# Zoho Analytics Reviews
**Vendor:** Zoho  
**Category:** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 284
## About Zoho Analytics
Zoho Analytics is a GenAI-powered self-service BI and analytics platform that helps businesses collect, prepare, analyze, and present insights from their data, all within minutes. Integrate with 500+ native data sources, like files, feeds, local and cloud databases, cloud storage, and popular business apps. Clean, transform, enrich, and catalog data with our agentic AI-powered, self-service data preparation and management capabilities. Create and manage complex ETL data pipelines using our visual pipeline builder, process stream data for real-time analytics, and set up a strong metrics layer for quality analysis and management. Zoho Analytics comes with 100+ domain-specific prebuilt reports and dashboards, pre-trained NLQ models, intelligently modeled and blended data across business applications, and lots more. Use our intuitive drag-and-drop visualization builder to build insightful and interactive reports and dashboards using a wide variety of visual components, like charts, widgets, pivot tables, tabular views and more. Generate customized reports and dashboards using simple, natural language with our AI-powered conversational agent, Zia. Ask Zia goes beyond basic reporting; it enables users to perform diagnostic analytics, forecast key metrics, and receive intelligent insights and recommendations. Users can assign tasks and trigger actions just by conversing with our agentic AI, Zia, streamlining their workflows and empowering data-driven decisions. Seamlessly embed Ask Zia into your custom or business applications to deliver contextual insights and actions. Enrich your analysis with automated insights by using our NLG-powered narration engine, Zia Insights. With diagnostic analytics for smarter decision-making, Zia Insights takes automated insights to the next level by bubbling up key drivers for particular business tasks. Enumerate complex business scenarios with what-if analyses, forecast KPIs, uncover trends and patterns with advanced analytical capabilities. Leverage cognitive analysis for keyword extraction and sentiment analysis, and more. Evaluate the best ML models with no-code assistance or develop custom models and functions using Python Code Studio. Zoho Analytics comes with pre-packed ML models (AutoML) that allow you to evaluate and pick the best model for your use case. Alternatively custom models and functions using Python Code Studio Embed our full-fledged analytics platform into other software applications. Craft and present immersive data stories through slideshows or purpose-built analytics portals. Collaborate securely through contextual comment threads and real-time messaging. Zoho Analytics has a robust set of APIs that enables elaborate customization and highly extensible low-code and no-code integration with any technology stack. It also offers a high degree of deployment flexibility (private, public, multi-cloud, and on-premises) and platform extensibility (professional services, partner support, and marketplace). Zoho Analytics is modern and scalable, and it can readily match growing data volumes and usage. Its time-tested and accredited enterprise-grade security features and governance framework ensure continuous data management and stewardship. On top of everything else, the TCO for Zoho Analytics—including licensing, implementation, customization, training, and support—is the lowest in our market.



## Zoho Analytics Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Zoho Analytics, enjoying its intuitive interface and straightforward data access. (39 reviews)
- Users value the **intuitive interface and robust data integration** in Zoho Analytics for effortless reporting and visualization. (34 reviews)
- Users value the **seamless data integration** with Zoho platforms, enhancing usability and customization for reporting needs. (28 reviews)
- Users admire the **dashboard usability** of Zoho Analytics, appreciating its intuitive design and seamless data integration. (22 reviews)
- Users value the **data visualization capabilities** of Zoho Analytics, enhancing decision-making with dynamic charts and dashboards. (22 reviews)
- Easy Integrations (22 reviews)
- Data Integration (16 reviews)
- Intuitive (16 reviews)
- Users appreciate the **customizable reporting features** of Zoho Analytics, making it easy to generate tailored insights. (16 reviews)
- Customization (15 reviews)

**What users dislike:**

- Users face a **steep learning curve** with Zoho Analytics, making it challenging for beginners to navigate and utilize effectively. (22 reviews)
- Users find that Zoho Analytics has **limited customization options** , making it less flexible compared to other analytics tools. (14 reviews)
- Users find the **data integration process clunky** and difficult, impacting the overall user experience with Zoho Analytics. (10 reviews)
- Users experience **integration issues** with Zoho Analytics, complicating data management and requiring ongoing manual checks. (10 reviews)
- Users find that Zoho Analytics has **missing features** compared to competitors, impacting flexibility and customization options. (10 reviews)
- Expensive (9 reviews)
- Poor Visualization (9 reviews)
- Users face a **steep learning curve** with Zoho Analytics, making it challenging for beginners to navigate effectively. (8 reviews)
- Slow Performance (8 reviews)
- Complexity (7 reviews)

## Zoho Analytics Reviews
  ### 1. Excellent Reporting with Zoho Analytics and Zoho Books Sync

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abhinandan J. | Chief Financial Officer, Media Production, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 30, 2026

**What do you like best about Zoho Analytics?**

EXCELLENT tool for all reporting purposes. We use Zoho Analytics to sync up our data with Zoho Books, and then to create our entire reporting system out of it.
It has helped me streamline vendor reporting, MIS reporting, taxation and compliances, management information, budgeting reporting etc.

The Zoho Analytics professional services team is also excellent and do a great job of creating custom reports.

The user interface can be slightly worked upon, and is not the best.

