--- title: Zoho Marketing Automation Reviews meta\_title: 'Zoho Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 114 reviews by the users' company size, role or industry to find out how Zoho Marketing Automation works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 114 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Zoho Marketing Automation Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by Zoho Marketing Automation but has limited features.  
  
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Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth.

* * *

Seller
[Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
Discussions
[Zoho Marketing Automation Community](https://www.g2.com/products/zoho-marketing-automation/discuss)
Languages Supported

Bulgarian, Czech, Danish, German, English, French, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified)

Solution Type

All-in-One

Overview by
Moncy Samuel (Product Marketer at Zoho Corporation)

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## Pricing

Pricing provided by Zoho Marketing Automation.

### Free Trial

Free Trial

### Standard

Starting at $19.00

[
View More Pricing Information
](https://www.g2.com/products/zoho-marketing-automation/pricing)

## Top-Rated Alternatives

[

 ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub")

HubSpot Marketing Hub

4.4/5(14,914)

](https://www.g2.com/products/hubspot-marketing-hub/reviews)

[

 ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign")

ActiveCampaign

4.4/5(14,779)

](https://www.g2.com/products/activecampaign/reviews)

[

 ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo")

Klaviyo

4.6/5(1,360)

](https://www.g2.com/products/klaviyo/reviews)

[
View All Alternatives
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## User Insights

Average based on 114 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

[Sign in to view](/login)

[Log in to unlock pricing and user insights](/login)

## Zoho Marketing Automation Integrations
(14)

What do users say about integrations?

Integration information sourced from real user reviews.

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Agentforce Sales (formerly Salesforce Sales Cloud)

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Dynamics 365 Marketing

](https://www.g2.com/products/dynamics-365-marketing/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

imBee

](https://www.g2.com/products/imbee/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

INSIS

](https://www.g2.com/products/insis/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Intuit Mailchimp Email Marketing

](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

MA Circulation Manager

](https://www.g2.com/products/ma-circulation-manager/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Manual.to

](https://www.g2.com/products/manual-to/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Outlook

](https://www.g2.com/products/microsoft-outlook/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Objectivity/DB

](https://www.g2.com/products/objectivity-db/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zoho CRM

](https://www.g2.com/products/zoho-crm/reviews)

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SS

Sudesh S.

12/14/2025

"Excellent, brilliant integration for small businesses"

4.5/5

What do you like best about Zoho Marketing Automation?

I really like the best integration of Zoho Marketing Automation because it makes lead management and follow-up smoother with Zoho apps. Its analytical and reporting system clearly shows the performance and convergence of campaigns. Additionally, considering its price, it is a great option for small businessmen, startups, and digital marketing agencies. I also really like features such as automation workflow, lead scoring, and customer journey tracking. Creating automation campaigns in it is very easy, which even beginner users can easily understand. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

No, I find all the features and tools of Juhu Marketing Automation very useful. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

I use it to engage customers and increase sales. It helps me provide guidelines for new users. Review collected by and hosted on G2.com.

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Validated ReviewerSource: OrganicAI Translated

 ![Shannon R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shannon R.")
SR

Shannon R.

Managing Director

Small-Business (50 or fewer emp.)

4/10/2026

"Streamlined Campaigns and Spot-On Analytics"

5/5

What do you like best about Zoho Marketing Automation?

I use Zoho Marketing Automation for marketing and CRM, which helps streamline my data. I appreciate the marketing campaigns and accurate analytics. I'm very impressed with the product. The initial setup was easy, and I would highly recommend it to others, rating it a 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Nothing Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

I use Zoho Marketing Automation to streamline my data and manage CRM efficiently. It supports marketing campaigns with accurate analytics, making my project management easier and more impressive. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![ABHINAV A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ABHINAV A.")
AA

ABHINAV A.

Senior Marketing Executive

Small-Business (50 or fewer emp.)

4/28/2026

"Effortless Setup and Seamless WordPress Integration"

4.5/5

What do you like best about Zoho Marketing Automation?

