Compare Looker and Zoho Analytics
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (50.9% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Looker
Star Rating
(1,636)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker
Zoho Analytics
Star Rating
(284)4.2 out of 5
Market Segments
Small-Business (50.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 5 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user interface design, making it easy to create visually appealing and interactive dashboards quickly. Users appreciate the ability to build dashboards with real-time data, highlighting key performance indicators effectively.
- Users say that Zoho Analytics offers a strong ease of use, particularly for those new to data analytics. Reviewers mention features like drag-and-drop reporting and easy dashboard creation, which simplify the process of visualizing data.
- According to verified reviews, Looker has a more robust support system, with users noting the quality of assistance they receive. This is reflected in higher satisfaction ratings for support compared to Zoho Analytics, which, while praised for its documentation, still faces challenges in response times.
- Reviewers mention that Zoho Analytics shines in handling large datasets, with users appreciating its strong data connectors and flexible sharing options. This makes it a favorable choice for small businesses looking to manage extensive data without overwhelming complexity.
- G2 reviewers highlight that Looker provides excellent customization capabilities across multiple integrations, which is particularly beneficial for mid-market companies. Users enjoy the flexibility to tailor their analytics to specific business needs, enhancing overall functionality.
- Users report that while Zoho Analytics has a lower G2 Score, it still meets the needs of small businesses effectively, with features that support straightforward data visualization and analysis. However, Looker’s higher overall ratings suggest it may be a better fit for organizations seeking advanced analytics capabilities.
Pricing
Entry-Level Pricing
Looker
No pricing availableZoho Analytics
Free
$0.00
Per Month
0.1 million rows, 2 users.
- 5 Workspaces
- Unlimited reports and dashboards
- 3 scheduled imports
Free Trial
Looker
Free Trial is available
Zoho Analytics
Free Trial is available
Ratings
Meets Requirements
8.7
1,120
8.3
249
Ease of Use
8.3
1,126
8.0
254
Ease of Setup
8.2
603
8.1
154
Ease of Admin
8.3
430
8.2
137
Quality of Support
8.6
955
8.1
228
Has the product been a good partner in doing business?
8.9
408
8.5
131
Product Direction (% positive)
8.7
1,049
8.7
250
Features by Category
Reports
8.6
673
|
Verified
8.1
181
|
Verified
8.2
619
|
Verified
8.0
163
|
Verified
8.2
669
|
Verified
8.5
176
|
Verified
8.3
528
|
Verified
8.1
113
8.7
670
|
Verified
8.3
176
|
Verified
Self Service
8.4
624
|
Verified
8.3
165
|
Verified
8.6
643
|
Verified
8.4
169
|
Verified
8.4
613
|
Verified
8.0
154
|
Verified
8.1
613
|
Verified
8.0
153
|
Verified
8.3
589
|
Verified
7.8
144
|
Verified
7.7
499
|
Verified
7.6
119
|
Verified
Advanced Analytics
7.6
428
|
Verified
8.4
89
8.4
640
|
Verified
8.5
161
8.0
515
|
Verified
7.8
130
Building Reports
8.3
384
|
Verified
8.0
133
|
Verified
8.3
400
|
Verified
8.0
125
|
Verified
8.0
355
|
Verified
8.1
120
|
Verified
8.1
329
|
Verified
8.2
112
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
673
|
Verified
8.1
181
|
Verified
8.2
619
|
Verified
8.0
163
|
Verified
8.2
669
|
Verified
8.5
176
|
Verified
8.3
528
|
Verified
8.1
113
8.7
670
|
Verified
8.3
176
|
Verified
Reports
8.5
111
Not enough data
8.5
107
Not enough data
8.0
103
Not enough data
Generative AI
7.0
100
Not enough data
7.1
100
Not enough data
Visualization
8.5
114
Not enough data
8.4
110
Not enough data
8.7
115
Not enough data
