# Intuit Mailchimp Email Marketing vs WhatCounts Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Intuit Mailchimp Email Marketing excels in user satisfaction, boasting a significantly higher overall rating compared to WhatCounts. Users appreciate its intuitive design tools, noting that "Mailchimp makes it simple to design emails that look professional without spending too much time on technical details."
- **Users say** that the ease of integration with other platforms is a standout feature for Mailchimp, with many highlighting its ability to connect seamlessly to online stores. This flexibility is a major advantage for small businesses looking to streamline their marketing efforts.
- **Reviewers mention** that WhatCounts offers a solid Lifecycle Marketing feature and a drag-and-drop template editor, making it easy to create automated campaigns. However, its overall user satisfaction lags behind Mailchimp, which may impact long-term adoption for some users.
- **According to verified reviews** , Mailchimp's performance in email deliverability is notably better, with users reporting higher success rates in reaching their audience. This is crucial for businesses that rely heavily on email marketing to drive engagement.
- **Users highlight** that while WhatCounts has a decent setup process, it doesn't match the quick implementation and user-friendly onboarding experience that Mailchimp provides. Many users appreciate how Mailchimp's templates allow for creative flexibility while maintaining brand consistency.
- **G2 reviewers note** that Mailchimp's support quality is rated higher, with users feeling more confident in the assistance they receive. This is particularly important for small businesses that may need more guidance as they navigate their email marketing strategies.



| | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 3.4 out of 5 | 
| **Total Reviews** | 12,980 | 14 | 
| **Largest Market Segment** | Small-Business (71.7% of reviews) | Mid-Market (64.3% of reviews) | 
| **Entry Level Price** | $0.00 | No pricing available | 

---
## Top Pros & Cons

### Intuit Mailchimp Email Marketing

Pros:
- Ease of Use (140 reviews)
- Email Marketing (80 reviews)

Cons:
- Expensive (44 reviews)
- Learning Curve (31 reviews)

### WhatCounts

**Not enough data**

---
## Ratings Comparison
| Rating | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
  | **Meets Requirements** | 8.7 (11135 reviews) | 7.8 (12 reviews) | 
  | **Ease of Use** | 8.7 (11204 reviews) | 6.7 (12 reviews) | 
  | **Ease of Setup** | 8.6 (5288 reviews) | 8.3 (5 reviews) | 
  | **Ease of Admin** | 8.7 (5183 reviews) | 8.7 (5 reviews) | 
  | **Quality of Support** | 8.0 (8481 reviews) | 7.7 (11 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (4704 reviews) | 8.3 (5 reviews) | 
  | **Product Direction (% positive)** | 7.8 (10870 reviews) | 3.2 (12 reviews) | 

---
## Pricing

### Intuit Mailchimp Email Marketing

#### Entry-Level Pricing

Plan: Free

Price: $0.00

Description: Easily create email campaigns and learn more about your customers

Key Features:
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations

[Browse all 4 editions](https://www.g2.com/products/intuit-mailchimp-email-marketing/pricing)

#### Free Trial

Yes

### WhatCounts

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Intuit Mailchimp Email Marketing** | 8.1/10 | 9468 |
| **WhatCounts** | 7.9/10 | 9 |

#### Email Marketing

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Email and Mobile Preview** | 8.9 (8668 reviews) ✓ Verified | 6.2 (7 reviews) ✓ Verified | 
| **Manage Email Lists** | 8.3 (8850 reviews) ✓ Verified | 7.6 (7 reviews) ✓ Verified | 
| **High-Volume Sending** | 8.7 (7888 reviews) ✓ Verified | 8.5 (8 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | 8.7 (8904 reviews) ✓ Verified | 7.5 (8 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.0 (8762 reviews) ✓ Verified | 7.5 (8 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.6 (8357 reviews) ✓ Verified | 8.3 (7 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.4 (6447 reviews) ✓ Verified | 8.3 (5 reviews) ✓ Verified | 
| **Multi-user Account** | 8.4 (1347 reviews) ✓ Verified | Not enough data | 
| **Surveys** | 8.0 (1117 reviews) ✓ Verified | Feature Not Available | 

#### Reporting & Analytics

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **A/B Testing** | 8.3 (4837 reviews) ✓ Verified | 8.8 (8 reviews) ✓ Verified | 
| **Basic Reporting** | 8.6 (7709 reviews) ✓ Verified | 8.1 (7 reviews) ✓ Verified | 

#### Generative AI

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **AI Text Generation** | 7.2 (170 reviews) | Not enough data | 
| **AI Text Summarization** | 7.2 (162 reviews) | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (50 reviews) | Not enough data | 
| **Autonomous Task Execution** | 7.0 (51 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (52 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (52 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (52 reviews) | Not enough data | 

