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At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (50.9% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Looker
Star Rating
(1,564)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerZoho Analytics
Star Rating
(276)4.2 out of 5
Market Segments
Small-Business (50.9% of reviews)
Entry-Level Pricing
$0.00 Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zoho Analytics offers a more affordable entry-level price at $575 per month, making it a suitable choice for small businesses, while Looker, with a higher price point, is favored by mid-market companies.
- Reviewers mention that Looker excels in its reporting interface, scoring 8.6 compared to Zoho's 8.1, highlighting its user-friendly design and advanced visualization capabilities that enhance data storytelling.
- G2 users indicate that Looker has a slight edge in ease of use and setup, with scores of 8.2 for both categories, while Zoho Analytics scores 8.1, suggesting that Looker may provide a more intuitive onboarding experience.
- Users on G2 report that Looker outperforms Zoho Analytics in quality of support, scoring 8.6 compared to Zoho's 8.1, indicating that Looker may offer more responsive and effective customer service.
- Reviewers mention that both products are strong in data sourcing, but Looker scores higher at 8.8 versus Zoho's 8.4, suggesting that Looker may provide more robust options for integrating diverse data sources.
- Users say that while Zoho Analytics shines in predictive analytics with a score of 8.4, Looker falls slightly behind at 7.5, indicating that Zoho may offer more advanced features for forecasting and trend analysis.
Pricing
Entry-Level Pricing
Looker
No pricing availableZoho Analytics
Free
$0.00
Per Month
0.1 million rows, 2 users.
- 5 Workspaces
- Unlimited reports and dashboards
- 3 scheduled imports
Free Trial
Looker
Free Trial is available
Zoho Analytics
Free Trial is available
Ratings
Meets Requirements
8.7
1,071
8.3
242
Ease of Use
8.2
1,075
8.0
246
Ease of Setup
8.2
554
8.2
144
Ease of Admin
8.3
424
8.2
134
Quality of Support
8.6
910
8.1
222
Has the product been a good partner in doing business?
8.9
402
8.5
128
Product Direction (% positive)
8.8
1,004
8.9
244
Features by Category
Reports
8.6
647
|
Verified
8.1
176
|
Verified
8.2
606
|
Verified
8.0
164
|
Verified
8.2
645
|
Verified
8.5
175
|
Verified
8.3
518
|
Verified
8.1
116
8.7
645
|
Verified
8.3
173
|
Verified
Self Service
8.4
614
|
Verified
8.3
165
|
Verified
8.6
627
|
Verified
8.4
170
|
Verified
8.4
602
|
Verified
7.9
157
|
Verified
8.1
608
|
Verified
8.0
156
|
Verified
8.3
579
|
Verified
7.8
146
|
Verified
7.7
493
|
Verified
7.6
122
|
Verified
Advanced Analytics
7.6
422
|
Verified
8.4
92
8.4
620
|
Verified
8.5
162
8.0
504
|
Verified
7.8
131
Building Reports
8.3
381
|
Verified
8.0
134
|
Verified
8.3
389
|
Verified
8.0
127
|
Verified
8.0
351
|
Verified
8.1
121
|
Verified
8.1
325
|
Verified
8.2
112
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
647
|
Verified
8.1
176
|
Verified
8.2
606
|
Verified
8.0
164
|
Verified
8.2
645
|
Verified
8.5
175
|
Verified
8.3
518
|
Verified
8.1
116
8.7
645
|
Verified
8.3
173
|
Verified
Reports
8.5
108
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
111
Not enough data
8.4
110
Not enough data
8.6
111
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Not enough data
Reports
8.6
647
|
Verified
8.1
176
|
Verified
8.2
606
|
Verified
8.0
164
|
Verified
8.2
645
|
Verified
8.5
175
|
Verified
8.3
518
|
Verified
8.1
116
8.7
645
|
Verified
8.3
173
|
Verified
Data Preparation
8.3
275
|
Verified
8.2
81
8.2
254
|
Verified
Feature Not Available
Data Modeling and Blending
8.4
304
|
Verified
8.3
83
8.6
320
|
Verified
8.5
90
8.3
302
|
