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By Meta Platforms, Inc
How would you rate your experience with WhatsApp Business Platform?
Pop-up Chat
115 reviewers of WhatsApp Business Platform have provided feedback on this feature.
Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives.
Notifications
This feature was mentioned in 116 WhatsApp Business Platform reviews.
Delivers notifications to both sides of the conversation.
Targeted Emails
108 reviewers of WhatsApp Business Platform have provided feedback on this feature.
Sends automated emails to further engage clients and potential clients.
In-App Messaging
Allows for live chat to be enabled within the app for customer help.
Co-Browsing
As reported in 108 WhatsApp Business Platform reviews.
Allows agents to join a customer's browser session and navigate through the website with them.
Customization
As reported in 104 WhatsApp Business Platform reviews.
Allows users to customize chat colors, text, logos, and branding.
Conversation Archiving
Based on 115 WhatsApp Business Platform reviews.
Archives conversations in a separate location for later reference.
Lead Development
Enables employees to denote potential customers.
Knowledge Base
As reported in 111 WhatsApp Business Platform reviews.
Establishes a knowledge base for employee reference during conversations.
Team Inbox
Based on 118 WhatsApp Business Platform reviews.
Provides a central location for help requests, helping employees respond sooner.
Customer Profiles
Allows for the creation of profiles for contacts and customers.
AI Text Generation
Based on 78 WhatsApp Business Platform reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
As reported in 72 WhatsApp Business Platform reviews.
Condenses long documents or text into a brief summary.
AI Text-to-Speech
As reported in 73 WhatsApp Business Platform reviews.
Simulates human-like speech from text inputs.
Transactional Messages
34 reviewers of WhatsApp Business Platform have provided feedback on this feature.
Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications
Bulk WhatsApp Messaging
As reported in 36 WhatsApp Business Platform reviews.
Enables users to send mass WhatsApp marketing campaigns
Conversational Messaging
38 reviewers of WhatsApp Business Platform have provided feedback on this feature.
Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty
Personalization
This feature was mentioned in 36 WhatsApp Business Platform reviews.
Offers features for personalizing WhatsApp messages based on customer information or past behavior
Promotional Messages
Based on 35 WhatsApp Business Platform reviews.
Allow users to share promotions with subscribers via WhatsApp
Automated Replies
As reported in 37 WhatsApp Business Platform reviews.
Provides automated WhatsApp message replies to recipients
Segmentation
As reported in 35 WhatsApp Business Platform reviews.
Deliver tailored promotions to specific audience segments
API Integration
Based on 36 WhatsApp Business Platform reviews.
Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API
WhatsApp Commerce
Allow customers to browse, discover, research, purchase, and complete payment in real-time
Analytics
Provides analytics on opt-ins, open and delivery rates, and click-throughs