--- title: Zoho Marketing Automation Reviews meta_title: 'Zoho Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 115 reviews by the users' company size, role or industry to find out how Zoho Marketing Automation works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 115 scale: '5' date_modified: '2026-10-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Zoho Marketing Automation Reviews & Product Details

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Pricing

Pricing provided by Zoho Marketing Automation.

Free Trial

Free Trial

Standard

Starting at $19.00

User Insights

Average based on 115 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Zoho Marketing Automation Reviews (115)

Reviews

Zoho Marketing Automation Reviews (115)

4.2
115 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the intuitive interface and seamless integration with other Zoho products, which simplifies campaign management and enhances productivity. The platform's ability to automate workflows and manage customer journeys effectively is highly valued, although some users note a steep learning curve for advanced features. Overall, it is regarded as a powerful tool for marketing automation.

Pros & Cons

Generated from real user reviews
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Akif R.
AR
Akif R.
Mid-Market (51-1000 emp.)
"Revolutionizing Marketing"
5/5
What do you like best about Zoho Marketing Automation?

Zoho Marketing Automation provides a comprehensive suite of tools, offering a centralized platform for various marketing needs. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

While user-friendly, there may still be a learning curve for users who are new to marketing automation platforms or have limited technical expertise. Review collected by and hosted on G2.com.

Irica May T.
IT
Irica May T.
Exploration Support Team
Small-Business (50 or fewer emp.)
"Zoho Marketing Automation helps streamline our email campaigns"
5/5
What do you like best about Zoho Marketing Automation?

What I'd like best about Zoho Marketing Automation is we can easily integrate it to our Zoho CRM and we are able to send automated email campaigns like newsletter, welcome email, and post-purchase email. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

I didn't find any issues using Zoho Marketing Automation. If there is, Zoho Support is always there to help. Review collected by and hosted on G2.com.

Akshat P.
AP
Akshat P.
Head of Operations
Small-Business (50 or fewer emp.)
"Zoho Marketing Automation is Best in Class for Small and Medium Sized Businesses"
3.5/5
What do you like best about Zoho Marketing Automation?

I like the way the web forms integrate easily into a website.

And the fact that Email workflows are triggered based on status is just amazing.

I find it very good to be able to scheduled reporting.

It has a much easier-to-use interface as compared to other automatic software.

Last but not the least, it makes communication with clients so much easier! Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The fact that social media interactions are not captured is a little frustrating.

They should work on improving documentation of how each field works

Some of the field mappings between Leads and Deals are not always perfect, they tend to vary Review collected by and hosted on G2.com.

Pradeepa B.
PB
Pradeepa B.
Mid-Market (51-1000 emp.)
"Zoho Automation is Best tool to wotk"
4.5/5
What do you like best about Zoho Marketing Automation?

Its increases our revenue and implementation is ease.The features of this product is very reliable to the business Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

some of the metrics not be tracked if its implemented this will give awesome response Review collected by and hosted on G2.com.

Rohit k.
RK
Rohit k.
Community Manager
Small-Business (50 or fewer emp.)
"Best marketing automation platform"
4/5
What do you like best about Zoho Marketing Automation?

Zoho marketing is one of the most comprehensive marketing platforms I have used till now. It had covered a wide variety of marketing campaigns for automation. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

One of the things I have encountered problem is the learning curve for beginners is a little hard. As a beginner when I came to know and was exploring the automation marketing, there were many difficulties I faced with the platform interface and feature. Review collected by and hosted on G2.com.

Kunal A.
KA
Kunal A.
Lead System Analyst
Enterprise (> 1000 emp.)
"Review for Zoho Marketing"
4.5/5
What do you like best about Zoho Marketing Automation?

It's a user-friendly tool and it allows generating multiple invoices simultaneously. It helps in generating invoice notifications automatically. It also allows you to generate required reports within the tool. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The learning material is not much for beginners. Support services can be improved. I observed sometimes the tool gets stuck and it needs to be ended from task manager. Review collected by and hosted on G2.com.

Krunal S.
KS
Krunal S.
Business Development Manager
Information Technology and Services
Small-Business (50 or fewer emp.)
"Automate marketing and free up time"
5/5
What do you like best about Zoho Marketing Automation?

It is simple to use, powerful. I can easily manage automation for my marketing activities. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

There is nothing to be dislike yet as I am getting quick support. Review collected by and hosted on G2.com.

Ganesh  N.
GN
Ganesh N.
Benefits Process Lead
Enterprise (> 1000 emp.)
"Zoho best tool"
5/5
What do you like best about Zoho Marketing Automation?

It helps in generating the invoices of software sold automatically. It also generates automatic triggered notifications to all customers. Also, it provides the pending invoices details Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

It needs strong knowledge of the tool for use. A guide can be helpful. Sometimes it gives error while uploading bulk data. Sometimes it gives issues while syncing the data with our system Review collected by and hosted on G2.com.

Anuj G.
AG
Anuj G.
Marketing Executive
Luxury Goods & Jewelry
Small-Business (50 or fewer emp.)
"Best platform for marketing automation"
4/5
What do you like best about Zoho Marketing Automation?

Their support team is very enthusiastic to provide the best in class support to the client. They also help in the integration with other tools. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Integration is a bit difficult and needs proper assistance from support. Review collected by and hosted on G2.com.

daniel w.
DW
daniel w.
business development executive
Construction
Small-Business (50 or fewer emp.)
"best CRM integrated marketing automation"
5/5
What do you like best about Zoho Marketing Automation?

Iits accessibility and easy to use through zoho Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

none so far i wish i had more email capacity to send it too Review collected by and hosted on G2.com.

Questions about Zoho Marketing Automation? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
•
Last activity 12 days ago

What are the four key features of marketing automation software?

GU
Guest User
•
Last activity over 2 years ago

What are marketing automation features?

Pricing Options

Pricing provided by Zoho Marketing Automation.

Free Trial

Free Trial

Standard

Starting at $19.00

Professional

$29.00
Zoho Marketing Automation Comparisons
Zoho Marketing Automation Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Marketing Lead Database
Segmentation
Lead Scoring and Grading
Program Management