--- title: Zoho Marketing Automation Reviews meta\_title: 'Zoho Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 114 reviews by the users' company size, role or industry to find out how Zoho Marketing Automation works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 114 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Zoho Marketing Automation Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Zoho Marketing Automation but has limited features. Are you part of the Zoho Marketing Automation team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth. * * * Seller [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) Discussions [Zoho Marketing Automation Community](https://www.g2.com/products/zoho-marketing-automation/discuss) Languages Supported Bulgarian, Czech, Danish, German, English, French, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified) Solution Type All-in-One Overview by Moncy Samuel (Product Marketer at Zoho Corporation) Show More ## Pricing Pricing provided by Zoho Marketing Automation. ### Free Trial Free Trial ### Standard Starting at $19.00 [ View More Pricing Information ](https://www.g2.com/products/zoho-marketing-automation/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/zoho-marketing-automation/competitors/alternatives) ## User Insights Average based on 114 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) [Log in to unlock pricing and user insights](/login) ## Zoho Marketing Automation Integrations (14) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") imBee ](https://www.g2.com/products/imbee/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") INSIS ](https://www.g2.com/products/insis/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MA Circulation Manager ](https://www.g2.com/products/ma-circulation-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Manual.to ](https://www.g2.com/products/manual-to/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Objectivity/DB ](https://www.g2.com/products/objectivity-db/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews) Show More ![Akash P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akash P.") AP Akash P. Affiliate Marketer Marketing and Advertising Small-Business (50 or fewer emp.) 2/20/2026 "Powerful and Affordable Marketing Automation Solution" 4/5 What do you like best about Zoho Marketing Automation? The automation workflows and segmentation features are very useful. It helps in creating targeted campaigns and tracking customer engagement effectively, all within a budget-friendly platform. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? The initial setup and workflow configuration can be confusing. It takes time to understand all features, and the UI could be more intuitive. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? It solves the problem of manual campaign management by automating customer journeys and lead tracking. This helps us save time, stay organized, and improve overall marketing performance. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite S Santosh Vishwakarma . 2/17/2026 "Balances Simplicity with Powerful Automation" 4/5 What do you like best about Zoho Marketing Automation? I use Zoho Marketing Automation mainly for lead nurturing and automated customer journey, and it solves the problem of inconsistent follow-up and manual marketing efforts. What I like most is the balance between simplicity and capability, with the biggest factor being the visual workflow builder. The standout balance comes from its complexity without removing control. The initial setup was very smooth. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? UI Polish Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Zoho Marketing Automation solves the problem of inconsistent follow-ups and manual marketing efforts. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Davinder S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Davinder S.") DS Davinder S. Assistant Manager - Digital Marketing Small-Business (50 or fewer emp.) 4/30/2026 "Very Easy-to-Use Interface" 5/5 What do you like best about Zoho Marketing Automation? It’s interface is very easy to understand and operate. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Till now I didn’t find any thing which disappointed me. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Easy to create different marketing campaigns and creating communications is error free and fast to send to the target audience. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Talon M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Talon M.") TM Talon M. CTO Small-Business (50 or fewer emp.) 12/9/2025 "Great Automation Features, But Workflow Errors Cause Downtime" 3/5 What do you like best about Zoho Marketing Automation? Being able to build marketign automations across modules, allowing us to seperate campaigns from new leads & existing customers. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Inconsistency of workflow errors. Thankfully their support team is pretty solid, but workflows break ALL THE TIME & it leads to a lot of down-time for our campaigns. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Mass marketing on a much more refined level Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerSource: G2 invite ![Nikita V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita V.") NV Nikita V. Supply Chain Manager Small-Business (50 or fewer emp.) 3/9/2026 "Solid Marketing Features, But Best Within the Zoho Suite" 3.5/5 What do you like best about Zoho Marketing Automation? A solid marketing platform with an industry-standard set of features. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? It depends too much on other Zoho environment tools and syncs. I cannot imagine using it outside of Zoho suite. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Email marketing, cross-channel communication, multilingual templates Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 1/14/2026 "Smooth CRM synchronization, but Zoho Marketing Automation interface sometimes cluttered" 3.5/5 What do you like best about Zoho Marketing Automation? Native synchronization with the CRM is a major asset that allows for smooth data flow between sales and marketing. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? The user interface of Zoho Marketing Automation sometimes lacks modernity and can appear a bit cluttered at times. