---
title: Webtrends Optimize Reviews
meta_title: 'Webtrends Optimize Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 226 reviews by the users' company size, role or industry
  to find out how Webtrends Optimize works for a business like yours.
aggregate_rating:
  rating_value: 4.8
  review_count: 226
  scale: '5'
date_modified: '2026-07-14'
parent_category:
  name: Conversion Rate Optimization Tools
  url: https://www.g2.com/categories/conversion-rate-optimization-tools
---

# Webtrends Optimize Reviews
**Vendor:** Webtrends Optimize  
**Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)  
**Average Rating:** 4.8/5.0  
**Total Reviews:** 226
## About Webtrends Optimize
Webtrends Optimize is the highest rated A/B Testing platform on G2.com. In addition to A/B testing we also offer features like MVT, Personalisation, Social Proofing, Product Recommendations, Surveys &amp; other CRO/UX tools (Urgency messaging, Exit Intent Pop-ups, Hello bars etc.), all wrapped up in integrations with your platforms for Analytics (GA4, Fullstory, Contentsquare etc.), Data Warehouses (Snowflake, Bigquery, Databricks, etc.) and CDPs (Shopify, Bloomreach, Salesforce etc.) Uniquely, Webtrends Optimize offers all of our features and tools in a single, all-inclusive package. That includes no limits on number of metrics captured, experiments run, users in the platform, etc. We also have the best-rated support team of all platforms, and guided onboarding to make sure you start on the right foot. There are no tiers, paywalls or upgrades required to access anything in the platform, and our SaaS licence pricing is based purely on the number of sessions your website gets, and scales appropriately as you grow. So, you always get access to everything, at a price that is fair.



## Webtrends Optimize Pros & Cons
**What users like:**

- Users commend the **excellent customer support** of Webtrends Optimize, highlighting prompt responses and thorough service. (24 reviews)
- Users love the **user-friendly visual editor** of Webtrends Optimize, making it easy for non-technical users to navigate. (15 reviews)
- Users appreciate the **clean and user-friendly interface** of Webtrends Optimize, enhancing navigation and efficiency across tasks. (11 reviews)
- Users value the **detailed analytics** from Webtrends Optimize, enabling informed decisions through clear insights and reporting. (10 reviews)
- Users value the **easy setup** of Webtrends Optimize, appreciating seamless integration and streamlined experimentation processes. (10 reviews)
- Users value the **helpful support team** at Webtrends Optimize, appreciating their quick communication and assistance. (10 reviews)
- Users value the **custom integrations** offered by Webtrends Optimize, enhancing their ability to tailor the tool to specific needs. (10 reviews)
- Intuitive (9 reviews)
- Users value the **easy-to-use visual editor** of Webtrends Optimize, enabling quick and successful A/B tests effortlessly. (8 reviews)
- Customer Engagement (8 reviews)

**What users dislike:**

- Users find the **steep learning curve** of Webtrends Optimize challenging, particularly with advanced features and UI navigation. (8 reviews)
- Users find the **difficult learning curve** of Webtrends Optimize can hinder initial setup and feature usage. (6 reviews)
- Users find the **learning difficulty** of Webtrends Optimize challenging, particularly with the advanced features and documentation. (5 reviews)
- Users find the **interface design poor** , as navigation and feature accessibility can be confusing and cumbersome. (4 reviews)
- Users note that **required expertise** can hinder accessibility for non-technical users trying to utilize the platform effectively. (4 reviews)
- Users find the **steep learning curve** of Webtrends Optimize challenging, requiring time and technical expertise to navigate effectively. (4 reviews)
- Users find the **current UI unintuitive** , suggesting improvements like tooltips to assist less technical users more effectively. (4 reviews)
- Bugs (3 reviews)
- Poor Documentation (3 reviews)
- Time-Consuming (3 reviews)

## Webtrends Optimize Reviews
  ### 1. Simple to use and great support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2019

**What do you like best about Webtrends Optimize?**

Simplicity in terms of being able to jump in and use the platform without much in the way off training or the need for much previous experience. The reporting element had plenty of depth but again was easy to use. And the support provided for any questions or little things we need any help with was was fantastic.

