Link copied to clipboard # Looker vs Zoho Analytics Comparison - What are their main differences? Share [ Export ](/compare/looker/zoho-analytics/export.csv) LookerZoho Analytics[+ Add Product](#) Pricing **Looker** Free Trial No pricing available **Zoho Analytics** Free Trial **$0.00** Per Month · Free **$30.00** · Basic **$60.00** · Standard **$145.00** · Premium **$575.00** · Enterprise Show more **Pricing Insights** from reviews Perceived Cost **Looker** $$$$$ **Zoho Analytics** $$$$$ Average Discount **Looker** 14%6% more **Zoho Analytics** 8% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Looker** 6 months Based on 100 responses **Zoho Analytics** 6 months Based on 100 responses Return on Investment **Looker** 6 months Based on 100 responses **Zoho Analytics** 6 months Based on 100 responses ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker") ![Zoho Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/1546618488/zoho-analytics.svg "Zoho Analytics") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Looker** Ease of Use (126) Insights (75) Learning Curve (58) Learning Difficulty (42) **Zoho Analytics** Ease of Use (39) Analytics (34) Learning Curve (22) Limited Customization (14) Integrations **Looker** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f68ae4d392fca9940f5ae2269d89a93c/cognizo.png "Product Avatar Image") Cognizo ](https://www.g2.com/products/cognizo/reviews)[ View all ](https://www.g2.com/products/looker/integrations) **Zoho Analytics** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_216cb0c86043deb458f3480253d7d5e9/amazon-quick.jpg "Product Avatar Image") Amazon Quick ](https://www.g2.com/products/amazon-quick/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f176b4154a751d10150daa67a57b7dc5/azure-sql-database.jpg "Product Avatar Image") Azure SQL Database ](https://www.g2.com/products/azure-sql-database/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_43179ca904327392d011db60d187ce3c/zoho-books.png "Product Avatar Image") Zoho Books ](https://www.g2.com/products/zoho-books/reviews)[ View all ](https://www.g2.com/products/zoho-analytics/integrations) Screenshots **Looker** ![Looker screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/8895/Looker_Graphical_Dashboard.png) **Zoho Analytics** ![Zoho Analytics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1406000/Ask-Zia.png) **Ratings** from reviews Meets Requirements **Looker** **8.7** /10 Based on 1,204 responses **Zoho Analytics** **8.3** /10 Based on 255 responses Ease of Use **Looker** **8.3** /10 Based on 1,214 responses **Zoho Analytics** **8.0** /10 Based on 260 responses Ease of Setup **Looker** **8.3** /10 Based on 685 responses **Zoho Analytics** **8.2** /10 Based on 159 responses Ease of Admin **Looker** **8.4** /10 Based on 459 responses **Zoho Analytics** **8.2** /10 Based on 138 responses Quality of Support **Looker** **8.6** /10 Based on 1,020 responses **Zoho Analytics** **8.1** /10 Based on 234 responses Has the product been a good partner in doing business? **Looker** **8.9** /10 Based on 437 responses **Zoho Analytics** **8.5** /10 Based on 132 responses Product Direction (% positive) **Looker** **8.7** /10 Based on 1,121 responses **Zoho Analytics** **8.8** /10 Based on 256 responses **Features** ratings from reviews Business Intelligence **8.6** /10 Based on 862 responses **8.0** /10 Based on 203 responses Data Visualization **8.3** /10 Based on 817 responses **8.3** /10 Based on 200 responses Analytics Platforms **8.1** /10 Based on 885 responses **8.4** /10 Based on 207 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Embedded Business Intelligence **8.4** /10 Based on 851 responses **8.0** /10 Based on 203 responses Digital Analytics **8.4** /10 Based on 324 responses Not enough data Sales Analytics Not enough data **8.2** /10 Based on 61 responses Marketing Analytics **8.2** /10 Based on 313 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 21.0% Mid-Market(51-1000 emp.) 59.2% Enterprise(\> 1000 emp.) 19.8% Small-Business(50 or fewer emp.) 21.0% Mid-Market(51-1000 emp.) 59.2% Enterprise(\> 1000 emp.) 19.8% Small-Business(50 or fewer emp.) 51.2% Mid-Market(51-1000 emp.) 41.4% Enterprise(\> 1000 