Compare Looker and Zoho Analytics 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (50.9% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Looker
Star Rating
(1,613)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerZoho Analytics
Star Rating
(280)4.2 out of 5
Market Segments
Small-Business (50.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker generally offers a more polished user experience, with many users praising its customizable interface that allows for the creation of interactive reports. One user mentioned, "I use Looker Studio to create visual reports for my clients and projects," highlighting its effectiveness in generating easy-to-understand visualizations.
- Users say that Zoho Analytics excels in its integration capabilities with other Zoho products, making it a seamless choice for businesses already using the Zoho suite. A recent user noted, "I like how Zoho Analytics seamlessly brings data from all the other Zoho platforms we use," which speaks to its intuitive design and ease of use.
- Reviewers mention that Looker has a stronger market presence, reflected in its higher G2 Score and a larger number of reviews. With 1,517 total reviews compared to Zoho's 274, Looker benefits from a broader user base, which can provide more diverse insights and support.
- According to verified reviews, Zoho Analytics is recognized for its affordability, especially for small businesses, as it offers a free entry-level price. Users appreciate the strong value for money, with one stating, "I like its intuitive interface, customizable reports, and strong value for money compared to other BI tools."
- G2 reviewers report that Looker shines in its quality of support, with users rating it higher than Zoho Analytics. One user highlighted the ease of sharing insights with team members, indicating that Looker provides effective support for collaboration and communication within teams.
- Users say that while Zoho Analytics has a solid feature set, it sometimes struggles with advanced analytics capabilities compared to Looker. For instance, Looker users appreciate its ability to track sales performance and customer trends effectively, which is crucial for data-driven decision-making in e-commerce.
Pricing
Entry-Level Pricing
Looker
No pricing availableZoho Analytics
Free
$0.00
Per Month
0.1 million rows, 2 users.
- 5 Workspaces
- Unlimited reports and dashboards
- 3 scheduled imports
Free Trial
Looker
Free Trial is available
Zoho Analytics
Free Trial is available
Ratings
Meets Requirements
8.7
1,104
8.2
245
Ease of Use
8.3
1,109
8.0
250
Ease of Setup
8.2
587
8.1
149
Ease of Admin
8.3
432
8.2
135
Quality of Support
8.6
942
8.1
225
Has the product been a good partner in doing business?
8.9
410
8.5
129
Product Direction (% positive)
8.7
1,036
8.7
248
Features by Category
Reports
8.6
665
|
Verified
8.1
179
|
Verified
8.2
617
|
Verified
8.0
164
|
Verified
8.2
661
|
Verified
8.5
176
|
Verified
8.3
529
|
Verified
8.1
114
8.7
665
|
Verified
8.3
176
|
Verified
Self Service
8.4
623
|
Verified
8.3
165
|
Verified
8.6
639
|
Verified
8.4
169
|
Verified
8.4
612
|
Verified
8.0
155
|
Verified
8.1
616
|
Verified
8.0
154
|
Verified
8.3
590
|
Verified
7.9
145
|
Verified
7.7
501
|
Verified
7.6
120
|
Verified
Advanced Analytics
7.6
430
|
Verified
8.4
90
8.4
632
|
Verified
8.5
162
8.0
514
|
Verified
7.8
130
Building Reports
8.3
385
|
Verified
8.0
132
|
Verified
8.4
398
|
Verified
8.0
125
|
Verified
8.1
356
|
Verified
8.1
120
|
Verified
8.1
329
|
Verified
8.2
111
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
665
|
Verified
8.1
179
|
Verified
8.2
617
|
Verified
8.0
164
|
Verified
8.2
661
|
Verified
8.5
176
|
Verified
8.3
529
|
Verified
8.1
114
8.7
665
|
Verified
8.3
176
|
Verified
Reports
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
665
|
Verified
8.1
179
|
Verified
8.2
617
|
Verified
8.0
164
|
Verified
8.2
661
|
