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# Salesforce Marketing Cloud vs WhatCounts Comparison - What are their main differences?

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Salesforce Marketing CloudWhatCounts[+ Add Product](#)

Pricing

**Salesforce Marketing Cloud**

**Starting at $1,250.00** Per Month · Pro

**Starting at $3,750.00** Per Month · Corporate

**Contact Us** · Enterprise

**WhatCounts**
No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**Salesforce Marketing Cloud**
$$$$$

**WhatCounts**
Not enough reviews yet

Average Discount

**Salesforce Marketing Cloud**
15%

**WhatCounts**
Not enough reviews yet

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Salesforce Marketing Cloud** 6 months
Based on 100 responses

**WhatCounts** 6 months
Based on 100 responses

Return on Investment

**Salesforce Marketing Cloud** 6 months
Based on 100 responses

**WhatCounts** 6 months
Based on 100 responses

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

 ![WhatCounts](https://images.g2crowd.com/uploads/product/hd_favicon/c4743d078aad8768e77c324b4b1cddc8/whatcounts.svg "WhatCounts")

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**Pros & Cons**
from reviews

**Salesforce Marketing Cloud**

Ease of Use (341)

Automation (197)

Learning Curve (209)

Steep Learning Curve (152)

**WhatCounts**
Not enough data

Integrations

**Salesforce Marketing Cloud**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a97b9f1db5fb047add69c0bdedf5939/amazon-simple-storage-service-s3.jpg "Product Avatar Image")

Amazon Simple Storage...

](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image")

Attentive

](https://www.g2.com/products/attentive/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1a70cdd349865c820ee875c1e18cada7/data-360-formerly-salesforce-data-cloud.jpeg "Product Avatar Image")

Data 360 (formerly Salesforce Data Cloud)

](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image")

Dynamic Yield

](https://www.g2.com/products/dynamic-yield/reviews)[
View all
](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/integrations)

**WhatCounts**
Not enough data

Screenshots

**Salesforce Marketing Cloud**
 ![Salesforce Marketing Cloud screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/58105/1.-einstein-overview.png)

**WhatCounts**
 ![WhatCounts screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/69736/expirable-direct-uploads_2F1b995602-bc8b-4348-ae3b-81396917a671_2FWC_dashboard.png)

**Ratings**
from reviews

Meets Requirements

**Salesforce Marketing Cloud**

**8.2** /10

Based on 3,303 responses

**WhatCounts**

**7.8** /10

Based on 12 responses

Ease of Use

**Salesforce Marketing Cloud**

**7.6** /10

Based on 3,788 responses

**WhatCounts**

**6.7** /10

Based on 12 responses

Ease of Setup

**Salesforce Marketing Cloud**

**7.3** /10

Based on 2,255 responses

**WhatCounts**

**8.3** /10

Based on 5 responses

Ease of Admin

**Salesforce Marketing Cloud**

**7.8** /10

Based on 1,719 responses

**WhatCounts**

**8.7** /10

Based on 5 responses

Quality of Support

**Salesforce Marketing Cloud**

**7.7** /10

Based on 3,118 responses

**WhatCounts**

**7.7** /10

Based on 11 responses

Has the product been a good partner in doing business?

**Salesforce Marketing Cloud**

**8.0** /10

Based on 1,686 responses

**WhatCounts**

**8.3** /10

Based on 5 responses

Product Direction (% positive)

**Salesforce Marketing Cloud**

**7.5** /10

Based on 3,188 responses

**WhatCounts**

**3.2** /10

Based on 12 responses

**Features**
ratings from reviews

Email Marketing

Not enough data

**7.9** /10

Based on 9 responses

Marketing Automation

**7.7** /10

Based on 1,367 responses

Not enough data

Push Notification

**9.2** /10

Based on 35 responses

Not enough data

Uncover more feature rated insights from real users to improve your shopping experience.