8.3
109
Not enough data
Data Updates
8.1
107
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
106
Not enough data
8.0
102
Not enough data
Data Updates
7.8
137
Not enough data
8.0
141
6.7
5
8.4
143
Not enough data
Reports
8.6
673
|
Verified
8.1
181
|
Verified
8.2
619
|
Verified
8.0
163
|
Verified
8.2
669
|
Verified
8.5
176
|
Verified
8.3
528
|
Verified
8.1
113
8.7
670
|
Verified
8.3
176
|
Verified
Data Preparation
8.3
292
|
Verified
8.2
82
8.3
264
|
Verified
Feature Not Available
Data Modeling and Blending
8.5
313
|
Verified
8.3
81
8.6
333
|
Verified
8.5
87
8.4
310
|
Verified
8.4
81
Generative AI
7.1
88
7.9
13
7.1
86
8.1
13
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
40
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
624
|
Verified
8.3
165
|
Verified
8.6
643
|
Verified
8.4
169
|
Verified
8.4
613
|
Verified
8.0
154
|
Verified
8.1
613
|
Verified
8.0
153
|
Verified
8.3
589
|
Verified
7.8
144
|
Verified
7.7
499
|
Verified
7.6
119
|
Verified
Deployment & Integration - Analytics Platforms
8.0
38
Not enough data
8.3
41
Not enough data
7.6
34
Not enough data
8.3
49
8.8
7
Advanced Analytics
7.6
428
|
Verified
8.4
89
8.4
640
|
Verified
8.5
161
8.0
515
|
Verified
7.8
130
Performance & Scalability - Analytics Platforms
7.3
52
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
42
Not enough data
7.1
34
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.1
34
Not enough data
7.5
35
Not enough data
7.6
34
Not enough data
7.3
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.5
34
Not enough data
7.2
35
Not enough data
7.5
34
Not enough data
Building Reports
8.3
384
|
Verified
8.0
133
|
Verified
8.3
400
|
Verified
8.0
125
|
Verified
8.0
355
|
Verified
8.1
120
|
Verified
8.1
329
|
Verified
8.2
112
|
Verified
Reports
8.6
673
|
Verified
8.1
181
|
Verified
8.2
619
|
Verified
8.0
163
|
Verified
8.2
669
|
Verified
8.5
176
|
Verified
8.3
528
|
Verified
8.1
113
8.7
670
|
Verified
8.3
176
|
Verified
Self Service
8.4
624
|
Verified
8.3
165
|
Verified
8.6
643
|
Verified
8.4
169
|
Verified
8.4
613
|
Verified
8.0
154
|
Verified
8.1
613
|
Verified
8.0
153
|
Verified
8.3
589
|
Verified
7.8
144
|
Verified
7.7
499
|
Verified
7.6
119
|
Verified
Building Reports
8.3
384
|
Verified
8.0
133
|
Verified
8.3
400
|
Verified
8.0
125
|
Verified
8.0
355
|
Verified
8.1
120
|
Verified
8.1
329
|
Verified
8.2
112
|
Verified
Metrics
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.4
15
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
8.4
54
8.8
221
8.5
57
8.6
188
8.4
49
8.8
225
8.6
56
8.7
209
8.4
52
Predictive Analytics
8.3
153
7.8
48
8.2
149
7.8
46
8.2
147
7.8
47
8.0
164
7.9
47
Sales Management
8.4
161
8.0
47
8.2
140
Feature Not Available
8.6
170
8.3
53
8.7
168
8.5
55
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
Categories
Categories
Shared Categories
Looker and Zoho Analytics are categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Unique Categories
Looker is categorized as Marketing Analytics and Digital Analytics
Zoho Analytics is categorized as Predictive Analytics
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.5%
Information Technology and Services
11.0%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.0%
Other
55.7%
Information Technology and Services
14.0%
Computer Software
8.6%
Financial Services
6.1%
Marketing and Advertising
5.7%
Management Consulting
4.3%
Other
61.3%
Alternatives
Discussions
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
What is Zoho Analytics used for?
1 Comment
AP
Zoho Analytics is used for data analysis. It helps organizations collect, process and informed decision-making.
With features like interactive reporting ,...Read more
What is the use of Zoho?
1 Comment
SS
Zoho is a cloud-based software company that provides a suite of business and productivity applications.Read more