**What do you dislike about Webtrends Optimize?**

For what I used the platform for I didn't really find any negatives - it did what we wanted it to and we always found it easy to use.

**Recommendations to others considering Webtrends Optimize:**

I would say it is definitely worth looking very seriously at. Very easy to use for people like me without much experience but I could also see that there was a lot of extra things in there that could be really beneficial for people with a little more technical expertise so it seemed to tick a lot of boxes whatever your level of use/experience.

**What problems is Webtrends Optimize solving and how is that benefiting you?**

Being able to test different elements on our B2B sites to make sure that we provided the most efficient and best journey for our users, to increase bookings and make their life as easy as possible. There are a lot of competitors in the space so this was essential.

  ### 2. Great full featured CRO platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Richard M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 13, 2019

**What do you like best about Webtrends Optimize?**

Webtrends Optimize is a robust CRO platform that includes all features without the need for additional licencing. This is especially handy for targeting users based on any number of things including geo-targeting. 

**What do you dislike about Webtrends Optimize?**

At this stage I haven't found anything I dislike.

**What problems is Webtrends Optimize solving and how is that benefiting you?**

Being able to deliver cost effective CRO campaigns for clients has allowed us to increase our client base. We are confident that Webtrends Optimize is able to deliver a consistent, reliable experience to clients and their users.

  ### 3. Great product & great working experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

**Reviewed Date:** November 25, 2019

**What do you like best about Webtrends Optimize?**

Simple and easy to use platform, from setting up tests and targets, to segmentation, to reporting, our whole team found the technology very intuitive and we liked the fact that it continued to be developed and improved throughout our time using it. The service was also very good and they really took the time to understand what we were trying to achieve to ensure they could support is in the right way.


**What do you dislike about Webtrends Optimize?**

Not really a lot to dislike. Anything we flagged in terms of suggestions for little improvements etc. they were very quick to take on board and review, add, or change so even little niggles didn’t last long

**What problems is Webtrends Optimize solving and how is that benefiting you?**

They helped us get a proper testing roadmap in place and it was fantastic for us when we launched our responsive website as we were able to fully segment and test everything along the way.

  ### 4. Webtrends Optimize is a Great Product and Simple to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matthew W. | Senior Recruitment Consultant, Staffing and Recruiting, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 20, 2019

**What do you like best about Webtrends Optimize?**

I've used Webtrends Optimize to personalise our merchandising and ads to ensure the right people are seeing the right information that's relevant

**What do you dislike about Webtrends Optimize?**

It's not really a dislike but i did need some support on the more advanced targeting rules but the team there were great and helped set this up with me

**Recommendations to others considering Webtrends Optimize:**

Out of the box Webtrends Optimize is fantastic but make use to the team there too because they're help you unlock so much more with their ideas and ability

**What problems is Webtrends Optimize solving and how is that benefiting you?**

Our CMS is limited and without expensive development it wouldn't have been possible for me to set up the personalisation I've been able to using Webtrends Optimize

  ### 5. Webtrends Analytics website improvements

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.)

**Reviewed Date:** November 10, 2019

**What do you like best about Webtrends Optimize?**

clear and precise communication. All of the recommendations received from webtrends have been designed to improve both the customer behaviour and drive the internal revenue. I really like the fact the team are so contactable and go the extra mile in order to ensure you feel supported. We have been having weekly calls with the Webtrends optimise team and have the ability to scale up or reduce this according to our needs. This makes me feel confident we have found a strong collabrative company to work with. 

**What do you dislike about Webtrends Optimize?**

nothing so far..  The support has been great.  

**Recommendations to others considering Webtrends Optimize:**

I would definitely recommend Webtrends, They have experienced team of experts that have been giving fantastic support regarding optimisation of our website. 

