Zoho Marketing Automation Reviews & Product Details

Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth.

Seller

Zoho

Discussions

Zoho Marketing Automation Community

Languages Supported

Bulgarian, Czech, Danish, German, English, French, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified)

Solution Type

All-in-One

Overview by

Moncy Samuel (Product Marketer at Zoho Corporation)

Pricing

Pricing provided by Zoho Marketing Automation.

Free Trial

Standard

Starting at $19.00

View More Pricing Information

Top-Rated Alternatives

HubSpot Marketing Hub

View All Alternatives

User Insights

Average based on 115 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Zoho Marketing Automation Integrations

(13)

Integration information sourced from real user reviews.

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Mohammed Munavvar M.

Deputy Assistant Manager in Ecommerce & Digital Marketing

Small-Business (50 or fewer emp.)

7/24/2023

"Looks like it can be integrated with almost any marketing platform, loved it"

5/5

What do you like best about Zoho Marketing Automation?

It has many integration and marketing solutions like sms integration, ads platforms integration etc just like an Omni Channel approach. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Pricing structure not available on website, you have to share your contact details to get the quote. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

10/1/2023

"Not a very useful tool in our Zoho package"

3/5

What do you like best about Zoho Marketing Automation?

We pay for the Zoho CRM and the marketing functionalities are a plus, however very little used when compared to our usage of HubSpot. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Even if it has a direct integration with Zoho CRM IMO the Zoho Marketing Automation it's not enoughly attractive for us to completely switch from HubSpot Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/3/2023

"Long Term ZOHO ONE Review - After using for 2 Years"

3.5/5

What do you like best about Zoho Marketing Automation?

Zoho one is the best aio for any business with multiple department all using mutiple crm and software. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The Search featuer on the app is bit choppy Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Many businesses use multiple software applications for different purposes, such as CRM, email marketing, project management, accounting, and more. The integration of these various tools can be challenging and lead to data silos and inefficient processes making us work seamlessly with the process and more tranparent on data within the org. Review collected by and hosted on G2.com.

Mutethia K.

Mid-Market (51-1000 emp.)

6/13/2023

"An Amazing Marketing Solution For Business"

5/5

What do you like best about Zoho Marketing Automation?

What Makes Zoho Marketing Automation Amazing is the ease of using it. It augers well with other Zoho tools It makes marketing effortless thanks to it's multiple features It's easy to customise to meet business needs Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

I haven't had any bad experiences with this product. Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

4/20/2023

"One Tool kit for overall Lead management."

4.5/5

What do you like best about Zoho Marketing Automation?

ZOHO platform is being used for lead management at our end. It has actually resolved a lot of our sales team process issues and also has helped at ticket integrations that has improved the user experience. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

ZOHO analytics for Email marketing is not very good. We had to move to MoEngage integrations for the Marketing communications. Review collected by and hosted on G2.com.

Katie M.

Small-Business (50 or fewer emp.)

4/18/2023

"Useful for marketing for a payroll company."

5/5

What do you like best about Zoho Marketing Automation?

Easy to learn and easy to use. I really appreciate how simple my work became when I had Zoho to reference and help me maintain accounts. A great solution. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Can't think of anything I didn't like. It wasn't bad. Review collected by and hosted on G2.com.

Alex G.

Freight Broker

Small-Business (50 or fewer emp.)

10/11/2022

"Best tool to double your ROI as it is easy to integrate with other social media websites and apps."

4/5

What do you like best about Zoho Marketing Automation?

Leads can be imported easily from PC (as Csv file) and can be generated easily using signup forms, integrating it with Eventbrite, tracking webinar registration using GoToWebinar. Additionally, provide a funnel builder under "Journeys" tab. So, there is no need to spend extra dollars on other software, such as clickfunnel.com. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The signup form templates are not good enough. No free software version is provided like other competitor software such as HubSpot. Review collected by and hosted on G2.com.

Pranav S.

Head of Business Operations

Information Technology and Services

Mid-Market (51-1000 emp.)

10/10/2022

"Perfect Interactive Tool for Marketing Campaigns & Customer Engagements"

5/5

What do you like best about Zoho Marketing Automation?

The integration with our existing Zoho CRM portal helps with seamlessly linking our marketing campaigns with various categories of existing clients listed in our CRM. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Nothing to dislike about this tool. It does the job as expected, and I look forward to exploring this tool more often. Review collected by and hosted on G2.com.

Akshata D.

marketing consultant

Small-Business (50 or fewer emp.)

8/31/2022

"One stop to streamline all Multichannel Marketing Automations. Improve business process outcomes."

5/5

What do you like best about Zoho Marketing Automation?

I really loved the Account-based marketing function, this is very helpful for me as I run campaigns on selected accounts of photographers, it's also impactful as I can run on very selected accounts. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

There is the only thing I dislike about Zoho is the contract negotiation as it takes a tremendous amount of time and makes it difficult for us during conversations rest everything is good. Review collected by and hosted on G2.com.