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Personalization Engines

**8.8** /10

Based on 49 responses

Not enough data

SMS Marketing

**8.9** /10

Based on 41 responses

Not enough data

Customer Journey Mapping

**8.4** /10

Based on 122 responses

Not enough data

Attribution

**8.5** /10

Based on 51 responses

Not enough data

Customer Journey Analytics

**8.0** /10

Based on 59 responses

Not enough data

Landing Page Builders

**7.8** /10

Based on 53 responses

Not enough data

Lead Capture

**7.8** /10

Based on 57 responses

Not enough data

Loyalty Management

**9.2** /10

Based on 16 responses

Not enough data

A/B Testing

**8.4** /10

Based on 17 responses

Not enough data

AI Marketing Agents

**9.5** /10

Based on 215 responses

Not enough data

Mobile Marketing

**8.7** /10

Based on 56 responses

Not enough data

Marketing Analytics

**8.2** /10

Based on 148 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
28.3%

Mid-Market(51-1000 emp.)
47.3%

Enterprise(\> 1000 emp.)
24.4%

Small-Business(50 or fewer emp.)
28.3%

Mid-Market(51-1000 emp.)
47.3%

Enterprise(\> 1000 emp.)
24.4%

Small-Business(50 or fewer emp.)
14.3%

Mid-Market(51-1000 emp.)
64.3%

Enterprise(\> 1000 emp.)
21.4%

Small-Business(50 or fewer emp.)
14.3%

Mid-Market(51-1000 emp.)
64.3%

Enterprise(\> 1000 emp.)
21.4%

**Reviewers' Industry**

[![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
Salesforce Marketing Cloud

Computer Software
12.8%

Marketing and Advertising
12.0%

Information Technology and Services
10.2%

Financial Services
5.2%

Internet
3.3%

Other
56.5%

[![WhatCounts](https://images.g2crowd.com/uploads/product/hd_favicon/c4743d078aad8768e77c324b4b1cddc8/whatcounts.svg "WhatCounts")](https://www.g2.com/products/whatcounts/reviews)
WhatCounts

Newspapers
21.4%

Media Production
21.4%

Wireless
7.1%

Utilities
7.1%

Marketing and Advertising
7.1%

Other
35.7%

Alternatives

**Salesforce Marketing Cloud Alternatives**

 ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach")

[
Bloomreach
](/products/bloomreach-bloomreach/reviews)

 ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)")

[
SAP Engagement Cloud...
](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

 ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")

[
Braze
](/products/braze/reviews)

 ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")

[
Dotdigital
](/products/dotdigital/reviews)

**WhatCounts Alternatives**

 ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing")

[
Intuit Mailchimp Email...
](/products/intuit-mailchimp-email-marketing/reviews)

 ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")

[
Dotdigital
](/products/dotdigital/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")

[
Brevo
](/products/brevo-brevo/reviews)

## Salesforce Marketing Cloud vs WhatCounts FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Agentforce Marketing... vs WhatCounts?

Agentforce Marketing... stands out for its higher G2 rating, larger review volume, and more advanced automation and personalization capabilities, while WhatCounts is rated lower and has fewer reviews.

| [Agentforce Marketing...](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | [WhatCounts](https://www.g2.com/products/whatcounts/reviews) |
| --- | --- |
| 4.0/5 (4,629 reviews) | 3.4/5 (14 reviews) |
| — | — |
| 7.3 | 8.3 |
| 7.7 | 7.7 |
| Advanced automation, AI-driven personalization, and multi-channel journey orchestration | Lifecycle marketing and drag-and-drop template editor |

### How do the pricing models of Agentforce Marketing... and WhatCounts compare?

Agentforce Marketing... is perceived as less cost-effective than WhatCounts, as reflected in reviewer sentiment and satisfaction scores.

- **Agentforce Marketing...:** Reviewers frequently mention that costs can increase significantly depending on required modules and that pricing is expensive for organizations adding multiple features.
- **WhatCounts:** Reviewers highlight that WhatCounts offers most features of upper-tier ESPs at a fraction of the price, with several noting it as a bargain and a low-cost alternative.
- **Switching reasons:** Reviewers switching away from Agentforce Marketing... cite high costs and complexity as key factors.

### What are the best alternatives to Agentforce Marketing... and WhatCounts?

The top 3 alternatives to Agentforce Marketing... and WhatCounts are Intuit Mailchimp Email..., Bloomreach, and Braze.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Agentforce Marketing...](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4,629 reviews) | — | Pricing is considered expensive, especially with added modules | Advanced automation, AI-driven personalization, and multi-channel journey orchestration |
| [WhatCounts](https://www.g2.com/products/whatcounts/reviews) | 3.4/5 (14 reviews) | — | Most features at a fraction of the price, considered a bargain | Lifecycle marketing and drag-and-drop template editor |
| [Intuit Mailchimp Email...](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) | 4.3/5 (12,984 reviews) | Small-Business | — | Ease of use and strong email marketing capabilities |
| [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5 (778 reviews) | Mid-Market | — | Personalization and AI-driven marketing automation |
| [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1,689 reviews) | Mid-Market | — | Cross-channel campaign management and customer engagement |

### Which AI Marketing Agents features should I prioritize when comparing Agentforce Marketing... and WhatCounts?

Buyers should prioritize automation and journey orchestration, personalization, ease of use, integration capabilities, and reporting when comparing Agentforce Marketing... and WhatCounts.