**What do you dislike about Zoho Analytics?**

- The user interface is not top-notch.
- It uses SQL for coding the backend data. It would be great if it can add AI features though which the user can directly vibe code instead of getting into the technicalities of SQL

**What problems is Zoho Analytics solving and how is that benefiting you?**

Zoho Analytics is solving all my reporting needs at speed and at a minimal cost.
My bookkeeping tool (Zoho Books) cannot give me MIS dashboards, vendor summary, GST/TDS compliance reports, etc, which is all getting solved by Zoho Analytics.
Excellent tool for any kind of reporting purposes. It also integrates with google sheets/ tally / many other databases.

  ### 2. Intuitive Drag-and-Drop BI with a Powerful AI Assistant

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sushank M. | Head of IT, Real Estate, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 08, 2026

**What do you like best about Zoho Analytics?**

It stands out for its intuitive drag-and-drop interface, the powerful AI assistant (Zia), and seamless integration with the Zoho ecosystem and third-party apps. It’s often used for making self-service BI accessible to non-technical users.

**What do you dislike about Zoho Analytics?**

I’ve experienced slow performance when working with large datasets, and the customization options feel limited compared to competitors. Data integration has also been challenging, the interface comes across as clunky, and customer support has been slow to respond.

**What problems is Zoho Analytics solving and how is that benefiting you?**

It provides better insights and more accurate reporting across all business units, with added depth and clarity for higher management.

  ### 3. Seamless Data Integration, Limited Standalone Value

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ankit H. | Business Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Zoho Analytics?**

I like how Zoho Analytics seamlessly brings data from all the other Zoho platforms we use. It's very intuitive and easy to use. We set up Zoho Analytics and the entire Zoho suite by ourselves without much of a challenge. We didn't have to use explicit AI or APIs; we just had to switch on the toggle, which automatically integrates all the applications with Zoho Analytics. The ease of using the platform is something I really appreciate.

**What do you dislike about Zoho Analytics?**

I think in terms of flexibility and the sheer number of features, Zoho Analytics lags a bit behind. When comparing it to other tools like Tableau, Power BI, and the Google Cloud platform, those platforms seem more advanced. In terms of customization and reporting options, Zoho Analytics falls a bit short.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Zoho Analytics simplifies data integration, reducing the need for multiple connectors, allowing seamless dashboard creation for informed decision-making. It minimized our manual effort in data management since it integrates effortlessly with other Zoho apps.

  ### 4. Handy Built-In Reports and Zoho Data Integration, but Limited Options

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 26, 2026

**What do you like best about Zoho Analytics?**

There are inbuilt basic reports that organisations can use directly. We can use data from other Zoho apps to turn into reports.

**What do you dislike about Zoho Analytics?**

The scope and options are limited. The UI/UX is boxy and basic.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Some of our unique report requirements are being solved by Zoho Analytics right now. Earlier we were doing this manually, but after support from our Zoho partner for customised development, we have a direct report for it.

  ### 5. Seamless ZOHO-Wide Data Integration for an International Moving Company

**Rating:** 5.0/5.0 stars

**Reviewed by:** David L. | Event Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 28, 2026

**What do you like best about Zoho Analytics?**

the integration with all data across ZOHO

**What do you dislike about Zoho Analytics?**

some reports are not 100% accurate with data due to errors in input by users

**What problems is Zoho Analytics solving and how is that benefiting you?**

ability to review lead sources primarilly

  ### 6. Great for Custom Reports, But Excel Exports Need Improvement

**Rating:** 3.0/5.0 stars

**Reviewed by:** Omkar B. | Finance Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Zoho Analytics?**

Since all our CRM data and books of accounts are into Zoho infrastructure, it becomes easier for us to prepare customized reports in Zoho Analytics.

**What do you dislike about Zoho Analytics?**

Well, when we prepare reports and extract the same in excel format, the presentation that comes out is not user friendly and it looks really pathetic with subtotals, totals and grand totals. It does not look good for eyes.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Since all our CRM data and books of accounts are into Zoho infrastructure, it becomes easier for us to prepare customized reports in Zoho Analytics. Thereby, it helps to make strategies.

  ### 7. Clear Visitor Insights Made Simple

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 04, 2026

**What do you like best about Zoho Analytics?**

It gives me the basics of who is visiting my site and when.

**What do you dislike about Zoho Analytics?**

Sometimes, it is hard to integrate with certain landing page softwares.

**What problems is Zoho Analytics solving and how is that benefiting you?**

It solves the problem of knowing whether or not I am getting site traffic

  ### 8. Easy Query Tables for Fast, Clear Graphs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Anup  K. | Business Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 19, 2026

**What do you like best about Zoho Analytics?**

Easy to create query table for creating graph

**What do you dislike about Zoho Analytics?**

every time you have to use "" for mentioning the column name

**What problems is Zoho Analytics solving and how is that benefiting you?**

Easily getting the zoho crm data in zoho analytics

  ### 9. Nice BI Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mahesh K. | CTO, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 04, 2026

**What do you like best about Zoho Analytics?**

Ease of use for zoho analytics is really good. Also documentation and support is very nice.

**What do you dislike about Zoho Analytics?**

Nothing as of now. Whatever part I've explored, there's a good amount of documentation hence I've not stuck anywhere so far. I'm yet to explore limits.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Ease of Use is really good. I'm creating dashboards for investor to identify specific points to improve business efficiency. This usecase is fulfilled really nicely by zia.