**What problems is Webtrends Optimize solving and how is that benefiting you?**

We have a platform that needs experts to review and come up with Data led decision to improve its performance. Webtrends have done just that and have identified bottlenecks and a plan of actions that will massively improve our conversion and in turn our revenue. The fact we now have a roadmap for success has given me a lot more confidence in the direction the website in now heading. Internally this is not the knowledge base we have so we were looking for a cost effective solution to help ensure we montise/optimise our site effeciently. Webtrends also have a lot of technology we have not executed as yet so I am looking forward to utilising some of the offerings that are available. 

  ### 6. Good insights, easy to use tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris M. | Lead Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2019

**What do you like best about Webtrends Optimize?**

We've built dozens of tests through Webtrends for our agency, and never really struggled. The UI is straightforward enough and the support team is helpful too, but all of the additional bits they offer are what really makes it a compelling proposition for our clients.

**What do you dislike about Webtrends Optimize?**

Nothing really - more than does the job, and it's pretty cheap for the features it has compared to what we'd have to pay the other tools on the market.

**What problems is Webtrends Optimize solving and how is that benefiting you?**

We're servicing a handful of medium-to-enterprise size clients, suggesting various improvements they can make to their site to improve their UI, UX and overall offering.

  ### 7. Knowledgable, Flexible, Approachable

**Rating:** 4.5/5.0 stars

**Reviewed by:** Darran K. | Head of eCommerce, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 15, 2019

**What do you like best about Webtrends Optimize?**

They're very approachable and flexible. You speak to human beings who understand what you're trying to achieve. 

**What do you dislike about Webtrends Optimize?**

We're based up north and they're in London - ideally you'd be nearby.

**Recommendations to others considering Webtrends Optimize:**

Ask Webtrends to put you in touch and I will speak personally about them.  

**What problems is Webtrends Optimize solving and how is that benefiting you?**

We're optimizing our website by performing scientific experiments and implementing changes based on real data from those experiments. 

  ### 8. Testing and Personalisation with Webtrends Optimize

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** November 24, 2019

**What do you like best about Webtrends Optimize?**

The WYSIWYG editor gives us the ability to deliver personalised content to our website visitors. We liked the advanced geolocation and segmentation features with the product. Combined with the excellent support and services provided by the Webtrends Optimize team, we got really positive results from and increased NPS. As a regulated business, it was important to us that Webtrends Optimize had the security and user controls necessary to ensure compliance,

**What do you dislike about Webtrends Optimize?**

The multivariate testing methodology is one of the most advanced. Initially we did struggled to understand how to interpret and communicate the results. However the team at Optimize we great at being able to explain this to us. 

**What problems is Webtrends Optimize solving and how is that benefiting you?**

Having a formal testing programme reduced our risks to change. Personalisation has improved customer experience and NPS. Conversion rates for the enquiries also improved. 

  ### 9. Great experience with working with Webtrends 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Liam H. | Head Of Ecommerce and digital, Enterprise (> 1000 emp.)

**Reviewed Date:** November 05, 2019

**What do you like best about Webtrends Optimize?**

WebTrends data driven approach and time they took to understand our business and help shape our performance KPI’s was brilliant. The technology was simple to use easy to implement. 

**What do you dislike about Webtrends Optimize?**

There was nothing to dislike about working with Webtrends. I have and I will continue to recommend them. 

**What problems is Webtrends Optimize solving and how is that benefiting you?**

We were able to launch a responsive site and test it end to end to make sure we were on track to achieving key KPI’s set. Plus it helped us scope
Our optimisation roadmap with a data driven approach, which was a complete new way of looking at things at that time in the organisation. 

  ### 10. Good service

**Rating:** 3.5/5.0 stars

**Reviewed by:** Freddie W. | Sales & Marketing Handler, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 22, 2019

**What do you like best about Webtrends Optimize?**

Webtrends optimize makes it simple to implement A-B testing across many pages of your site, and easily manage the results of the tests. 

**What do you dislike about Webtrends Optimize?**

The website feels slightly slower on occasion due to the additional code used by Webtrends Optimize.

**What problems is Webtrends Optimize solving and how is that benefiting you?**

I've realised that improving the UX of our site is essential to securing improved CTR and conversions. 