Verified
8.5
176
|
Verified
8.3
529
|
Verified
8.1
114
8.7
665
|
Verified
8.3
176
|
Verified
Data Preparation
8.3
286
|
Verified
8.2
81
8.3
264
|
Verified
Feature Not Available
Data Modeling and Blending
8.5
312
|
Verified
8.3
82
8.7
330
|
Verified
8.5
88
8.3
312
|
Verified
8.4
80
Generative AI
7.1
89
7.9
13
7.1
87
8.1
13
Agentic AI - Analytics Platforms
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Not enough data
Self Service
8.4
623
|
Verified
8.3
165
|
Verified
8.6
639
|
Verified
8.4
169
|
Verified
8.4
612
|
Verified
8.0
155
|
Verified
8.1
616
|
Verified
8.0
154
|
Verified
8.3
590
|
Verified
7.9
145
|
Verified
7.7
501
|
Verified
7.6
120
|
Verified
Deployment & Integration - Analytics Platforms
8.1
39
Not enough data
8.2
37
Not enough data
7.7
35
Not enough data
8.3
43
Not enough data
Advanced Analytics
7.6
430
|
Verified
8.4
90
8.4
632
|
Verified
8.5
162
8.0
514
|
Verified
7.8
130
Performance & Scalability - Analytics Platforms
7.7
45
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
385
|
Verified
8.0
132
|
Verified
8.4
398
|
Verified
8.0
125
|
Verified
8.1
356
|
Verified
8.1
120
|
Verified
8.1
329
|
Verified
8.2
111
|
Verified
Reports
8.6
665
|
Verified
8.1
179
|
Verified
8.2
617
|
Verified
8.0
164
|
Verified
8.2
661
|
Verified
8.5
176
|
Verified
8.3
529
|
Verified
8.1
114
8.7
665
|
Verified
8.3
176
|
Verified
Self Service
8.4
623
|
Verified
8.3
165
|
Verified
8.6
639
|
Verified
8.4
169
|
Verified
8.4
612
|
Verified
8.0
155
|
Verified
8.1
616
|
Verified
8.0
154
|
Verified
8.3
590
|
Verified
7.9
145
|
Verified
7.7
501
|
Verified
7.6
120
|
Verified
Building Reports
8.3
385
|
Verified
8.0
132
|
Verified
8.4
398
|
Verified
8.0
125
|
Verified
8.1
356
|
Verified
8.1
120
|
Verified
8.1
329
|
Verified
8.2
111
|
Verified
Metrics
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Not enough data
Reporting
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Not enough data
Other
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Not enough data
Administration
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Not enough data
Agentic AI - Sales Analytics
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Not enough data
Data Sourcing
8.8
206
8.4
55
8.8
222
8.5
58
8.6
190
8.4
50
8.8
227
8.6
57
8.7
210
8.3
52
Predictive Analytics
8.3
154
7.8
48
8.2
150
7.7
46
8.2
148
7.8
48
8.1
165
7.9
48
Sales Management
8.4
162
8.1
48
8.2
141
Feature Not Available
8.6
171
8.3
54
8.7
169
8.5
55
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Zoho Analytics are categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Unique Categories
Looker is categorized as Marketing Analytics and Digital Analytics
Zoho Analytics is categorized as Predictive Analytics
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.6%
Information Technology and Services
11.2%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Information Technology and Services
14.2%
Computer Software
8.7%
Financial Services
6.2%
Marketing and Advertising
5.5%
Management Consulting
4.4%
Other
61.1%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How much does Zoho Reports cost?
1 Comment
Official Response from Zoho Analytics
The pricing for Zoho Reports starts at $50/month (supports 5 users, 500,000 rows & unlimited reporting databases in the account). There are various plans...Read more
How secure is my data in Zoho Reports?
1 Comment
Official Response from Zoho Analytics
At Zoho, we give utmost importance to ensure our customers' data is both safe and secure. We have very stringent processes and systems in place to ensure the...Read more
What type of reports can be created in Zoho Reports?
1 Comment
Official Response from Zoho Analytics
Zoho Reports supports a wide variety of report creation options.
Charts: Allows you to create any type of chart/graph. Chart types include line,...Read more
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