  ### 10. Easy Integrations, but a Complicated UI and Limited Dashboard Customization

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 17, 2026

**What do you like best about Zoho Analytics?**

The only thing to like is probably the ease of integrations and the price

**What do you dislike about Zoho Analytics?**

Everything. The UI, the unnecessarily complicated experience. The limitations of customizing the dashboard experience

**What problems is Zoho Analytics solving and how is that benefiting you?**

It is supposed to help build a dashboard of various platforms

  ### 11. Excited to try it for the first time

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Machinery | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 21, 2025

**What do you like best about Zoho Analytics?**

I'm just going to try it, since it was activated by a previous administrator and wasn't used fully.

**What do you dislike about Zoho Analytics?**

I'm just going to try it, since it was activated by a previous administrator and wasn't used fully.

**What problems is Zoho Analytics solving and how is that benefiting you?**

I'm just going to try it, since it had been activated by a previous administrator and was not used completely.

  ### 12. My Experience with Zoho

**Rating:** 3.5/5.0 stars

**Reviewed by:** Pradhumn S. | Associate Software Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 18, 2022

**What do you like best about Zoho Analytics?**

Zoho one is place for all we can find out everything one need at single place. Zoho one is a powerful workspace one can use to grow his business to hights as it has all one would need.

**What do you dislike about Zoho Analytics?**

As per my experience up till now I observed Zoho one is a growing workspace it self and it requires users inputs to enchance the services they were offering which is improving day by day.

**What problems is Zoho Analytics solving and how is that benefiting you?**

I am a Zoho Creator developer and working on it from around 2 years and the growth i observed in it is phenomenon. It provides smooth low-code platform with powerful scripting language Deluge, number of integrations and now seperate environments too.

  ### 13. Great Tool for Data-Driven Insights and Reporting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gregorio M. | Business Development Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 30, 2025

**What do you like best about Zoho Analytics?**

Zoho Analytics excels in its user-friendly interface and powerful data visualization features. The ability to integrate seamlessly with other Zoho products and external data sources makes it incredibly efficient for generating detailed reports and insightful dashboards. It’s easy to use and helps our team make better, data-driven decisions.

**What do you dislike about Zoho Analytics?**

Although Zoho Analytics is highly effective, the platform can experience occasional delays in syncing data across multiple sources. It would be great if the integration process was even smoother for faster updates, especially when dealing with larger datasets.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Zoho Analytics has been instrumental in streamlining our data analysis and reporting processes. It helps solve the problem of consolidating data from multiple sources and creating meaningful insights that drive our business decisions. By providing us with customizable dashboards and detailed reports, we can easily track key performance indicators and make data-driven decisions more efficiently.

  ### 14. Great Platform for Data Visualization and Reporting

**Rating:** 5.0/5.0 stars

**Reviewed by:** RITIKA V. | Senior Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** September 09, 2025

**What do you like best about Zoho Analytics?**

Zoho Analytics makes it simple to connect multiple data sources and create interactive dashboards. I like its intuitive interface, customizable reports, and strong value for money compared to other BI tools

**What do you dislike about Zoho Analytics?**

Some complex reports take time to load, and the initial setup can feel a bit technical. While the platform is powerful, certain advanced features require a learning curve.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Zoho Analytics helps us bring data together from multiple sources into one platform, making it easier to track KPIs, create dashboards, and generate meaningful reports. This has improved decision-making, saved time on manual reporting, and given us better visibility into business performance.

  ### 15. Easy Dashboards with Powerful Visualizations and Flexible Sharing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 14, 2026

**What do you like best about Zoho Analytics?**

easy dashboard creation, drag and drop reporting, good data connectors, handles large datasets well, strong visualization options, flexible sharing and permissions

**What do you dislike about Zoho Analytics?**

steep learning curve for advanced use, complex formulas and SQL, occasional performance lag, limited chart customization, UI feels dated in some areas

**What problems is Zoho Analytics solving and how is that benefiting you?**

centralized reporting across data sources, faster insights from dashboards, reduced manual reporting work, better data visibility, self-service analytics for teams, improved decision making

  ### 16. Comprehensive Metrics, But Premium Cost Is a Drawback

**Rating:** 3.5/5.0 stars

**Reviewed by:** Ángela S. | sem specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Zoho Analytics?**

it is really completed and aditionally, it helps me to understand the metrics

**What do you dislike about Zoho Analytics?**

the fact that i have to pay the premium suscription

**What problems is Zoho Analytics solving and how is that benefiting you?**

sometimes i do not understand deeply the metrics and it helps me to do it in a easy way

  ### 17. Just like Google analytics, but tailored to your business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stewart S. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 31, 2025

**What do you like best about Zoho Analytics?**

Being able to drill down into any aspect of my business and chart per-staff member performance is outstanding.

**What do you dislike about Zoho Analytics?**

Tricky one this, as i find nothing to disslike. I suppose it could be a lot cheaper?

**What problems is Zoho Analytics solving and how is that benefiting you?**

This helps us to chart sales of products and staff sales over time amongst a LOT of other things.

  ### 18. A Must-Have Reporting Tool for Digital Agencies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Linton W. | Project Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 01, 2025

**What do you like best about Zoho Analytics?**

Seamless integrations with key marketing platforms like GA4, Google Ads, and Facebook

Highly customizable dashboards for client-ready reports

Automated report scheduling saves time and boosts efficiency

**What do you dislike about Zoho Analytics?**

Steep learning curve for advanced formulas or custom SQL queries

Occasional syncing delays with external data sources

Limited real-time data—most integrations update hourly or daily

**What problems is Zoho Analytics solving and how is that benefiting you?**

Zoho Analytics solves key problems like manual reporting, data silos, and unclear client communication by unifying all our marketing data into one customizable, automated dashboard. It saves us time, improves accuracy, and gives clients clear insights into performance, helping us make smarter, faster decisions.

