Compare Adobe Marketo Engage and WhatCounts 
Featured Products
At a Glance
Market Segments
Mid-Market (53.4% of reviews)
Mid-Market (64.3% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,129)4.1 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansWhatCounts
Star Rating
(14)3.4 out of 5
Market Segments
Mid-Market (64.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about WhatCountsAdobe Marketo Engage vs WhatCounts
When assessing the two solutions, reviewers found Adobe Marketo Engage easier to use. However, WhatCounts is easier to set up and administer. Reviewers also preferred doing business with WhatCounts overall.
- Reviewers felt that Adobe Marketo Engage meets the needs of their business better than WhatCounts.
- When comparing quality of ongoing product support, reviewers felt that WhatCounts is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adobe Marketo Engage over WhatCounts.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
WhatCounts
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
WhatCounts
No trial information availableRatings
Meets Requirements
8.3
2,622
7.8
12
Ease of Use
7.3
2,683
6.7
12
Ease of Setup
6.8
1,333
8.3
5
Ease of Admin
7.6
1,176
8.7
5
Quality of Support
7.5
2,472
7.7
11
Has the product been a good partner in doing business?
7.7
1,169
8.3
5
Product Direction (% positive)
8.0
2,587
3.2
12
Features by Category
Email Marketing
Not enough data
6.2
7
|
Verified
Not enough data
7.6
7
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
7.5
8
|
Verified
Not enough data
7.5
8
|
Verified
Not enough data
8.3
7
|
Verified
Not enough data
8.3
5
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.8
8
|
Verified
Not enough data
8.1
7
|
Verified
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.3
1755
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1713
|
Verified
Not enough data
8.5
1657
|
Verified
Not enough data
Online Marketing
7.8
1698
|
Verified
Not enough data
7.8
1516
|
Verified
Not enough data
7.9
1571
|
Verified
Not enough data
7.4
1570
|
Verified
Not enough data
7.4
1337
|
Verified
Not enough data
Lead Management
8.5
1356
|
Verified
Not enough data
7.9
1250
|
Verified
Not enough data
8.2
1632
|
Verified
Not enough data
8.2
1597
|
Verified
Not enough data
8.4
1654
|
Verified
Not enough data
8.0
1534
|
Verified
Not enough data
8.3
1546
|
Verified
Not enough data
8.2
1602
|
Verified
Not enough data
Campaign Management
8.3
1610
|
Verified
Not enough data
8.3
1496
|
Verified
Not enough data
7.3
1188
|
Verified
Not enough data
7.0
943
Not enough data
Social
7.3
746
|
Verified
Not enough data
7.5
797
|
Verified
Not enough data
7.6
784
|
Verified
Not enough data
7.5
752
|
Verified
Not enough data
7.5
714
|
Verified
Not enough data
Reporting & Analytics
7.7
1648
|
Verified
Not enough data
7.2
1413
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1161
|
Verified
Not enough data
6.9
1010
|
Verified
Not enough data
Platform
7.7
902
|
Verified
Not enough data
8.0
899
|
Verified
Not enough data
8.4
913
|
Verified
Not enough data
7.7
635
|
Verified
Not enough data
7.3
636
|
Verified
Not enough data
7.7
901
|
Verified
Not enough data
7.6
594
Not enough data
Agentic AI - Marketing Automation
7.3
61
Not enough data
7.4
60
Not enough data
7.1
61
Not enough data
6.9
61
Not enough data
7.0
59
Not enough data
7.4
59
Not enough data
Integration
8.0
912
|
Verified
Not enough data
7.9
870
|
Verified
Not enough data
8.1
792
|
Verified
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.1
23
Not enough data
7.0
23
Not enough data
7.3
23
Not enough data
7.0
23
Not enough data
6.9
24
Not enough data
6.6
24
Not enough data
7.3
25
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
46
Not enough data
Customizations
7.7
81
Not enough data
8.5
79
Not enough data
7.8
45
Not enough data
7.6
47
Not enough data
7.9
83
Not enough data
Generative AI
6.7
40
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
8
Not enough data
7.9
7
Not enough data
7.1
8
Not enough data
7.9
7
Not enough data
Lead Intelligence
8.3
296
Not enough data
8.2
289
Not enough data
8.3
310
Not enough data
Lead Management
8.6
307
Not enough data
8.1
294
Not enough data
8.3
293
Not enough data
Marketing Campaigns
8.3
276
Not enough data
8.1
257
Not enough data
8.2
265
Not enough data
8.2
274
Not enough data
8.3
296
Not enough data
Data Availability - Marketing Account Intelligence
7.9
33
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
33
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.4
106
|
Verified
Not enough data
8.6
116
Not enough data
8.1
83
|
Verified
Not enough data
8.3
92
|
Verified
Not enough data
Campaigns
8.3
102
Not enough data
8.2
102
|
Verified
Not enough data
8.3
100
Not enough data
8.1
98
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
93
|
Verified
Not enough data
Platform
8.4
112
|
Verified
Not enough data
8.3
109
|
Verified
Not enough data
8.3
105
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and WhatCounts share no categories
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
WhatCounts is categorized as Personalization, Email Deliverability, Email Marketing, and SMS Marketing
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatCounts
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.1%
Internet
5.7%
Financial Services
4.1%
Other
39.5%
Newspapers
21.4%
Media Production
21.4%
Wireless
7.1%
Utilities
7.1%
Marketing and Advertising
7.1%
Other
35.7%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
WhatCounts has no discussions with answers
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