- **Automation and journey orchestration:** Agentforce Marketing... is frequently cited for advanced automation and multi-channel journey orchestration, while WhatCounts is noted for lifecycle marketing automation.
- **Personalization:** Agentforce Marketing... reviewers highlight AI-driven personalization and dynamic content as key strengths; WhatCounts supports conditional statements in emails but with less emphasis on AI-driven personalization.
- **Ease of use:** Agentforce Marketing... scores 7.6 and WhatCounts 6.7 on Ease of Use, with reviewers noting a steeper learning curve for Agentforce Marketing... but more robust capabilities.
- **Integration capabilities:** Agentforce Marketing... integrates with Tableau and the Salesforce ecosystem, supporting unified data and campaign management; WhatCounts supports API-based list updates and works with other platforms, but with fewer integration mentions.
- **Reporting:** Both products offer reporting, but reviewers note Agentforce Marketing... provides more advanced analytics and performance measurement, while WhatCounts is described as less robust in reporting.

### What are the pros and cons of Agentforce Marketing... vs WhatCounts?

Agentforce Marketing...'s headline strength is advanced automation and AI-driven personalization, while WhatCounts is valued for its affordability and ease of use for basic campaigns.

- **Agentforce Marketing... strengths:** Advanced automation, AI-driven personalization, multi-channel journey orchestration, deep integration with Salesforce ecosystem, and robust segmentation and reporting.
- **Agentforce Marketing... trade-offs:** Steep learning curve, complex setup and customization, higher costs with added modules, and technical expertise required for advanced features.
- **WhatCounts strengths:** Lifecycle marketing, drag-and-drop template editor, affordability compared to upper-tier ESPs, and ease of use for basic email campaigns.
- **WhatCounts trade-offs:** Less robust reporting, limited creative flexibility, interface described as unintuitive and clunky, and fewer advanced automation and personalization features.

### Is Agentforce Marketing... or WhatCounts better for small businesses?

Intuit Mailchimp Email... is the top alternative for small businesses, but between Agentforce Marketing... and WhatCounts, WhatCounts is a better fit for small businesses based on reviewer sentiment and pricing.

- **Agentforce Marketing...:** Reviewers note that the platform is powerful but complex and resource-intensive, with higher costs and a steep learning curve, making it less ideal for small businesses without technical resources.
- **WhatCounts:** Reviewers highlight its affordability, ease of use for basic campaigns, and suitability for organizations seeking a cost-effective solution, aligning better with small-business needs.

### Which AI Marketing Agents platform has better integrations?

Agentforce Marketing... is favored for integrations due to its deep connections with the Salesforce ecosystem and Tableau.

- **Agentforce Marketing...:** Integrates with Tableau (13 all-time G2 review mentions) and is frequently cited for its integration with Salesforce and related platforms.
- **WhatCounts:** Reviewers mention API-based list updates and compatibility with other platforms, but with fewer specific integration mentions.

### How do Agentforce Marketing... and WhatCounts compare on customer support?

Agentforce Marketing... and WhatCounts are rated equally on Quality of Support, both scoring 7.7, indicating parity in reviewer satisfaction.

- **Agentforce Marketing...:** Reviewers describe support as helpful during onboarding and transitions, but note that technical expertise is often required for troubleshooting and advanced setup.
- **WhatCounts:** Reviewers mention positive experiences with account representatives and customer service, with some citing variability in support response times.

### Which is easier to implement, Agentforce Marketing... or WhatCounts?

WhatCounts scores higher on Ease of Setup (8.3 vs. 7.3), indicating reviewers find it easier to implement than Agentforce Marketing....

- **Agentforce Marketing...:** Reviewers frequently mention a steep learning curve, resource-intensive setup, and the need for technical expertise or third-party consultants for full implementation and integration.
- **WhatCounts:** Reviewers describe the platform as easy to set up and navigate, with a straightforward onboarding process and minimal technical barriers for basic use.

### Which product has better Engagement?

Agentforce Marketing... is rated higher for Engagement, the most frequently mentioned feature across both products.

- **Agentforce Marketing...:** Engagement is supported by advanced automation, AI-driven personalization, and multi-channel journey orchestration, with reviewers highlighting improved campaign performance and customer targeting.
- **WhatCounts:** Engagement is enabled through lifecycle marketing and segmentation, but reviewers note more limited creative and automation capabilities compared to Agentforce Marketing....