  ### 19. Powerful Data Analytics Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alex D. | IT Services Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 27, 2025

**What do you like best about Zoho Analytics?**

Ability to gather data from multiple sources, including other Zoho Apps and external sources such as SQL Server.  We also use the Zoho Analytics API to integrate complex reporting requirements for our clients.

**What do you dislike about Zoho Analytics?**

Ability to customise the look of dashboards and reports.  This looks to be a feature coming in the near future, however.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Gathering and reporting on data from all of our data sources.  It gives us the ability to filter and integrate data with other applications, as well as to display this information in dashboards for management

  ### 20. Zoho

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mudhasir z. | Software Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 24, 2025

**What do you like best about Zoho Analytics?**

Zoho Analytics stands out for its powerful and user-friendly features that make data analysis accessible and effective. One of the things I appreciate most about it is the ease of integrating various data sources—whether it's cloud apps, databases, or flat files. The drag-and-drop interface

**What do you dislike about Zoho Analytics?**

Iframe modle is sometimes not working using whitelist option

**What problems is Zoho Analytics solving and how is that benefiting you?**

It solving reporting problems for my customer

  ### 21. The upgrade of Zoho Analytics

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 26, 2025

**What do you like best about Zoho Analytics?**

Zoho Analytics offers a user-friendly interface, great data visualization tools, and strong app integrations.

**What do you dislike about Zoho Analytics?**

Some key features are only in higher-tier plans, and performance can slow with large data volumes.

**What problems is Zoho Analytics solving and how is that benefiting you?**

The product is solving my reporting issues with visible dashboards

  ### 22. Zoho analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nadeem A. | Business Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 31, 2025

**What do you like best about Zoho Analytics?**

Dashboards making features are outstanding

**What do you dislike about Zoho Analytics?**

Predefined dashboards are awesome & easy to create

**What problems is Zoho Analytics solving and how is that benefiting you?**

Solving the last minute hustle to create dashboards

  ### 23. Review of Zoho Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mohamed  F. | Software Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 24, 2025

**What do you like best about Zoho Analytics?**

Zoho Analytics is well-regarded for its user-friendly interface, powerful data visualization, and robust automation capabilities

**What do you dislike about Zoho Analytics?**

Iframe is exposed in the inspect view. Need to check

**What problems is Zoho Analytics solving and how is that benefiting you?**

Zoho Analytics helps businesses solve data management, reporting, and decision-making challenges by providing a centralized platform for data analysis

  ### 24. Great Application to use for users or organisation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sunil  B. | Sales Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 28, 2025

**What do you like best about Zoho Analytics?**

I'm in leaning stage need to know about the product in and out.

**What do you dislike about Zoho Analytics?**

But there is no perfect platform to know more about it expect youtube

**What problems is Zoho Analytics solving and how is that benefiting you?**

Crate multiple filter in one go it's not able to find for the dashboards

  ### 25. AI POWERED SELF SERVICE MANUFACTURING ANALYTICS

**Rating:** 5.0/5.0 stars

**Reviewed by:** Santosh P. | General Manager- Industry 4.0, Enterprise (> 1000 emp.)

**Reviewed Date:** March 26, 2025

**What do you like best about Zoho Analytics?**

Zoho’s self service analytic has empowered our manufacturers users group to perform their daily analytics without being much experienced in BI.

**What do you dislike about Zoho Analytics?**

Dealing with unstructured data that can help to maximize the value of gen Ai

**What problems is Zoho Analytics solving and how is that benefiting you?**

Reporting and collaborative dashboard and insights

  ### 26. Great Analytics tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** anu c. | Consultant, Information Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 24, 2025

**What do you like best about Zoho Analytics?**

I am a digital marketer so I used this tool to measure the campaign performance in my previous organisation for followers  and cx behaviour and this tool help a lot to create strategies and know the customer behaviour

**What do you dislike about Zoho Analytics?**

I think it is overall good but sometime I used to face issue when the data is big and customisation is limited on this tool. Sometime the integration also become the challenge

**What problems is Zoho Analytics solving and how is that benefiting you?**

It helps in lot of ways like tracking the campaign , measuring ROI and reach. Helps me to take the right decision at the right time in marketing. Greate tool for measuring cx behaviour and creating strategies

  ### 27. Business drivers

**Rating:** 3.5/5.0 stars

**Reviewed by:** Ramachandran  S. | Principle architect, Enterprise (> 1000 emp.)

**Reviewed Date:** March 24, 2025

**What do you like best about Zoho Analytics?**

Decision making with good data backing, and quick report generation with live data

**What do you dislike about Zoho Analytics?**

Need to be more user friendly. Bit more user friendly

**What problems is Zoho Analytics solving and how is that benefiting you?**

Numbers in relationship to recruit, people & books

  ### 28. Fast Friendly & well supported

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 29, 2025

**What do you like best about Zoho Analytics?**

Flexible and easy to configure at a reasonable cost

**What do you dislike about Zoho Analytics?**

Too much choice, luckily they offer lots of templates for beginers

**What problems is Zoho Analytics solving and how is that benefiting you?**

Showing who is receiving and what messages are actioned

  ### 29. Zoho Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pratik  A. | Senior software engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 31, 2025