  ### 11. Excellent product and service!!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matthew W. | Client Services Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 02, 2020

**What do you like best about Webtrends Optimize?**

The customer support our teams receive!! The product too is very rich in features and very intuitive for the teams using it.

**What do you dislike about Webtrends Optimize?**

There is nothing that I can think of that we dislike!

**What problems is Webtrends Optimize solving and how is that benefiting you?**

Helping deliver incremental results for our clients.

  ### 12. A great platform and a great team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nici H. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2019

**What do you like best about Webtrends Optimize?**

Webtrends Optimize team are helpful, knowledgeable and have endless ideas for increasing online conversions. The visual editor allowed us to implement some more basic tests in-house, but with the help of their support and dev team, we implemented more sophisticated tests with impressive results.

**What do you dislike about Webtrends Optimize?**

Nothing to dislike. Our only challenge is finding the time and resource to make the most of the platform!

**Recommendations to others considering Webtrends Optimize:**

You won't regret it

**What problems is Webtrends Optimize solving and how is that benefiting you?**

Identifying opportunities for UX improvements, including reducing exit rates and increasing conversion. It's brilliant to be able to test and prove successful results therefore quantifying investment for web development changes.

  ### 13. An AB testing tool that performs well, is powerful and yet easy to get to grips with.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matthew B. | Regional Sales Manager Wholesale Sales, UK & Ireland, Enterprise (> 1000 emp.)

**Reviewed Date:** November 26, 2019

**What do you like best about Webtrends Optimize?**

The reporting tab which gives a great overview of the tests you’re running and how they are performing. For me, getting to see this information without the need of exporting the results into a spreadsheet is a real time saver.

**What do you dislike about Webtrends Optimize?**

Nothing that comes to mind but I wouldn’t regard myself as a “power user”  and although Webtrends Optimize has a code based interface all my needs are met using the visual editor.

**What problems is Webtrends Optimize solving and how is that benefiting you?**

To increase conversion, bookings, AOV and make sure our customer journeys were streamlined.

  ### 14. Seems to be easy enough to build out tests

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 27, 2019

**What do you like best about Webtrends Optimize?**

We are using this on a few client websites, and it seems to be easy enough to get up and running. The Visual Editor works well and lets you do most things from one place. I like the fact that you can have a lot of variations and not have to pay more. The reporting side is great too, very easy to see what is significant and what the uplift is.to get the product up and running on a site takes minutes as well and has NO flicker!

**What do you dislike about Webtrends Optimize?**

The fact that Optimize is incorrectly spelt with a Z.

**What problems is Webtrends Optimize solving and how is that benefiting you?**

Compared to the other products on the market, this is up there, no features are missing yet, so worth it’s worth talking to them.

  ### 15. Great people, slick service but more importantly exceptional results!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 31, 2019

**What do you like best about Webtrends Optimize?**

Webtrends Optimize managed the whole process for us and exceeded the deliverables we set out at the beginning of the project. Really helped us refine our user experience and the results were clear to see from the MI.

**What do you dislike about Webtrends Optimize?**

Nothing - the service and results from the team exceeded expectations.

**What problems is Webtrends Optimize solving and how is that benefiting you?**

We operated a website with 1.5 million+ users - all trying to get different information and run different transactions. Unfortunately the site navigation was confusing so people were giving up and calling our contact centre. We partnered with the guys at webtrends optimize to solve this problem and the results were incredible.

Phone and post traffic was significantly reduced. Our members found the information they were looking for quicker (normally within 3 or 4 clicks) and client satisfaction of our digital experience was greatly increased.

  ### 16. Awesome CRO tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 06, 2019

**What do you like best about Webtrends Optimize?**

The new UI has come a huge way. Used the tool quite a few years ago and again recently, and it's unrecognisable. The Visual Editor actually works!

Really like how everything is available too - server side testing in particular but the new bits around Social Proofing and Recommendations seem quite interesting as well.

**What do you dislike about Webtrends Optimize?**

Haven't really come across anything objectionable. The team can code, and can do more with Optimize than most other CRO platforms I've come across.