emp.) 7.4% Small-Business(50 or fewer emp.) 51.2% Mid-Market(51-1000 emp.) 41.4% Enterprise(\> 1000 emp.) 7.4% **Reviewers' Industry** [![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews) Looker Computer Software 11.8% Information Technology and Services 11.0% Marketing and Advertising 8.5% Financial Services 7.3% Internet 5.8% Other 55.5% [![Zoho Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/1546618488/zoho-analytics.svg "Zoho Analytics")](https://www.g2.com/products/zoho-analytics/reviews) Zoho Analytics Information Technology and Services 14.0% Computer Software 8.8% Financial Services 6.0% Marketing and Advertising 6.0% Management Consulting 4.2% Other 61.1% Alternatives **Looker Alternatives** ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode") [ Mode ](/products/mode-mode/reviews) ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo") [ Domo ](/products/domo/reviews) ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense") [ Sisense ](/products/sisense/reviews) ![Spotfire Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d4e0e320d2c90324c1d66baebd1e456e/spotfire-analytics.svg "Spotfire Analytics") [ Spotfire Analytics ](/products/spotfire-analytics/reviews) **Zoho Analytics Alternatives** ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo") [ Domo ](/products/domo/reviews) ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense") [ Sisense ](/products/sisense/reviews) ![GoodData.AI](https://images.g2crowd.com/uploads/product/hd_favicon/30912f84a54e155c93297e3e1c575973/gooddata-ai.svg "GoodData.AI") [ GoodData.AI ](/products/gooddata-ai/reviews) ![IBM Cognos Analytics](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_24bb2b0b5af8e7d875ea09d767bcb097/ibm-cognos-analytics.jpg "IBM Cognos Analytics") [ IBM Cognos Analytics ](/products/ibm-cognos-analytics/reviews) ## Looker vs Zoho Analytics FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Zoho Analytics vs Looker? Looker stands out for its higher reviewer satisfaction scores and advanced data governance, while Zoho Analytics is favored for ease of use and integration within the Zoho ecosystem. | [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) | [Looker](https://www.g2.com/products/looker/reviews) | | --- | --- | | 4.2/5 (286 reviews) | 4.4/5 (1656 reviews) | | Mid-Market | Mid-Market | | 8.1 | 8.3 | | 8.1 | 8.6 | | Ease of Use (39 all-time mentions) | Data Governance | ### How do the pricing models of Zoho Analytics and Looker compare? Looker is rated higher for value, with a superior Price/Cost satisfaction score compared to Zoho Analytics. - **Zoho Analytics:** In recent reviews, many cite Zoho Analytics as a strong value for its cost, especially for organizations already using the Zoho suite, but some mention that key features are only available in higher-tier plans. - **Looker:** Reviewers describe Looker as an enterprise-grade tool with pricing that reflects its advanced capabilities, and recent reviews highlight satisfaction with its value for larger teams, though some note it can be expensive for smaller organizations. ### What are the best alternatives to Zoho Analytics and Looker? The top three alternatives to Zoho Analytics and Looker are Mode, Domo, and Sisense. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) | 4.2/5 (286 reviews) | Mid-Market | Strong value for Zoho users; some features gated by higher tiers | Ease of Use (39 all-time mentions) | | [Looker](https://www.g2.com/products/looker/reviews) | 4.4/5 (1656 reviews) | Mid-Market | Enterprise-grade pricing; high satisfaction for large teams | Data Governance | | [Mode](https://www.g2.com/products/mode-mode/reviews) | 4.5/5 (330 reviews) | Mid-Market | — | — | | [Domo](https://www.g2.com/products/domo/reviews) | 4.3/5 (1085 reviews) | Mid-Market | — | — | | [Sisense](https://www.g2.com/products/sisense/reviews) | 4.2/5 (1063 reviews) | Mid-Market | — | — | ### Which Analytics Platforms features should I prioritize when comparing Zoho Analytics and Looker? Buyers should prioritize Dashboards, Integrations, Data Governance, Customization, and Ease of Use when comparing Zoho Analytics and Looker. - **Dashboards:** Zoho Analytics has 22 all-time mentions for