**What do you like best about Zoho Analytics?**

Very Informative. Generative AI will help us to enhance our business needs

**What do you dislike about Zoho Analytics?**

Nothing as of now. Everything is required by developing perspective

**What problems is Zoho Analytics solving and how is that benefiting you?**

Live data sync will solve the most of the problem while work on live data and build dashboard

  ### 30. Use cases of the tool

**Rating:** 3.5/5.0 stars

**Reviewed by:** Bowshy G. | Co-Founder, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 26, 2025

**What do you like best about Zoho Analytics?**

Integrated with zoho ecosystem so the setup within its ecosystem is really good

**What do you dislike about Zoho Analytics?**

Certain limitations and , i havent used it for any zia and autogenerate features ! Not working as of my expectations

**What problems is Zoho Analytics solving and how is that benefiting you?**

Generating reports

  ### 31. wonderful

**Rating:** 4.0/5.0 stars

**Reviewed by:** shingirayi m. | Masters Student, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 06, 2025

**What do you like best about Zoho Analytics?**

I am still learning to use it, but i believe that is the next world

**What do you dislike about Zoho Analytics?**

nothing significant that i may say, i am still learning about the software

**What problems is Zoho Analytics solving and how is that benefiting you?**

Analysing my business perfomances

  ### 32. Zoho Analysts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vishal P. | Project consultants, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 31, 2025

**What do you like best about Zoho Analytics?**

Dashboard and Reports creating system for financial Analyst

**What do you dislike about Zoho Analytics?**

Nothing on my side at that  time f their any

**What problems is Zoho Analytics solving and how is that benefiting you?**

To joining the number of tables in single click

  ### 33. Glad I chose Zoho One

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rochelle R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 28, 2024

**What do you like best about Zoho Analytics?**

I mostly use Zoho for its marketing reports. I love the amount of details it provides me for myself and my clients. I can also present findings in a professional way.

**What do you dislike about Zoho Analytics?**

Understanding how the ad ons for the packages work was a bit confusing at first, but their customer services was very helpful.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Zoho one helps me create and present marketing reports to my clients.

  ### 34. Best product in competitive price range

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 26, 2025

**What do you like best about Zoho Analytics?**

User experience and Simplicity is the main things I liked the most

**What do you dislike about Zoho Analytics?**

Nothing as such as of now. Zoho analytics is really good product.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Data Modeling and Insights

  ### 35. AI-powered Self-service BI & Analytics Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hrishabh  K. | Lead - Operation Excellence, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 25, 2024

**What do you like best about Zoho Analytics?**

It is a self service Bi, helps in generating different reports and dashboards just over few clicks.

**What do you dislike about Zoho Analytics?**

More report and column customization can better improve the product.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Creating dashboards, user friendly filters , along with permissions for the access of reports and dashboards.

  ### 36. Experience as a beginner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** November 01, 2024

**What do you like best about Zoho Analytics?**

I like the variety of the AI Auto geenrated reports and dashboards

**What do you dislike about Zoho Analytics?**

If I could define the paramenters to be used in the Auto generated report/dashboard, that would be great

**What problems is Zoho Analytics solving and how is that benefiting you?**

Helping analyze the data and segment based on trends within the data

  ### 37. Benefits of Integrating Zoho analytics woth Dataprep

**Rating:** 3.5/5.0 stars

**Reviewed by:** Subhayan R. | Marketing Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 29, 2024

**What do you like best about Zoho Analytics?**

Analytics is best because of the customizations we can do! Like the dashboards and reports we can get all the necessary reports the way we want! Integration is always a plus point mostly we did integrate with CRM! Also it can handle large amount of data so overall its great

**What do you dislike about Zoho Analytics?**

Nothing much about disliking! But yaa you have to study a lot before you start using analytucs as its not really basic and also needs a good internet connection as its cloud based.

**What problems is Zoho Analytics solving and how is that benefiting you?**

So most importantly the data visualization like  different charts,graphs and all, customizable reports also you can use those reports to build dashboards for you to check the daily records that are important! Including that the features like forecasting, trend analysis, and outlier detection are really helpful.

  ### 38. Impressive Bi  analytics tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** V. N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 13, 2024

**What do you like best about Zoho Analytics?**

very interactive dashboards , I  can be view and edit on the go from any device and from anywhere .

**What do you dislike about Zoho Analytics?**

Price is a bit higher and there is nothing else apart from price

**What problems is Zoho Analytics solving and how is that benefiting you?**

Zoho analytics saves my time by creating on the go graphs of sales data, charts of monthly and anual sales . Provides me better understanding and planning further in sales and operations.

  ### 39. Outstanding insights provider tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Devadharshini R. | Software Intern, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 30, 2024

**What do you like best about Zoho Analytics?**

Zoho Analytics impresses with its blend of powerful analytics capabilities and user-friendly interface, facilitating insightful data exploration for all users.

**What do you dislike about Zoho Analytics?**

While Zoho Analytics offers comprehensive features, its advanced functionalities may require a steeper learning curve for new users.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Zoho Analytics streamlines data analysis and visualization, addressing the challenge of making sense of complex datasets. Its intuitive interface and diverse features empower me to derive actionable insights efficiently, enhancing decision-making processes and driving business growth.