**What problems is Webtrends Optimize solving and how is that benefiting you?**

Using the tool as an agency, on behalf of our clients. Helping them to understand which changes they can make, and how to operate safely when undertaking their web development roadmap.

Also identifying opportunities for UX improvements, and revenue uplift as a result.

  ### 17. Went out of their way to constantly improve our account

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.)

**Reviewed Date:** November 12, 2019

**What do you like best about Webtrends Optimize?**

We had a dedicated developer who got to know our site inside out which made build times and QA much quicker. Our account managers where very thorough and great at digging into the data for our more complicated test. 

**What do you dislike about Webtrends Optimize?**

It would've been great to have more roadmap workshops and test suggestions and social occasions with the team.

**What problems is Webtrends Optimize solving and how is that benefiting you?**

We are constantly improving customer journeys, adding in new functionality including quick buy. We have increased Virgin Train ticket sales and bespoke templates mean that we can inform customers about any disruption. The self serve platform has allowed us to quickly implement tests when needed. 

  ### 18. Simple and logical platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 24, 2019

**What do you like best about Webtrends Optimize?**

Simplicity  of the wysiwg interface which allows the most novice users to login and  easily create a test and track performance.

**What do you dislike about Webtrends Optimize?**

Some features are only available for devs who know how to code, it  would be good if all features could be used by by non technical employees such eCommerce managers.

**Recommendations to others considering Webtrends Optimize:**

Very simple to use 

**What problems is Webtrends Optimize solving and how is that benefiting you?**

Highlighting customer pain points, reducing exit rates, increasing page progression and ultimately increasing conversion. 

Our biggest conversion growth has been on mobile, this was achieved by testing different versions of our price ticket allowing us to take learnings and refine to an optimal level.

Also used to personalise  marketing campaigns to increase AOVs 



  ### 19. a great company

**Rating:** 5.0/5.0 stars

**Reviewed by:** John H. | Travel Solutions Director, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2019

**What do you like best about Webtrends Optimize?**

The directors of the company are highly knowledgeable and accessible to their customers should you need them

**What do you dislike about Webtrends Optimize?**

Webtrends are based in London while we are in Cornwall so it's a long journey to meet with them

**What problems is Webtrends Optimize solving and how is that benefiting you?**

They help with website optimisation and allow us to understand ho traffic flows through our websites.

  ### 20. Fantastic Product and Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 06, 2019

**What do you like best about Webtrends Optimize?**

Webtrends Optimize is an exceptional company to work with, they have an outstanding product which is both simple and intuitive to use. They always go above and beyond to provide you then highest standard of service within their market. I have used several other companies in the past but have found Webtrends Optimize as the best to date.

**What do you dislike about Webtrends Optimize?**

Nothing, our experience was only positive.

**Recommendations to others considering Webtrends Optimize:**

Highly recommended, great platform and easy to use which led to an uplift in revenue for us.

**What problems is Webtrends Optimize solving and how is that benefiting you?**

We used their expertise to successfully uplift our revenue and to increase our conversions.

  ### 21. Does exactly what it says on the tin... and more besides

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Design | Enterprise (> 1000 emp.)

**Reviewed Date:** November 22, 2019

**What do you like best about Webtrends Optimize?**

The easy to use interface meant I didn't need to have in-depth development experience which allowed me to quickly create experiments. 

**What do you dislike about Webtrends Optimize?**

Nothing that I came across during the time I was using it

**Recommendations to others considering Webtrends Optimize:**

There were and still are a number of CRO vendors to choose from but from my experience Webtrends Optimize was head and shoulders above the others.

**What problems is Webtrends Optimize solving and how is that benefiting you?**

Didn't have any issues so its difficult to say about problem solving but the main benefit was not having to rely on developers who were always stacked up.

  ### 22. Rich featureset, great consulting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2019

**What do you like best about Webtrends Optimize?**

Very good and rich featureset, stable platform and the current UI means that the learning curve is a lot less steep and is easy to get ramped up on. 

**What do you dislike about Webtrends Optimize?**

No particular features of note worth mentioning. 