#### Integration

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (3425 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.3 (2357 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.2 (2166 reviews) ✓ Verified | Not enough data | 
| **CRM Integration** | 8.1 (560 reviews) ✓ Verified | Not enough data | 
| **Social Media Integration** | 8.3 (676 reviews) ✓ Verified | Not enough data | 
| **E-Commerce Integration** | 8.3 (530 reviews) ✓ Verified | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Intuit Mailchimp Email Marketing** | 8.5/10 | 101 |
| **WhatCounts** | N/A | N/A |

#### Administration

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Template Creation** | 8.3 (78 reviews) | Not enough data | 
| **Preset Template Availability** | 7.8 (68 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.1 (69 reviews) | Not enough data | 
| **Email Segmentation** | 8.6 (70 reviews) | Not enough data | 
| **Detailed Server Logs** | 8.3 (70 reviews) | Not enough data | 
| **Notifications** | 8.0 (70 reviews) | Not enough data | 

#### Integrations

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Webhooks** | 8.4 (65 reviews) | Not enough data | 
| **Event Tracking API** | 8.7 (62 reviews) | Not enough data | 
| **Mail Send API** | 9.1 (79 reviews) | Not enough data | 
| **Spam Filter Testing** | 8.1 (56 reviews) | Not enough data | 

#### Platform

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Custom Tracking Domain** | 8.5 (61 reviews) | Not enough data | 
| **Multiple Domains** | 8.5 (57 reviews) | Not enough data | 
| **Dedicated IP** | 8.4 (51 reviews) | Not enough data | 
| **Documentation** | 8.4 (78 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.7 (70 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.6 (88 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.1 (65 reviews) | Not enough data | 
| **Performance and Reliability** | 8.8 (87 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Intuit Mailchimp Email Marketing** | 7.9/10 | 836 |
| **WhatCounts** | N/A | N/A |

#### Diagnosis

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **IP Address ** | 8.3 (471 reviews) | Not enough data | 
| **Domains** | 8.4 (516 reviews) | Not enough data | 
| **Content ** | 8.4 (176 reviews) | Not enough data | 
| **Policy Compliance** | 8.6 (556 reviews) | Not enough data | 

#### Tracking

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Processing Time** | 8.8 (677 reviews) | Not enough data | 
| **Placement ** | 8.5 (595 reviews) | Not enough data | 
| **Open Rate** | 8.6 (717 reviews) | Not enough data | 
| **Time to Open** | 8.6 (667 reviews) | Not enough data | 
| **Alerts** | 8.5 (620 reviews) | Not enough data | 

#### Reporting

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Campaign Performance** | 8.8 (733 reviews) | Not enough data | 
| **Domain Reputation** | 8.6 (575 reviews) | Not enough data | 
| **Brand Reputation** | 8.7 (597 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 8.4 (551 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.1 (19 reviews) | Not enough data | 
| **Decision Making** | 6.7 (20 reviews) | Not enough data | 

### AI Writing Assistant

| Product | Score | Reviews |
|---|---|---|
| **Intuit Mailchimp Email Marketing** | 8.5/10 | 25 |
| **WhatCounts** | N/A | N/A |

#### Grammar

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Grammar Check** | 8.6 (20 reviews) | Not enough data | 
| **Tone Check** | 8.8 (20 reviews) | Not enough data | 
| **Sentence Formatting** | 8.7 (20 reviews) | Not enough data | 

#### Formatting

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Plagiarism Check** | 8.0 (20 reviews) | Not enough data | 
| **Style Editor** | 8.4 (20 reviews) | Not enough data | 
| **Citation Finder** | 8.3 (20 reviews) | Not enough data | 

#### Content 

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Idea Recommendation** | 8.7 (20 reviews) | Not enough data | 
| **Content Generation** | 8.6 (20 reviews) | Not enough data | 
| **Form Generation** | 8.5 (20 reviews) | Not enough data | 

#### Product Type

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Standalone Application** | 8.8 (20 reviews) | Not enough data | 
| **Plugin** | 8.3 (20 reviews) | Not enough data | 

#### Generative AI

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **AI Text Generation** | 8.8 (19 reviews) | Not enough data | 
| **AI Text Summarization** | 8.2 (19 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Intuit Mailchimp Email Marketing** | N/A | N/A |
| **WhatCounts** | N/A | N/A |

#### Text Messaging

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Feature Not Available | 

#### SMS Platform

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Intuit Mailchimp Email Marketing** | 8.1/10 | 48 |
| **WhatCounts** | N/A | N/A |