  ### 40. Elevating Performance by Accurate Analytics

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jaryn L. | Talent Acquisition Specialist , Wireless, Enterprise (> 1000 emp.)

**Reviewed Date:** July 30, 2024

**What do you like best about Zoho Analytics?**

User-friendly interface with in-built dashboards to customise easily.
Effectiveness of connecting with many data sources.
Availability of quick reports without using complex formula.

**What do you dislike about Zoho Analytics?**

I can't think of any dislike when it comes to this tool.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Simplicity of getting comprehensive data analytics for our performance improvement and visualization.

  ### 41. Zoho Analytics is an excellent choice for data analysis.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Gustavo C. | Head of Digital Services, Telecommunications, Enterprise (> 1000 emp.)

**Reviewed Date:** January 08, 2024

**What do you like best about Zoho Analytics?**

I can create highly customized reports and dashboards, which is great for getting visual insights quickly and effectively. It can handle large data sets and its integration with other Zoho tools (such as CRM or Zoho Books) can be extremely useful to have a broad view of all business operations.

**What do you dislike about Zoho Analytics?**

problems can arise when integrating data from different sources. Having the right data structure can be challenging, especially if we come from different systems with different formats.

**What problems is Zoho Analytics solving and how is that benefiting you?**

streamlines data analysis and provides a clearer view of trends and patterns, which is invaluable for optimizing strategies and improving operational efficiency.

  ### 42. Helped me create insightful reports in minutes

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shwetha A. | Marketing Manager - Acquired by Stripe , Mid-Market (51-1000 emp.)

**Reviewed Date:** June 04, 2024

**What do you like best about Zoho Analytics?**

User Interface, it is extremely easy to whip up reports in minutes
I also like their data cleanup option

**What do you dislike about Zoho Analytics?**

none that I can think of, it works just the way I want it

**What problems is Zoho Analytics solving and how is that benefiting you?**

I have to clean up huge data sets from Google Analytics and create reports on it. This involves transposing them, connecting two different sheets together to create reports etc.

  ### 43. zoho analytics helped me with my sales

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gowtham G. | Data Processing Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 22, 2023

**What do you like best about Zoho Analytics?**

I use zoho analytics to track data. Its powerful BI allows to slice and dice my sales metric. 
Able to create dashboards and reports. It  helps track day to day sales data.
implementation part integrate data sources and create table and combine with zoho in line product

**What do you dislike about Zoho Analytics?**

The tool does not have extensive technical expertise. 
zoho help customer support is big drawback in understanding features 
I faced trouble in integrating with other zoho tool stack
regular use very easy has basic data viz functionality

**What problems is Zoho Analytics solving and how is that benefiting you?**

provides depper insights when using it day to day.
beginner friendly to create report and dashboard. with zoho analytics tool true potential is unmatched compared to other bi tools in the market.
As a zoho user, amazed by product features knowing tools capabilities. strong tool to unleash insights and uncover data sources.

  ### 44. Zoho Analytics' Reliability.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniel  A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about Zoho Analytics?**

Zoho Analytics is a very reliable tool for analysing data with a user friendly interface. 
Another interesting feature is its ability to integrate and synch with other solutions,  get data from other solutions and analysing them, thus making my job seamless.
Also, the customer support experience is pleasant. You get response that addresses your concerns adequately.

**What do you dislike about Zoho Analytics?**

It requires some level of expertise, a novice will struggle with it like I struggled at first.

**What problems is Zoho Analytics solving and how is that benefiting you?**

At Bludive Technologies Limited, I use zoho analytics to analyse our customers data on manage engine when sending reports to clients from top financial institutions within Nigeria.

  ### 45. The Data Alchemist Turning Numbers into Gold

**Rating:** 4.5/5.0 stars

**Reviewed by:** Husam R. | Legal Intern, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 29, 2023

**What do you like best about Zoho Analytics?**

Zoho Analytics is like a master craftsman, constructing meticulous dashboards from rough data. The beauty of these dashboards lies not just in their visual appeal, but in the stories they tell, the patterns they reveal, and the decisions they guide. It's like having a map of the treasure that lies within your data. Moreover, Zoho Analytics emphasizes the 'self-service' aspect of business intelligence. It empowers users with different skill levels to interact with their data, make sense of it, and draw meaningful insights. It's like handing the keys to the treasure chest to everyone in the team, making the whole process democratic and inclusive.

**What do you dislike about Zoho Analytics?**

Zoho Analytics has a few wrinkles that need ironing out. One of these is the initial learning curve that might pose a challenge for novices. The vast array of options can seem overwhelming at first, much like entering a bustling bazaar with a variety of goods to choose from. Furthermore, some users might find the process of integrating data from multiple sources somewhat clunky. A more streamlined process for data integration would go a long way in enhancing user experience.

**What problems is Zoho Analytics solving and how is that benefiting you?**

By creating intuitive, interactive dashboards, Zoho Analytics aids in better understanding of data, facilitating informed decision-making. Its self-service model empowers users to take charge of their data, promoting a culture of data-driven decision-making across the organization.