**Recommendations to others considering Webtrends Optimize:**

If considering Webtrends Optimize, I'd highly recommend utilising their consulting services as well if you can afford them. The expertise delivered is well worth the money and helps to get the most out of the already-competent  platform. 

**What problems is Webtrends Optimize solving and how is that benefiting you?**

Conversion rate optimisation, segmentation and personalisation exercises to improve the performance of our lead gen pages. 

  ### 23. Good A/B testing solution

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Hardware | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 15, 2019

**What do you like best about Webtrends Optimize?**

Webtrends Optimize helps us to
- Test different variations so that we can identify the most user friendly designs. 
- Make data driven desicions based on test results
- Serving tests as optimals which allow us to save development time


**What do you dislike about Webtrends Optimize?**

- Self serve feature could be more intuitive, there is an initial steep learning curve to launch the more advance tests


**What problems is Webtrends Optimize solving and how is that benefiting you?**

- Confidence in rolling out new/improving features to increase conversion, reduce bounce rate etc


  ### 24. Very powerful platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2019

**What do you like best about Webtrends Optimize?**

I love how powerful and flexible the platform is to use and to get going with.

**What do you dislike about Webtrends Optimize?**

I have yet to find anything I dislike. It's a great platform, we have used many here and I still feel this is one of the best platforms to use for Testing. 

**What problems is Webtrends Optimize solving and how is that benefiting you?**

How quick and easy it is to get your tests up and running in the platform. 

  ### 25. Excellent service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul M. | UX Design Lead , Internet, Enterprise (> 1000 emp.)

**Reviewed Date:** October 28, 2019

**What do you like best about Webtrends Optimize?**

First rate customer service, committed to helping and responding promptly.

**What do you dislike about Webtrends Optimize?**

 There were no particular aspects of the service that I disliked 

**What problems is Webtrends Optimize solving and how is that benefiting you?**

Helped with beta testing application rollout and gathering customer feedback

  ### 26. Seamless to users and fantastic support when needed 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.)

**Reviewed Date:** November 20, 2019

**What do you like best about Webtrends Optimize?**

Easy set up and brilliant user support.
So much more than just AB testing with lots of features within the price than other suppliers offer. 

**What do you dislike about Webtrends Optimize?**

Nothing to say here. Great service so far. 

**What problems is Webtrends Optimize solving and how is that benefiting you?**

Increased profitability from key pages 


## Webtrends Optimize Discussions
  - [In the reporting, whats a unique view?](https://www.g2.com/discussions/in-the-reporting-whats-a-unique-view) - 1 comment, 2 upvotes

- [View Webtrends Optimize pricing details and edition comparison](https://www.g2.com/products/webtrends-optimize/reviews?page=5&section=pricing&secure%5Bexpires_at%5D=2026-07-14+23%3A51%3A27+-0500&secure%5Bsession_id%5D=9e7cd582-cbd8-42d2-9856-c4d2ff4f5eb7&secure%5Btoken%5D=7e1e0b8f568cd7ca973263f3ea7ca5391ad1d5b66effd249ca9ccfb3950b0fa6&format=llm_user)
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## Webtrends Optimize Features
**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Segmentation**
- A/B Testing
- Customer Profiles

**Management**
- Flag Management
- Rollout & Rollback Control
- Monitoring

**Computing**
- WYSIWYG
- AI/Machine Learning
- Little to No Coding

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Templates**
- Library
- Customization
- Optimization

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**Functionality**
- Multi-Environment Control
- Feature Testing
- Low-Code Interface

**Experimental Design**
- Multivariate testing capacities
- Concurrent Testing
- Mobile Testing
- AI Assisted Testing
- AI Generated Variations

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Search
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Triggered Content**
- Geofencing
- Triggered Messages

**Analytics**
- Reporting and Analytics

**Multichannel**
- Web
- Mobile

**Personalized Content**
- Recommendation Engine
- Personalized Discounts
- Website Personalization

**Agentic AI - A/B Testing**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

## Top Webtrends Optimize Alternatives
  - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (405 reviews)
  - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews)
  - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews)