I like that Zoho Marketing Automation integrates well with WordPress, helping me manage email campaigns and newsletters easily. It's very easy to set up, just install the plugin, do the setup, and it's good to go. Setting up the UI is very easy too. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Less Integration with other tools Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Zoho Marketing Automation helps me solve email campaign and newsletter sending problems from my WordPress site. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security")
AC

Verified User in Computer & Network Security

Mid-Market (51-1000 emp.)

1/28/2026

"Functional and Affordable, but the Suite Can Feel Unintuitive and Unstreamlined"

2.5/5

What do you like best about Zoho Marketing Automation?

Zoho offers strong value for money, especially for small and mid-sized teams looking for an affordable, all-in-one suite. The pricing is competitive, and the bundled approach with free credits across products makes it easier to get started without a large upfront investment. For core use cases, the platform is reliable and functionally sound. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Some parts of Zoho can feel a bit unintuitive at first, and it takes time to fully understand where certain features live across the suite. The interface and workflows are functional but not always the most streamlined, especially when managing more complex use cases. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Before using Zoho Marketing Automation, campaign management was spread across separate tools and spreadsheets. With it, I can automate key interactions like follow-ups based on behavior, maintain consistent messaging across channels, and see performance in one dashboard. That has helped me stay organized and more strategic with my marketing efforts. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/28/2026

"Easy to Use with Simple Touchpoint Navigation"

4/5

What do you like best about Zoho Marketing Automation?

It’s easy for me to touch and select different points. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Zoho Marketing Automation’s UI feels cluttered, the available integrations seem limited, and the support team doesn’t provide enough depth. Together, these issues make it harder to scale campaigns and keep the process efficient. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Workflow automation: By mapping journeys, it saves time on repetitive tasks like email scheduling, scoring, and reminders Review collected by and hosted on G2.com.

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4/30/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
IC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

1/5/2026

"Streamlined Lead Management, Needs Better Reporting"

4/5

What do you like best about Zoho Marketing Automation?

I like how Zoho Marketing Automation connects marketing activities with CRM data. The journey builder and lead scoring stand out because they make it easy to track user behavior and act on it without manual effort. It solves the problems of manual follow-ups and scattered lead data, automating lead nurturing, segmentation, and campaign tracking, which reduces missed opportunities and improves response timing. I use it to manage lead journeys and automate campaign workflows, aligning marketing activities with CRM data for more structured and measurable follow-ups. I also find the setup fairly straightforward, especially with CRM integration. Basic campaigns and workflows were easy to configure. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

One area that could be improved is the reporting and dashboard customization, as it sometimes feels limited when deeper analysis is needed. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

I use Zoho Marketing Automation to manage lead journeys and automate campaign workflows. It solves the problems of manual follow-ups and scattered lead data, automating lead nurturing, segmentation, and campaign tracking to reduce missed opportunities and improve response timing. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Nakula P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nakula P.")
NP

Nakula P.

Sales Manager

Retail

Mid-Market (51-1000 emp.)

12/9/2025

"Unified Dashboard and Workflow Automation Excellence"

4.5/5

What do you like best about Zoho Marketing Automation?

I like Zoho Marketing Automation for its unified dashboard, which is better than any other marketing app. I find easy workflow automation and strong lead scoring valuable. The behavior-based journeys and clear analytics also stand out, as they simplify nurturing, improve engagement, and boost conversions efficiently. It's pretty easy to set up, just sign up, verify, and start. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Some areas could improve: a smoother interface, faster loading, deeper integrations, more flexible workflow builders, clearer analytics customization, and better onboarding guidance for beginners. Larger marketing capabilities and collaboration with other MNCs may be improved. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Zoho Marketing Automation solves issues with fragmented tools, manual follow-ups, and poor lead tracking. Its unified dashboard, easy workflow automation, and strong lead scoring simplify nurturing, improve engagement, and boost conversions. Review collected by and hosted on G2.com.