#### Platform Basics

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Editing Platform** | 8.8 (35 reviews) | Not enough data | 
| **Spam Filter Testing** | 8.2 (35 reviews) | Not enough data | 
| **A/B Testing** | 8.8 (36 reviews) | Not enough data | 
| **Deliverability Testing** | 8.8 (39 reviews) | Not enough data | 
| **Design Testing** | 8.6 (35 reviews) | Not enough data | 

#### Platform Data

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Performance** | 9.0 (37 reviews) | Not enough data | 
| **Dashboard** | 8.7 (37 reviews) | Not enough data | 
| **Analytics** | 8.8 (36 reviews) | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (18 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Intuit Mailchimp Email Marketing** | N/A | N/A |
| **WhatCounts** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Email Marketing Software](https://www.g2.com/categories/email-marketing)

**Unique to Intuit Mailchimp Email Marketing (3):** [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Email Testing Software](https://www.g2.com/categories/email-testing)

**Unique to WhatCounts (2):** [Personalization Software](https://www.g2.com/categories/personalization), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Intuit Mailchimp Email Marketing | WhatCounts | 
|---|---|---|
| **Small-Business** | 71.7% | 14.3% | 
| **Mid-Market** | 21.2% | 64.3% | 
| **Enterprise** | 7.1% | 21.4% | 

### By Industry

#### Intuit Mailchimp Email Marketing

- **Marketing and Advertising:** 15.1%
- **Non-Profit Organization Management:** 5.9%
- **Information Technology and Services:** 4.9%
- **Computer Software:** 4.5%
- **Education Management:** 3.3%
- **Retail:** 3.3%
- **Internet:** 3.1%
- **Real Estate:** 2.9%
- **Higher Education:** 2.9%
- **Health, Wellness and Fitness:** 2.8%
- **Other:** 51.3%

#### WhatCounts

- **Newspapers:** 21.4%
- **Media Production:** 21.4%
- **Wireless:** 7.1%
- **Utilities:** 7.1%
- **Marketing and Advertising:** 7.1%
- **Internet:** 7.1%
- **Fine Art:** 7.1%
- **Events Services:** 7.1%
- **Consumer Goods:** 7.1%
- **Computer Software:** 7.1%

---
## Alternatives

### Alternatives to Intuit Mailchimp Email Marketing

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2574 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (560 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7409 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1220 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1110 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (715 reviews)
- [Twilio SendGrid Email Marketing Campaigns](https://www.g2.com/products/twilio-sendgrid-email-marketing-campaigns/reviews) — 4.0/5 stars (325 reviews)
- [Mailgun](https://www.g2.com/products/mailgun/reviews) — 4.2/5 stars (321 reviews)
- [Benchmark Email](https://www.g2.com/products/benchmark-email/reviews) — 4.3/5 stars (120 reviews)

### Alternatives to WhatCounts

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1220 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14708 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2574 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7409 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1110 reviews)
- [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) — 4.3/5 stars (1041 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (560 reviews)

---
## Top Discussions

### Intuit Mailchimp Email Marketing

- Title: [What is the best alternative to Mailchimp?](https://www.g2.com/discussions/intuit-mailchimp-what-is-the-best-alternative-to-mailchimp) — 9 comments, 1 upvote
  > **Top comment:** "In my opinion, one of the best alternatives to MailChimp is SendGrid. I have had excellent results, its API is very easy to implement and it has a large..."
- Title: [What kind of platform is Mailchimp?](https://www.g2.com/discussions/intuit-mailchimp-what-kind-of-platform-is-mailchimp) — 7 comments, 1 upvote
  > **Top comment:** "Email marketing "
- Title: [What is the best way to implement Mailchimp with Wordpress to get maximum email subscribers?](https://www.g2.com/discussions/what-is-the-best-way-to-implement-mailchimp-with-wordpress-to-get-maximum-email-subscribers) — 5 comments, 2 upvotes
  > **Top comment:** "That depends on what you want to do with your subscribers. It may sound strange but recently for us, https://subscribers.com/ has been working at first..."
- Title: [What are the features of Mailchimp?](https://www.g2.com/discussions/what-are-the-features-of-mailchimp) — 4 comments, 1 upvote
  > **Top comment:** "Whether you choose a free or paid subscription, the features range from creative email marketing, website and landing page design, mailers, and automation. ..."
- Title: [What does the future look like for Mailchimp?](https://www.g2.com/discussions/25866-what-does-the-future-look-like-for-mailchimp) — 4 comments, 1 upvote
  > **Top comment:** "While we cannot forecast the future, I would suggest that Mailchimp's concern for large and small, rich and poor users, will set it apart for success...."

### WhatCounts

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-whatcounts)