Venon is a marketing attribution and conversion tracking platform designed for e-commerce businesses to measure the performance of their paid advertising campaigns across platforms such as Meta, Google, and TikTok. It belongs to the category of ad tracking and attribution software and helps users collect, analyze, and send conversion data to advertising platforms to improve targeting, optimize budgets, and increase return on ad spend (ROAS). Venon is primarily used by online retailers who rely on paid media to drive sales and need accurate post-iOS14 attribution solutions. The platform integrates with e-commerce tools like Shopify and marketing platforms like Klaviyo, enabling users to identify which channels are driving orders and customer acquisition. Venon’s tracking engine works with both browser- and server-side data to ensure attribution accuracy even under modern privacy restrictions. By feeding verified conversion events back to advertising platforms, it supports better optimization by machine learning algorithms used in ad delivery. Key features include: • Integration with Shopify without requiring code or theme modifications. • Conversion tracking for major ad networks such as Meta (Facebook and Instagram), Google Ads, TikTok, and Taboola. • Attribution reporting that maps sales to their original marketing source. • A central analytics dashboard to evaluate campaign profitability by source and campaign. • Post-iOS14 compliant tracking using server-side event forwarding. Venon is suitable for: • Small to mid-sized e-commerce businesses. • Marketing teams looking for transparent and actionable performance data. • Businesses impacted by reduced visibility due to privacy updates on iOS. Venon is delivered as a SaaS product with monthly pricing based on store revenue. The platform is used to support ad decision-making, scale high-performing campaigns, and reduce wasted spend on underperforming traffic sources.