--- title: Zoho Marketing Automation Reviews meta_title: 'Zoho Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 116 reviews by the users' company size, role or industry to find out how Zoho Marketing Automation works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 116 scale: '5' date_modified: '2026-11-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Zoho Marketing Automation Reviews & Product Details

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This profile is currently managed by Zoho Marketing Automation but has limited features.

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Pricing

Pricing provided by Zoho Marketing Automation.

Free Trial

Free Trial

Standard

Starting at $19.00

User Insights

Average based on 116 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Zoho Marketing Automation Reviews (116)

Reviews

Zoho Marketing Automation Reviews (116)

4.2
116 reviews

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Sylvester F.
SF
Sylvester F.
Business Owner
Small-Business (50 or fewer emp.)
"Review ZMA"
3.5/5
What do you like best about Zoho Marketing Automation?

Easy to integrate with the other Zoho products, outstanding automation features. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

I have had a problem with customization; this should be easier. Need more customer support. Review collected by and hosted on G2.com.

YL
Yaroslav L.
CEO
Small-Business (50 or fewer emp.)
"Zoho is good if you smart enoth)"
4/5
What do you like best about Zoho Marketing Automation?

I like that Zoho is made by professionals who understand what they are doing. They can predict all business processes which can be on the way. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

It's too complicated for me. If I am running a small business, I do not need all those features that they have Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Verified User in Leisure, Travel & Tourism
Small-Business (50 or fewer emp.)
"Zoho the best for your sales team"
4.5/5
What do you like best about Zoho Marketing Automation?

Zoho for yes Are been the best application for sales but they didn't stop, they grow thinking about all the aspects of sales, marketing and team work Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Nothing at the moment, I think they take time to analyze what team need and they deliver in a way that is user friendly Review collected by and hosted on G2.com.

Verified User in Computer Software
IC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Ease of use"
3/5
What do you like best about Zoho Marketing Automation?

It's easy to set up a marketing campaign, also easy to leverage insights. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

It's not the fastest solution in the market, even being SaaS. Review collected by and hosted on G2.com.

Kishor L.
KL
Kishor L.
Data Analyst
Small-Business (50 or fewer emp.)
"I am using ZOHO and it is fantastic Marketing Automation I ever seen."
5/5
What do you like best about Zoho Marketing Automation?

Stages arrangements in the Enquiries/ Deals pipelines Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The weekend support through email - It would be better if online 24X7. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Email Blasting Made Easier"
4.5/5
What do you like best about Zoho Marketing Automation?

Email blasting is more straightforward using Zoho Marketing Automation. The downside is that depending on the license that you bought, there is a limit on how many you can email per day. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Currently, I do not find anything that is less helpful in the Zoho Marketing Automation. So far, all of the functions seem practical to me. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Verified User in Education Management
Small-Business (50 or fewer emp.)
"Easy to use"
4/5
What do you like best about Zoho Marketing Automation?

It's simple to use, user friendly and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

There wasnt anything to dislike about the service as we just needed a basic service from zoho and it met our requirements Review collected by and hosted on G2.com.

LUIS ANGEL N.
LN
LUIS ANGEL N.
Soporte TI
Small-Business (50 or fewer emp.)
"Zoho Marketing Beautiful"
4/5
What do you like best about Zoho Marketing Automation?

The administration of the interface is the best that the tool has Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

I do not dislike anything, I have seen the tool and it is very good Review collected by and hosted on G2.com.

RD
RAJDEEP D.
Founder and CEO
Small-Business (50 or fewer emp.)
"A good and easy to use tool"
4/5
What do you like best about Zoho Marketing Automation?

I'm using Zoho for a very long time. So, I'm one of their old customers. The ease of setup, access and multiple features makes them great. Also the simply and budget-friendly pricing makes me happy. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The thing I dislike the navigation to different options. Sometimes I can't find what I'm looking for. Review collected by and hosted on G2.com.

AnKush R.
AR
AnKush R.
Senior Marketing Executive
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Easy to Learn, Simple to Apply"
4/5
What do you like best about Zoho Marketing Automation?

I love the Users interface. Best part is you need not be an expert in marketing automation Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Will be quite too simple and less functions for experienced automation professionals. Review collected by and hosted on G2.com.

Questions about Zoho Marketing Automation? Ask real users or explore answers from the community

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GU
Guest User
•
Last activity almost 3 years ago

What are marketing automation features?

GU
Guest User
•
Last activity about 1 month ago

What are the four key features of marketing automation software?

Pricing Options

Pricing provided by Zoho Marketing Automation.

Free Trial

Free Trial

Standard

Starting at $19.00

Professional

$29.00
Zoho Marketing Automation Comparisons
Zoho Marketing Automation Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Basic Reporting
Web Analytics
Marketing Lead Database
Segmentation
Lead Scoring and Grading