Dashboard Usability; Looker is frequently cited for interactive dashboards in recent reviews. - **Integrations:** Zoho Analytics: 28 all-time mentions for Integrations; Looker: 24 all-time mentions for Google Analytics integration and 20 for Slack. - **Data Governance:** Looker offers Data Governance features not present in Zoho Analytics. - **Customization:** Zoho Analytics: 15 all-time mentions for Customization; Looker: reviewers note limited customization options in recent reviews. - **Ease of Use:** Zoho Analytics: 39 all-time mentions; Looker: 8.3 Ease of Use score, slightly higher than Zoho Analytics at 8.0. ### What are the pros and cons of Zoho Analytics vs Looker? Zoho Analytics is strongest in ease of use and integration, while Looker excels in data governance and centralized data modeling. - **Zoho Analytics strengths:** Ease of Use (39 all-time mentions), Integrations (28), Dashboard Usability (22), Data Visualization (22), Customization (15), Automation (10). - **Zoho Analytics trade-offs:** Learning Curve (22), Limited Customization (14), Data Integration challenges (10), Integration Issues (10), Missing Features (10). - **Looker strengths:** Data Governance, centralized metrics with LookML, real-time data querying, strong integrations with Google Analytics (24) and Slack (20), high reviewer satisfaction on Quality of Support (8.6) and Meets Requirements (8.7). - **Looker trade-offs:** Steep learning curve for LookML and advanced features, limited visualization customization, higher pricing for small teams, performance can lag with large datasets or complex queries. ### Is Zoho Analytics or Looker better for small businesses? Zoho Analytics is a better fit for small businesses, supported by its ease of use and value sentiment among mid-market and small-business reviewers. - **Zoho Analytics:** Largest segment is Mid-Market; reviewers highlight ease of use, strong value, and integration with the Zoho suite as advantages for smaller organizations. - **Looker:** Largest segment is Mid-Market; reviewers note Looker is enterprise-focused, with pricing and setup complexity better suited to larger teams. ### Which Analytics Platforms platform has better integrations? Looker is favored for integrations, with higher reviewer-cited integration counts and broader third-party tool support. - **Zoho Analytics:** Integrates with Zoho CRM (26 all-time mentions) and Zoho Books (5); reviewers highlight easy integration within the Zoho ecosystem. - **Looker:** Integrates with Google Analytics (24 all-time mentions), Slack (20), and Adjust (18); reviewers frequently cite its strong integration with Google products and collaboration tools. ### How do Zoho Analytics and Looker compare on customer support? Looker leads on Quality of Support, with a 0.5-point advantage over Zoho Analytics (8.6 vs 8.1). - **Zoho Analytics:** Reviewers describe support as generally responsive and helpful, though some mention slow response times and limited support for advanced issues. - **Looker:** Reviewers consistently praise Looker's support, noting helpful onboarding, strong documentation, and effective troubleshooting for complex setups. ### Which is easier to implement, Zoho Analytics or Looker? Looker and Zoho Analytics are at near-parity on Ease of Setup, with Looker scoring 8.3 and Zoho Analytics 8.1. - **Zoho Analytics:** Reviewers highlight straightforward setup, especially within the Zoho ecosystem, but note a learning curve for advanced features and integrations. - **Looker:** Reviewers describe setup as easy for basic use, with more complexity for advanced data modeling and LookML configuration; onboarding is praised for larger teams. ### Which product has better Dashboards? Both Zoho Analytics and Looker are highly rated for Dashboards, with Looker holding a slight edge in reviewer-cited strengths and satisfaction scores. - **Zoho Analytics:** 22 all-time mentions for Dashboard Usability, 14 for Dashboard Customization, and an 8.2 Meets Requirements score. - **Looker:** Reviewers frequently cite interactive dashboards, real-time updates, and centralized reporting; 8.7 Meets Requirements score and strong sentiment for dashboard automation and sharing.