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? This allows us to automatically qualify our prospects before passing them on to the sales team, which optimizes our conversion rate. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Idoko J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Idoko J.") IJ Idoko J. Company Administrator Enterprise (\> 1000 emp.) 12/9/2025 "Seamless Integration with Powerful Automation" 5/5 What do you like best about Zoho Marketing Automation? I use Zoho Marketing Automation for services across different channels and appreciate its ability to provide insights and estimates. I find the cross-border funnels helpful in creating a clear integration picture. The workflows are more engaging, and the multiple payment options in the checkout process are seamless. I also found the initial setup extremely easy and efficient. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? I don't dislike any features Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? I find Zoho Marketing Automation makes my workflows more engaging and the checkout process seamless. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Aaron M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron M.") AM Aaron M. operation anaylist Small-Business (50 or fewer emp.) 3/24/2026 "Love It for Mass Email Marketing Campaigns" 5/5 What do you like best about Zoho Marketing Automation? Mass email marketing campaigns for businesses. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? There’s a limited number of emails that can be sent to a business. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Visibility Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite PA Pranay A. Manager-PreSales Mid-Market (51-1000 emp.) 9/16/2025 "Affordable, Capable, and Best Inside the Zoho Stack" 4.5/5 What do you like best about Zoho Marketing Automation? The unified journey builder with native Zoho CRM sync—covering email, SMS, WhatsApp, and web behavior—delivers fast, scalable automation without costly add‑ons, making it easy to segment, score, and trigger campaigns from one place. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Zoho Marketing Automation’s journey builder can feel clunky compared to higher-end tools, third‑party integrations are thinner if the stack isn’t Zoho-first, and email deliverability may need extra SPF/DKIM/DMARC and list‑hygiene tuning; expect a learning curve for advanced setups and occasionally mixed support/documentation when navigating cross‑app limits. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Zoho Marketing Automation centralizes lead capture, nurturing, and scoring across email, SMS, WhatsApp, and web behavior, eliminating manual follow‑ups and fragmented tools while feeding prioritized, sales‑ready leads into CRM for faster conversions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic KK Kiran K. Digital Marketing Lead Information Technology and Services Small-Business (50 or fewer emp.) 9/30/2025 "Best marketing automation tool that I have ever used with user friendly options and fits your pocket" 5/5 What do you like best about Zoho Marketing Automation? Automating my marketing activity. Status monitoring at every stage, running email campaigns, lead generation, every prospect's journey tracking, and much more within a tool. Moreover, over it is "Made in India for Global use". Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Nothing as such as this tool is providing all our required needs. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Tracking lead journey after the campaign and nurturing the leads Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Zoho Marketing Automation? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Zoho Marketing Automation ](https://www.g2.com/products/zoho-marketing-automation/discussions/new) GU Guest User • Last activity over 2 years ago What are marketing automation features? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) ![Kishor L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kishor L.") KL Kishor Lamdande • Last activity over 4 years ago How can I use this? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-can-i-use-this) [ View all Discussions ](https://www.g2.com/products/zoho-marketing-automation/discuss) ## Pricing Options Pricing provided by Zoho Marketing Automation. ### Free Trial Free Trial ### Standard Starting at $19.00 ### Professional $29.00 [ View More Pricing Information ](https://www.g2.com/products/zoho-marketing-automation/pricing) Zoho Marketing Automation Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-zoho-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-zoho-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-zoho-marketing-automation) ##### ##### Zoho Marketing Automation Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Lead Management Marketing Lead Database Segmentation Lead Scoring and Grading Campaign Management Program Management [ View More Features ](https://www.g2.com/products/zoho-marketing-automation/features) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which cloud workload protection tools give security teams clean dashboards and compliance monitoring in one view rather than forcing them to switch between tools?](https://www.g2.com/discussions/which-cloud-workload-protection-tools-give-security-teams-clean-dashboards-and-compliance-monitoring-in-one-view-rather-than-forcing-them-to-switch-between-tools%20)[What's the best PSA software for small businesses](https://www.g2.com/discussions/what-s-the-best-psa-software-for-small-businesses)[Sentry vs Firebase Crashlytics vs Bugsnag for mobile crash reporting: which do engineering teams find most useful when they actually need to diagnose and fix a production crash?](https://www.g2.com/discussions/sentry-vs-firebase-crashlytics-vs-bugsnag-for-mobile-crash-reporting-which-do-engineering-teams-find-most-useful-when-they-actually-need-to-diagnose-and-fix-a-production-crash) [Which data de-identification platforms avoid complex setup and deliver results in pilot phases under 30 days?](https://www.g2.com/discussions/which-data-de-identification-platforms-avoid-complex-setup-and-deliver-results-in-pilot-phases-under-30-days)[Best platform for company training and development](https://www.g2.com/discussions/best-platform-for-company-training-and-development)[Pros and Cons Details](https://www.g2.com/products/zoho-marketing-automation/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)