  ### 46. A Comprehensive Business Solution Suite

**Rating:** 4.5/5.0 stars

**Reviewed by:** Laxmi S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 06, 2023

**What do you like best about Zoho Analytics?**

Zoho One is a robust business suite that covers a vast array of functionalities, providing businesses with a comprehensive set of tools to streamline operations and drive growth. With its seamless integration, cost-effective pricing, and flexibility, Zoho One offers significant value for businesses looking to consolidate their software solutions into a single, integrated platform. While there may be a learning curve associated with adopting the suite and some room for UI improvements, Zoho One remains a powerful choice

**What do you dislike about Zoho Analytics?**

Learning Curve: Due to the wide range of applications and features, there can be a learning curve associated with adopting Zoho One. While the suite offers extensive documentation and tutorials, some users may require additional time and support to fully utilize its capabilities.

User Interface: Although Zoho One has made strides in improving its user interface, some users still find certain applications less intuitive compared to competing solutions. Continued enhancements in this area would further enhance the user experience.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Zoho One's seamless integration between applications greatly improves efficiency and productivity. Data flows smoothly across modules, reducing manual work and minimizing errors.

  ### 47. Zoho analytics: A business intelligence and data analytics platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sonaj P. | Data Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 15, 2023

**What do you like best about Zoho Analytics?**

Easy to use a user-friendly drag and drop functionality. Connection with various data sources like databases, cloud storage services, drives, local drive, etc. Advanced analytics capabilities like data blending, statistical analysis, forecasting, and trending/pattern identification. Customizable charts, reports, pivots, tables, summaries, and dashboards. Integration with other Zoho applications like Zoho CRM, zoho projects, etc., Affordable price

**What do you dislike about Zoho Analytics?**

Limited data visualization options like pivots, bar charts, pie charts, combination chart only. Can not use created query more then 4 as depandent table or other words limited use on query. Less responsive support.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Zoho analytics solves manual data extraction as we scheduled the data importing from databases. Made data visualization easy and understandable to everyone. With a one without login link, I can share reports, dashboards with everyone in the organization

  ### 48. Closing the Crevice: Information Announcing Is Presently Open to All Much obliged to Domo's GUI

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nayyer M. | Software Developer, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 14, 2023

**What do you like best about Zoho Analytics?**

The tool's GUI is unimaginably user-friendly and empowers us to build boards with all the data displayed in an outwardly satisfying manner. Additionally, I do not require any specialized mastery or IT help to construct viable bespoke reports in a matter of minutes. Moreover, it bolsters user-level permissions, empowering specific parts to get to the locales assigned to them. In arrange to form future operational choices, this empowers the work bunch or exterior faculty who reviews such reports to get to the foremost particular data.

**What do you dislike about Zoho Analytics?**

The program once in a while comes up short to peruse the time and designs decently when information from numerous sources is blended. The program takes a long time to handle a noteworthy sum of information that we wish to consider. Due to the prerequisite to purchase additional licenses or switch to a higher-tier arrangement, scaling may be challenging.

**What problems is Zoho Analytics solving and how is that benefiting you?**

A number of extension choices are accessible with Zoho Analytics, counting the capability to put through to other data sources. a noteworthy time sparing that produces it basic to get a commerce overview. The charts and dashboards are wonderful, and with a small creative energy, you'll make a few exceptionally unique dashboards to show nearly any information. The adaptability to plan programmed reports, consequence and trade information, and purport and send out information all contribute to streamlining the information investigation handle. It offers a straightforward client interface, a few diverse information sources, and broad customization.

  ### 49. BI & Analytics tool with excellent data visualisation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Shiwam  S. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 14, 2023

**What do you like best about Zoho Analytics?**

-Better Tools for Data discovery & visualisation such as heatmaps & scatter posts.
-Supports drill down analysis & conditional formatting.
-Report delivery scheduling is possible at specific date & time.
-Zoho analytics is able to build forecasting models based on existing datasets.
-Dedicated apps for Android and iOS.
-Supports a plethora of data sources such as Excel, MySQL, Oracle, text files, CSVs and more.

**What do you dislike about Zoho Analytics?**

-Application will require formal training and there are no publicly available tutorials and wikis. You'll have to rely upon webinars hosted by Zoho support.
-Existing Templates are not sufficient for major industry functions.
-Most of the advanced tools require a little bit of coding knowledge.

**What problems is Zoho Analytics solving and how is that benefiting you?**

Zoho Analytics has helped us scale our BI processes & also improve the performance of most of the activities. Dashboards are user friendly & can be shared with top level management as well.

  ### 50. A down to earth audit of the data analytics control of Zoho Analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Aman G. | Software Developer, Staffing and Recruiting, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 11, 2023

**What do you like best about Zoho Analytics?**

Much obliged to its clear and user-friendly plan, Zoho Analytics exceeds expectations. Indeed non-technical clients may effectively explore various capabilities, make reports, and set up information associations. Spreadsheets, databases, cloud administrations, and indeed apps from third parties are all bolstered by this stage. Since of the flexibility, clients may solidify all of their information for a comprehensive picture. Clients of Zoho Analytics may effortlessly make explanatory reports and dashboards. Clients may concentrate on information representation instead of specialized points of interest and appreciate its drag-and-drop report builder, which evacuates the requirement for perplexing coding.

**What do you dislike about Zoho Analytics?**

In spite of the fact that the basics are straightforward to get, a few of the more complex capacities, especially those including custom computations and programming, may have a longer learning bend. In comparison to pro ETL arrangements, Zoho Analytics' information change capabilities are impressively compelled in spite of its solid information visualization highlights. Whereas the stage handles the lion's share of datasets without an issue, managing exceptionally enormous datasets may cause execution issues and longer reaction times.

