp.) 10/10/2022 "Perfect Interactive Tool for Marketing Campaigns & Customer Engagements" 5/5 What do you like best about Zoho Marketing Automation? The integration with our existing Zoho CRM portal helps with seemlessly linking our marketing campaigns with various categories of existing clients listed in our CRM. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Nothing to dislike about this tool. It does the job as expected, and I look forward to exploring this tool more often. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Helps speed up our planned marketing campaigns and to target the potential list of customers to add to our business and also helps in targetting existing customers for upsell/cross sell Review collected by and hosted on G2.com. Show More 12/13/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite AD Akshata D. marketing consultant Small-Business (50 or fewer emp.) 8/31/2022 "One stop to streamline all Multichannel Marketing Automations. Improve business process outcomes." 5/5 What do you like best about Zoho Marketing Automation? I really loved the Account-based marketing function, this is very helpful for me as I run campaigns on selected accounts of photographers, it's also impactful as I can run on very selected accounts. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? There is the only thing I dislike about Zoho is the contract negotiation as it takes a tremendous amount of time and makes it difficult for us during conversations rest everything is good. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? As one of the best features of Zoho I use ABM to run campaigns on selected photographer accounts, Zoho Marketing Automation this process is really seamless and easy to do and the cost of this platform is great. It benefits me in saving time and being at ease. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/14/2023 "Very helpful automation tool" 4/5 What do you like best about Zoho Marketing Automation? It helped me to automate my work with the very automation tools. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Technical compact ability with the latest technology Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? It help me to close work faster with better visibility at every stage of my work. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rajesh P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rajesh P.") RP Rajesh P. Team Lead Manager Small-Business (50 or fewer emp.) 8/8/2022 "Minimise my work and it helps to save time" 4.5/5 What do you like best about Zoho Marketing Automation? I was using the Zoho marketing automation tool for digital marketing purposes to minimize my work, whole my team is using the toll for more productivity and to save a lot of time. good for beginner and intermediate level users. Most recommended tool from the manager level. Good choice. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? A little bit heavy in size and sometimes I feel like the sync takes time for previous work, apart from this, Zoho is a good tool. Zoho should change the logo and chat system with users and tickets. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? It solved my API connectivity and customers' query-solving process time. Minimized my time while working, so that I can focus on others things while working on the Zoho automation tool. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Zoho Marketing Automation? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Zoho Marketing Automation ](https://www.g2.com/products/zoho-marketing-automation/discussions/new) GU Guest User • Last activity over 2 years ago What are marketing automation features? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) ![Kishor L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kishor L.") KL Kishor Lamdande • Last activity over 4 years ago How can I use this? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-can-i-use-this) [ View all Discussions ](https://www.g2.com/products/zoho-marketing-automation/discuss) ## Pricing Options Pricing provided by Zoho Marketing Automation. ### Free Trial Free Trial ### Standard Starting at $19.00 ### Professional $29.00 [ View More Pricing Information ](https://www.g2.com/products/zoho-marketing-automation/pricing) Zoho Marketing Automation Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-zoho-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-zoho-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-zoho-marketing-automation) ##### ##### Zoho Marketing Automation Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Lead Management Marketing Lead Database Segmentation Lead Scoring and Grading Campaign Management Program Management [ View More Features ](https://www.g2.com/products/zoho-marketing-automation/features) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which cloud workload protection tools give security teams clean dashboards and compliance monitoring in one view rather than forcing them to switch between tools?](https://www.g2.com/discussions/which-cloud-workload-protection-tools-give-security-teams-clean-dashboards-and-compliance-monitoring-in-one-view-rather-than-forcing-them-to-switch-between-tools%20)[What's the best PSA software for small businesses](https://www.g2.com/discussions/what-s-the-best-psa-software-for-small-businesses)[Sentry vs Firebase Crashlytics vs Bugsnag for mobile crash reporting: which do engineering teams find most useful when they actually need to diagnose and fix a production crash?](https://www.g2.com/discussions/sentry-vs-firebase-crashlytics-vs-bugsnag-for-mobile-crash-reporting-which-do-engineering-teams-find-most-useful-when-they-actually-need-to-diagnose-and-fix-a-production-crash) [Which data de-identification platforms avoid complex setup and deliver results in pilot phases under 30 days?](https://www.g2.com/discussions/which-data-de-identification-platforms-avoid-complex-setup-and-deliver-results-in-pilot-phases-under-30-days)[Best platform for company training and development](https://www.g2.com/discussions/best-platform-for-company-training-and-development)[Pros and Cons Details](https://www.g2.com/products/zoho-marketing-automation/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)