Virtuous CRM+ is the AI-powered, Responsive donor management platform that brings your fundraising data and workflows into one modern, connected system. Virtuous CRM+ equips fundraisers to personalize outreach across the entire giving journey and automate internal work.
Key Capabilities:
- Unified fundraising data in one connected platform to give fundraisers a complete 360-degree view of every donor’s giving, engagement, and relationships.
- Real-time donor behavior and engagement insights to reveal timely opportunities for outreach and deepen donor connection.
- Automated workflows and task assignments to trigger personalized emails, calls, texts, and actions based on real-time donor behavior.
- Integrated email, SMS, and online giving tools to simplify multichannel communication and keep donor journeys consistent and relevant.
- Dynamic segmentation powered by real-time data to help teams deliver targeted campaigns that drive stronger results.
- Advanced reporting and operational tools to analyze trends, monitor KPIs, and support finance, development, and leadership needs.
Seamless Integration With Other Virtuous Products:
- Frictionless online giving experiences using Virtuous Raise to increase conversions, recurring gifts, and average gift size.
- AI-powered donor profile enrichment using Virtuous Insights to identify high-potential donors.
- Enterprise-grade reporting using Virtuous Analytics to forecast performance and inform strategic decisions.
- Event and volunteer management using Virtuous Volunteer to unify giving and service data.
- AI-generated outreach using Virtuous Momentum to accelerate personalized communication.
Nonprofits Using Virtuous CRM+ Have Seen:
- 12% increase in donor retention
- 0% increase in average gift size
- 20% decrease in administrative time
Virtuous CRM+ helps nonprofits build deeper donor relationships, automate what matters most, and grow generosity with clarity and confidence.