Show More

Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite

 ![Vishva T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishva T.")
VT

Vishva T.

Freelance Project Manager

Executive Office

Small-Business (50 or fewer emp.)

12/29/2025

"Comprehensive Marketing Solution with a Steep Learning Curve"

4/5

What do you like best about Zoho Marketing Automation?

I like Zoho Marketing Automation's native integration with the Zoho ecosystem. It offers powerful multi-channel automation through email, SMS, WhatsApp, and web behavior, allowing for seamless lead engagement. This tool lets us run fully connected, multi-channel campaigns without data silos or manual handoffs. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The main drawback I find is it can feel complex with a steep learning curve. The initial setup was a little difficult as well. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

I use Zoho Marketing Automation to plan, execute, and automate multi-channel marketing campaigns. It solves the problem of manual, disconnected efforts and poor lead follow-up by providing centralized campaign execution, allowing seamless engagement without data silos or manual handoffs. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
CM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

12/13/2025

"Platform for automating and optimizing marketing efforts"

3.5/5

What do you like best about Zoho Marketing Automation?

Zoho Marketing Automation facilitates lead nurturing and campaign management from one console. I like how effortlessly we can segment contacts or set up workflows without needing much technical knowledge. Integration with the Zoho CRM is seamless, hence saving a lot of time. Its analytics and reporting features also make it easier to track campaign performance and make data-driven decisions. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Occasionally, the UI feels a bit clunky, especially when administering complex workflows. Certain features take some time to discover or aren't really intuitive. Also, the learning curve for advanced automation features is a bit steeper than expected; some areas could use more detail in their documentation. Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Zoho Marketing Automation serves as the central hub for our marketing initiatives. It solves the problem of scattered tools by bringing email campaigns, lead nurturing, and analytics onto one platform. This saves time for my team and facilitates better collaboration. Now, with a clearer view of campaign performance, we can run targeted campaigns, track ROI more effectively, and get prospects through the sales funnel faster. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![munashe s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "munashe s.")
MS

munashe s.

Digital Marketing specialists

Small-Business (50 or fewer emp.)

3/25/2026

"User-Friendly All-in-One Marketing Solution"

4.5/5

What do you like best about Zoho Marketing Automation?

I use Zoho Marketing Automation for marketing and invoicing. I find it user-friendly and it saves me time. I like that it's a one-in-all business advertiser. It helps me with scheduled social media posts and email marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

lead generation must improve Review collected by and hosted on G2.com.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

I use Zoho Marketing Automation for scheduled social media posts and email marketing. It saves time and is user-friendly. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

## Questions about Zoho Marketing Automation? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Zoho Marketing Automation
](https://www.g2.com/products/zoho-marketing-automation/discussions/new)

GU

Guest User
•
Last activity over 2 years ago

What are marketing automation features?

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features)

 ![Kishor L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kishor L.")
KL

Kishor Lamdande
•
Last activity over 4 years ago

How can I use this?

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/how-can-i-use-this)

[
View all Discussions
](https://www.g2.com/products/zoho-marketing-automation/discuss)

## Pricing Options

Pricing provided by Zoho Marketing Automation.

### Free Trial

Free Trial

### Standard

Starting at $19.00

### Professional

$29.00

[
View More Pricing Information
](https://www.g2.com/products/zoho-marketing-automation/pricing)

Zoho Marketing Automation Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

4.4/5(14,914)

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4.4/5(14,779)

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Adobe Marketo Engage

4.1/5(3,149)

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##### 
##### Zoho Marketing Automation Features

Email Marketing

Building and Personalizing Emails

Sending Outbound Emails

Manage Email Deliverability

Online Marketing

Landing Pages and Forms

Lead Management

Marketing Lead Database

Segmentation

Lead Scoring and Grading

Campaign Management

Program Management

[
View More Features
](https://www.g2.com/products/zoho-marketing-automation/features)

##### Categories on G2

[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)

[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing)

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