**What problems is Zoho Analytics solving and how is that benefiting you?**

For following and looking at company execution information, utilize Zoho Analytics. KPIs may be checked over time so that businesses can make data-driven choices. Groups in deals and promoting may utilize Zoho Analytics to screen deals patterns, shopper patterns, and campaign victory. This makes it conceivable to arrange deliberately and alter strategies as vital. To move forward monetary administration, back offices may utilize the stage to supply monetary reports, budget investigation, and estimate gauges.


## Zoho Analytics Discussions
  - [Hi, I would you request you to put a downloading options.](https://www.g2.com/discussions/16124-hi-i-would-you-request-you-to-put-a-downloading-options) - 1 comment, 1 upvote
  - [What type of reports can be created in Zoho Reports?](https://www.g2.com/discussions/reports-creation-in-zoho-reports-ef7b925a-0d93-4846-a3b1-457404ffe4f5) - 1 comment, 1 upvote
  - [How secure is my data in Zoho Reports?](https://www.g2.com/discussions/zoho-reports-security-policy-8fd2fd8d-c874-4cab-a959-d68ba282f736) - 1 comment, 1 upvote
  - [How much does Zoho Reports cost?](https://www.g2.com/discussions/zoho-reports-pricing-c606d5c7-fea9-4222-a616-e38a4d3adeda) - 1 comment, 1 upvote
  - [What type of reports can be created in Zoho Reports?](https://www.g2.com/discussions/reports-creation-in-zoho-reports) - 1 comment, 1 upvote

- [View Zoho Analytics pricing details and edition comparison](https://www.g2.com/products/zoho-analytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A25%3A38+-0500&secure%5Bsession_id%5D=aee4ea57-9d5d-4881-b452-eb4114a4b298&secure%5Btoken%5D=c0b968be47e0c6408b97fe1c25b856b1023417d18c6dc3f1c87769449b9f20fa&format=llm_user)
## Zoho Analytics Integrations
  - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews)
  - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews)
  - [Zoho Books](https://www.g2.com/products/zoho-books/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
  - [Zoho People](https://www.g2.com/products/zoho-people/reviews)

## Zoho Analytics Features
**Reports**
- Reports Interface
- Steps to Answer
- Graphs and Charts
- Score Cards
- Dashboards

**Data Preparation**
- Connectors

**Reports**
- Reports Interface
- Share Reports
- Steps to Answer

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Sales Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

**Data Sourcing**
- Data Sourcing
- Exporting & Sharing Data
- Multi-Device Data Visualization
- Interactive Dashboards
- Data Segmentation

**Statistical Tool**
- Scripting
- Data Mining
- Algorithms

**Data Modeling and Blending**
- Data Querying
- Data Filtering
- Data Blending

**Visualization**
- Graphs and Charts
- Score Cards
- Dashboards
- Formats

**Predictive Analytics**
- Lead Scoring
- Opportunity Scoring
- Risk Analysis
- Live Forecasting

**Data Analysis**
- Analysis
- Data Interaction

**Data Updates**
- Historical Snapshots
- Real-Time Updating

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Sales Management**
- Live Pipeline Management
- Account-Based Analytics
- Activity Tracking

**Decision Making**
- Modeling
- Data Visualizations
- Report Generation
- Data Unification

**Collaboration**
- Sharing
- Co-Editing
- Devices

**Agentic AI - Analytics Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Self Service **
- Calculated Fields
- Data Column Filtering
- Data Discovery
- Search
- Collaboration / Workflow
- Automodeling

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Deployment & Integration - Analytics Platforms**
- No-code Dashboard Builder
- Report Scheduling and Automation
- Embedded Analytics and White-labeling
- Data Source Connectivity

**Advanced Analytics**
- Predictive Analytics
- Data Visualization
- Big Data Services

**Performance & Scalability - Analytics Platforms**
- Large data handling and Query Speed
- Concurrent User Support

**Advanced Analytics & Modeling - Analytics Platforms**
- Data Modeling and Governance
- Notebook and Script Integration
- Built-in Predictive and Statistical Models

**Agentic AI Capabilities - Analytics Platforms**
- Auto-generated Insights and Narratives
- Natural Language Queries
- Proactive KPI Monitoring and Alerts
- AI Agents for Analytical Follow-ups

**Personalized Intelligence - Analytics Platforms**
- Behavioral Learning for Contextual Query Refinement
- Role-based Insight Personalization
- Conversational and Prompt-based Analytics

**Building Reports**
- Data Transformation
- Data Modeling
- WYSIWYG Report Design
- Integration APIs

**Platform**
- Mobile User Support
- Customization 
- User, Role, and Access Management
- Internationalization
- Performance and Reliability
- Breadth of Partner Applications

**Data Updates**
- Historical Snapshots
- Real-Time Updating
- Email Reports

## Top Zoho Analytics Alternatives
  - [Looker](https://www.g2.com/products/looker/reviews) - 4.4/5.0 (1,570 reviews)
  - [Sisense](https://www.g2.com/products/sisense/reviews) - 4.2/5.0 (974 reviews)
  - [Domo](https://www.g2.com/products/domo/reviews) - 4.3/5.0 (986 reviews)