Verified
8.3
82
Generative AI
7.0
84
7.9
13
7.0
82
8.1
13
Agentic AI - Analytics Platforms
7.1
36
Not enough data
7.2
35
Not enough data
7.1
35
Not enough data
6.9
36
Not enough data
7.1
36
Not enough data
7.2
35
Not enough data
7.6
35
Not enough data
Self Service
8.4
614
|
Verified
8.3
165
|
Verified
8.6
627
|
Verified
8.4
170
|
Verified
8.4
602
|
Verified
7.9
157
|
Verified
8.1
608
|
Verified
8.0
156
|
Verified
8.3
579
|
Verified
7.8
146
|
Verified
7.7
493
|
Verified
7.6
122
|
Verified
Deployment & Integration - Analytics Platforms
7.9
32
Not enough data
8.1
32
Not enough data
7.6
31
Not enough data
8.3
32
Not enough data
Advanced Analytics
7.6
422
|
Verified
8.4
92
8.4
620
|
Verified
8.5
162
8.0
504
|
Verified
7.8
131
Performance & Scalability - Analytics Platforms
8.2
32
Not enough data
7.8
32
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.7
32
Not enough data
7.0
32
Not enough data
7.2
32
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.0
32
Not enough data
7.3
32
Not enough data
7.7
32
Not enough data
7.3
32
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
32
Not enough data
7.1
33
Not enough data
7.5
32
Not enough data
Building Reports
8.3
381
|
Verified
8.0
134
|
Verified
8.3
389
|
Verified
8.0
127
|
Verified
8.0
351
|
Verified
8.1
121
|
Verified
8.1
325
|
Verified
8.2
112
|
Verified
Reports
8.6
647
|
Verified
8.1
176
|
Verified
8.2
606
|
Verified
8.0
164
|
Verified
8.2
645
|
Verified
8.5
175
|
Verified
8.3
518
|
Verified
8.1
116
8.7
645
|
Verified
8.3
173
|
Verified
Self Service
8.4
614
|
Verified
8.3
165
|
Verified
8.6
627
|
Verified
8.4
170
|
Verified
8.4
602
|
Verified
7.9
157
|
Verified
8.1
608
|
Verified
8.0
156
|
Verified
8.3
579
|
Verified
7.8
146
|
Verified
7.7
493
|
Verified
7.6
122
|
Verified
Building Reports
8.3
381
|
Verified
8.0
134
|
Verified
8.3
389
|
Verified
8.0
127
|
Verified
8.0
351
|
Verified
8.1
121
|
Verified
8.1
325
|
Verified
8.2
112
|
Verified
Metrics
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Not enough data
Reporting
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
202
8.4
54
8.8
220
8.6
56
8.6
188
8.4
50
8.8
224
8.5
56
8.7
208
8.3
52
Predictive Analytics
8.3
152
7.8
48
8.2
148
7.7
46
8.2
146
7.8
48
8.0
164
7.9
48
Sales Management
8.4
161
8.1
48
8.2
140
Feature Not Available
8.6
170
8.3
54
8.7
168
8.5
55
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Zoho Analytics are categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Unique Categories
Looker is categorized as Marketing Analytics and Digital Analytics
Zoho Analytics is categorized as Predictive Analytics
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.9%
Marketing and Advertising
8.1%
Financial Services
7.7%
Internet
6.2%
Other
55.4%
Information Technology and Services
14.8%
Computer Software
9.2%
Financial Services
5.9%
Marketing and Advertising
5.2%
Management Consulting
4.4%
Other
60.5%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How much does Zoho Reports cost?
1 Comment
Official Response from Zoho Analytics
The pricing for Zoho Reports starts at $50/month (supports 5 users, 500,000 rows & unlimited reporting databases in the account). There are various plans...Read more
How secure is my data in Zoho Reports?
1 Comment
Official Response from Zoho Analytics
At Zoho, we give utmost importance to ensure our customers' data is both safe and secure. We have very stringent processes and systems in place to ensure the...Read more
What type of reports can be created in Zoho Reports?
1 Comment
Official Response from Zoho Analytics
Zoho Reports supports a wide variety of report creation options.
Charts: Allows you to create any type of chart/graph. Chart types include line,...Read more
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