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# Adobe Marketo Engage vs WhatCounts Comparison - What are their main differences?

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Adobe Marketo EngageWhatCounts[+ Add Product](#)

Pricing

**Adobe Marketo Engage**
Free Trial

**Contact Us** Per Month · Select 

**Contact Us** Per Month · Prime

**Contact Us** Per Month · Ultimate

**Contact Us** Per Month · Growth

Show more

**WhatCounts**
No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**Adobe Marketo Engage**
$$$$$

**WhatCounts**
Not enough reviews yet

Average Discount

**Adobe Marketo Engage**
17%

**WhatCounts**
Not enough reviews yet

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Adobe Marketo Engage** 6 months
Based on 100 responses

**WhatCounts** 6 months
Based on 100 responses

Return on Investment

**Adobe Marketo Engage** 6 months
Based on 100 responses

**WhatCounts** 6 months
Based on 100 responses

 ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")

 ![WhatCounts](https://images.g2crowd.com/uploads/product/hd_favicon/c4743d078aad8768e77c324b4b1cddc8/whatcounts.svg "WhatCounts")

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**Pros & Cons**
from reviews

**Adobe Marketo Engage**

Ease of Use (193)

Automation (185)

Learning Curve (176)

Steep Learning Curve (135)

**WhatCounts**
Not enough data

Integrations

**Adobe Marketo Engage**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image")

Adobe Acrobat

](https://www.g2.com/products/adobe-acrobat/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image")

Adobe Express

](https://www.g2.com/products/adobe-express/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-journey-optimizer.png "Product Avatar Image")

Adobe Journey Optimizer

](https://www.g2.com/products/adobe-journey-optimizer/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d35bd7ed5dac9c71a644f1a99af5cff6/al-advantage.png "Product Avatar Image")

AL ADVANTAGE

](https://www.g2.com/products/al-advantage/reviews)[
View all
](https://www.g2.com/products/adobe-marketo-engage/integrations)

**WhatCounts**
Not enough data

Screenshots

**Adobe Marketo Engage**
 ![Adobe Marketo Engage screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1457717/Marketo-Engage-CVS-Health-Summit-Session-Artwork.png)

**WhatCounts**
 ![WhatCounts screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/69736/expirable-direct-uploads_2F1b995602-bc8b-4348-ae3b-81396917a671_2FWC_dashboard.png)

**Ratings**
from reviews

Meets Requirements

**Adobe Marketo Engage**

**8.3** /10

Based on 2,803 responses

**WhatCounts**

**7.8** /10

Based on 12 responses

Ease of Use

**Adobe Marketo Engage**

**7.4** /10

Based on 2,883 responses

**WhatCounts**

**6.7** /10

Based on 12 responses

Ease of Setup

**Adobe Marketo Engage**

**6.9** /10

Based on 1,528 responses

**WhatCounts**

**8.3** /10

Based on 5 responses

Ease of Admin

**Adobe Marketo Engage**

**7.7** /10

Based on 1,181 responses

**WhatCounts**

**8.7** /10

Based on 5 responses

Quality of Support

**Adobe Marketo Engage**

**7.6** /10

Based on 2,658 responses

**WhatCounts**

**7.7** /10

Based on 11 responses

Has the product been a good partner in doing business?

**Adobe Marketo Engage**

**7.7** /10

Based on 1,174 responses

**WhatCounts**

**8.3** /10

Based on 5 responses

Product Direction (% positive)

**Adobe Marketo Engage**

**8.0** /10

Based on 2,608 responses

**WhatCounts**

**3.2** /10

Based on 12 responses

**Features**
ratings from reviews

Email Marketing

Not enough data

**7.9** /10

Based on 9 responses

Marketing Automation

**7.2** /10

Based on 2,167 responses

Not enough data

Account Data Management

**8.2** /10

Based on 423 responses

Not enough data

Uncover more feature rated insights from real users to improve your shopping experience.

See it for free

Sales Engagement

**7.5** /10

Based on 44 responses

Not enough data

Email Tracking

**7.5** /10

Based on 99 responses

Not enough data

Outbound Call Tracking

**7.3** /10

Based on 24 responses

Not enough data

Sales Enablement

**7.5** /10

Based on 22 responses

Not enough data

Marketing Account Intelligence

**8.3** /10

Based on 371 responses

Not enough data

Account-Based Analytics

**8.1** /10

Based on 346 responses

Not enough data

Mobile Marketing

**8.3** /10

Based on 140 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
23.4%

Mid-Market(51-1000 emp.)
51.9%

Enterprise(\> 1000 emp.)
24.7%

Small-Business(50 or fewer emp.)
23.4%

Mid-Market(51-1000 emp.)
51.9%

Enterprise(\> 1000 emp.)
24.7%

Small-Business(50 or fewer emp.)
14.3%

Mid-Market(51-1000 emp.)
64.3%

Enterprise(\> 1000 emp.)
21.4%

Small-Business(50 or fewer emp.)
14.3%

Mid-Market(51-1000 emp.)
64.3%

Enterprise(\> 1000 emp.)
21.4%

**Reviewers' Industry**

[![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](https://www.g2.com/products/adobe-marketo-engage/reviews)
Adobe Marketo Engage

Computer Software
24.8%

Information Technology and Services
13.2%

Marketing and Advertising
11.8%

Internet
5.4%

Financial Services
4.3%

Other
40.4%

[![WhatCounts](https://images.g2crowd.com/uploads/product/hd_favicon/c4743d078aad8768e77c324b4b1cddc8/whatcounts.svg "WhatCounts")](https://www.g2.com/products/whatcounts/reviews)
WhatCounts

Newspapers
21.4%

Media Production
21.4%

Wireless
7.1%

Utilities
7.1%

Marketing and Advertising
7.1%

Other
35.7%

Alternatives

**Adobe Marketo Engage Alternatives**

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach")

[
Outreach
](/products/outreach/reviews)

**WhatCounts Alternatives**

 ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing")

[
Intuit Mailchimp Email...
](/products/intuit-mailchimp-email-marketing/reviews)

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

[
Salesforce Marketing Cloud
](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

 ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")

[
Dotdigital
](/products/dotdigital/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

## Adobe Marketo Engage vs WhatCounts

When assessing the two solutions, reviewers found Adobe Marketo Engage easier to use. However, WhatCounts is easier to set up and administer. Reviewers also preferred doing business with WhatCounts overall.

- Reviewers felt that Adobe Marketo Engage meets the needs of their business better than WhatCounts.
- When comparing quality of ongoing product support, reviewers felt that WhatCounts is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adobe Marketo Engage over WhatCounts.